IEBA Annual Conference Stands Alone!

The International Entertainment Buyers Association (IEBA) Annual Conference is an event for professionals in the entertainment business who buy, book, and sell talent. 

The Conference stands alone in the entertainment industry by providing unparalleled networking opportunities with the entertainment industry’s leading innovators and decision makers, professional development, and current entertainment options. 

Attendees include entertainment industry professionals who buy, book, and promote talent. So of course, Kris Campbell, Heroic’s VP Speakers & Entertainment, was there.

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IEBA Annual Conference Highlights

Having just returned from the Nashville annual event, Kris said, “The two highlights were the Corporate 360 Session and three days of an on-going showcase of great live entertainment.” 

The Corporate 360 Session is for entertainment buyers and producers who work in the corporate event market and agents who represent talent who also work (or want to) in that market. This year, the session highlighted a panel discussion with an agent, a band manager, a promoter, and a buyer. There were many aha! moments felt throughout the room, which was fascinating, given most attendees were seasoned professionals. Proves the point that there is always something to learn!

There was also time for round table discussions, where attendees discuss learnings from the past two years. The pandemic was obviously tough on the events industry and the music/touring world. In spite of the difficulties all experienced, it was clear many were forced to be more creative which produced innovative ideas. For instance, we all know the traditional meet and greet events were tough, or even impossible to execute, during the pandemic. One alternate solution was to do a VIP Q&A with a band. This experience starts with selecting a cool venue with a bar and then placing the band up front, socially distanced. Then, let the attendees ask questions! Everyone felt it was more meaningful and less awkward than the traditional meet and greet. 

Kris also commented, “There is no other place to experience so much exciting talent, meet with agents/managers, and learn about new trends – all in a couple days! This conference is essential for those who book talent for the events industry.”  

Still Curious about The IEBA Annual Conference?

Would you like to hear more about the content that was shared at IEBA and Kris’ HOT entertainment recommendations? You can contact her directly here!

Choosing Your Corporate Event Entertainment

As an event highlight, corporate event entertainment has the potential to engage and inspire your attendees. It creates shared memories that will last far beyond the event. It’s a chance for them to snap out of their everyday thinking and experience something new. Your attendees might as well be back in the office if they don’t think they’re using their time productively—or if they’re not having a good time.

Choosing the entertainment for your event can be the difference between a so-so event or a great one. You can avoid common mistakes when you book corporate event entertainment for your next event. Like every aspect of event production, entertainment choices are most effective when guided by strategy

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Strategize a balanced event

When designing and producing a corporate event, it’s crucial to understand what purpose the entertainment will serve at the event. Once you’ve uncovered the need for entertainment, you can make strategic entertainment choices. You can then determine how best to measure the success of those choices. 

For example, if your primary event goal is to share new information, you may want to formulate a plan to balance entertaining and educating your attendees. Seating your attendees in classroom-style rows to listen to speakers all day might not be the best way to keep your attendees engaged.

You might consider live music or a dance group to create energy as people walk into the General Session or an idea wall during a break outside the ballroom (or meeting room). It’s essential to capture the collective brain power in the room that will be lost by the time everyone gets back to the office. If your attendees have been watching PowerPoint presentations for a few hours, allow them to get up and move with a dance instructor or something that involves interaction. It may be exactly what your event needs to gain more powerful momentum. 

DISCOVER UNIQUE CORPORATE EVENT PLANNING IDEAS

Consider timing and location

Timing is essential for corporate event entertainment. Understandably, the entertainment for an awards show on the final night will differ from a general session. The entertainment should benefit the overall flow of an event. That can mean a musician between breakout sessions or an illusionist to reveal the CEO. Corporate event entertainment is an excellent opportunity for event managers to get creative within the strategy for the event.

The room layout will affect the entertainment experience. If you want your attendees to dance or sit during a musician’s performance, you’ll need to plan for that and create the room layout accordingly.  

Think about your audience

Who’s going to be in the room? Corporate event attendees are often a very diverse group of people, and it can be challenging to find entertainment that reaches every demographic of your audience. Consider what will be most exciting and engaging to everyone who’s there. 

For example, executive leadership may have different entertainment preferences than most younger employees. Is there an entertainer that the 30-somethings and the 60-somethings can all enjoy? It may be that Lionel Richie would create a better overall experience than Harry Styles (assuming both are in budget).

To create a successful experience, work with leadership and follow their lead to create the appropriate experience. If a team has experienced significant setbacks this year, they may not be looking to celebrate with a concert. But if sales are up and employees are ready for their first post-pandemic reunion, then it may be time to party (Karamu, Fiesta, forever…all night long).  

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Artists with corporate event entertainment experience 

Once you know what you’re looking for, you’ll want to prioritize finding artists who can be enthusiastic about your event, ideally with experience and a willingness to give the audience the attention they deserve. A corporate event requires special attention and great performers willing to provide it. 

You must be ready to set your entertainers up for success. For example, they’ll need information about the organization, the attendees, and the messaging of the event. Your performers should know who they are performing for and the event’s purpose. Performers should also understand any challenges with the company or venue regarding timing, content restrictions, or sound ordinances.

When given preparation time and information, we’ve seen rockstars bring down the house with unforgettable performances of original songs written specifically for a corporate event. On the flip side, we’ve seen what happens when comedians haven’t been correctly informed or guided, to the shock and dismay of leadership (particularly HR). For better and worse, the effectiveness of corporate event entertainment strategy lies in attention to detail.

Have some fun

Corporate event entertainment has the power to transform the mindset of your attendees. When it’s all said and done, you can measure an event’s success by your attendees’ engagement. Best case? Your event attendees will be talking about the performance long after it’s over, cherishing the lasting memory of an event that brought people together around a common goal.

If you’re looking for corporate event production that goes above and beyond, call Heroic.

Live Events Are Back: Celebrate With Entertainment

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Let’s talk about the celebratory part of the return to in-person events. Celebrations usually include entertainment, all kinds of entertainment. Of course, it’s exciting to see our favorite big-name artists, but many a fabulous event has been accomplished with lesser-known talent.

Continue reading “Live Events Are Back: Celebrate With Entertainment”

How to Book More Business with Speakers Bureaus with Diane Goodman and Kris Young

Jane Atkinson of The Wealthy Speaker Podcast featured our very own VP of Speakers and Entertainment, Kris Young, and the founder of Goodman Speakers Bureau, Diane Goodman, on her podcast about navigating toward the “new normal.”

Continue reading “How to Book More Business with Speakers Bureaus with Diane Goodman and Kris Young”

Heroic Welcomes Kris Young As New VP Speakers & Entertainment

Kris Young_Heroic ProductionsWe are excited to announce our newest member to the team, Kris Young as VP, Speakers & Entertainment. In this role, Young will solely focus on helping clients secure talent to help deliver event key messages.

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