LED Event Solutions

CONTENTCANVAS™ by Heroic is a family of LED and idea-based display solutions for activating content and bringing it to life.

Efficient and adaptable, CONTENTCANVAS™ gives you the option to break free from traditional methods of displaying your content and allows you to engage with your audiences on a brand new level.

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Not sure where to start? Download our
Venue Checklist



Content Canvas podium by Heroic
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Our CONTENTCANVAS™ PODIUM is a stunning and dynamic LED podium that will help your brand and your presenters shine.

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Captivate your audience from all angles by creating a stunning display using our CONTENTCANVAS™ BANNERS.

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Team Heroic can make your CONTENTCANVAS WALL any size you need it to be.

LED Arch Welcome
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Create an impact from the first "Hello" by adding a  CONTENTCANVAS ARCH to your next event.
(video coming soon!)



Why Heroic?

By transforming venues with professional lighting, LED, video & audio, we help create dynamic, inspiring, precise and fun events. So naturally, that's exactly the way we are at Heroic (we said confidently). We love our work and the way it moves people. We love lifting the burden of anxiety off our clients. We love the show, we know the biz, and we're here to to make YOU the hero.



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Dr. Lisa Heldke

Director, Nobel Conference - Gustavus

"The quality of what you all do is just mind-boggling. It's the reason folks like speaker John List say, 'This was extremely professionally run.' Impeccable!"

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Mary Lou Wichlacz

MIMA Summit Executive Producer

"The Heroic team goes above and beyond to exceed expectations... they aim for perfection no matter the size or complexity of the event."

Frequently Asked Questions

Does Heroic do Event Planning?

If you need us to, Heroic has the experience, personnel and resources to shape your event from concept to reality. That said, most of our relationships are with event planners, meeting planners, producers and agencies who use us specifically for our AV and technical expertise. Whatever your needs are, we can help you. As we like to say, “We play well with others!”

How do I know if my event needs a Technical Director?

Every event is unique, but as a rule, as the scale of an event increases it is better to have a point person that understands and oversees the whole production. If your event is relatively simple with speakers and a microphone, a tech director probably isn’t necessary. As complexity increases and you have multiple rooms (think meeting break-out rooms) and a large general-session room that gets flipped for dinner and entertainment, it’s a good idea to have a technical director who is “running the show.” It’s best to ask your production company to assess whether a Technical Director is needed.

How do I select the right venue?

Start with budget and capacity. Too many people in a small venue reduces the space required for production. Then, ask yourself, “What’s the “vibe” I’m after?” Can the venue reflect the fit and finish you’re looking for? When you’ve answered those questions, start in on the technical considerations. Are there special load-in issues? What are the labor requirements at the facility? Is there an in-house AV team that you need to work with? Is the ceiling high enough and does the room have the ability to handle rigging (ie. hanging truss for lights, drape and/or projection)? What are the sight lines? Is there enough power available? Everything is possible but cost quickly becomes a factor if the room has inherent shortcomings.


We ask our clients to bring us into the process as early as possible. We've worked in almost every room in town, as well as many of the popular event venues around the country, and we know the ins-and-outs of all those spaces. In the end, it's all about communication and experience.


By the way, we wrote a Blog on this very topic. CLICK HERE TO READ!

How can I keep attendees intrigued?

In a nutshell: compelling content, interesting lighting, clean sound, interactivity, and surprise. Consider a speaker who offers real-time engagement with the audience. Kick off your general session with a demo that you can tie in to your speaker’s topic. Offer real-time streaming from a remote site. Broadcast live twitter feeds. Most importantly, keep meetings at a reasonable length and offer plenty of breaks.


This blog might inspire some more ideas. CLICK HERE TO READ!

How can I make breakout meetings more effective?

The nature of breakout meetings is such that they are typically low-budget items without much room for any kind of production wow-factor. Still, it’s an absolute minimum requirement that everyone be able to see and hear the message being delivered. The best breakouts we’ve seen have been interactive, and tie in to the general session material. Additionally, they include scenic design elements from the general session meeting, as if an extension of the GS. This allows the energy and message from the GS to carry forward into the break-out meetings.

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Ready to Get Started?