Dr. Lisa Heldke
Director, Nobel Conference - Gustavus
"The quality of what you all do is just mind-boggling. It's the reason folks like speaker John List say, 'This was extremely professionally run.' Impeccable!"
CONTENTCANVAS™ by Heroic is a family of LED and idea-based display solutions for activating content and bringing it to life.
Efficient and adaptable, CONTENTCANVAS™ gives you the option to break free from traditional methods of displaying your content and allows you to engage with your audiences on a brand new level.
As one of the Twin Cities' premier event support companies, we cover all phases of production from planning, to transportation, to event execution. We have full Lighting, Audio, and Video departments. We are a true HD video company and specialize in Solutions and Service whether simple or complicated, local or national. When terrific/incredible/awesome isn’t good enough, it has to be Heroic!
If you need us to, Heroic has the experience, personnel and resources to shape your event from concept to reality. That said, most of our relationships are with event planners, meeting planners, producers and agencies who use us specifically for our AV and technical expertise. Whatever your needs are, we can help you. As we like to say, “We play well with others!”
Every event is unique, but as a rule, as the scale of an event increases it is better to have a point person that understands and oversees the whole production. If your event is relatively simple with speakers and a microphone, a tech director probably isn’t necessary. As complexity increases and you have multiple rooms (think meeting break-out rooms) and a large general-session room that gets flipped for dinner and entertainment, it’s a good idea to have a technical director who is “running the show.” It’s best to ask your production company to assess whether a Technical Director is needed.
Start with budget and capacity. Too many people in a small venue reduces the space required for production. Then, ask yourself, “What’s the “vibe” I’m after?” Can the venue reflect the fit and finish you’re looking for? When you’ve answered those questions, start in on the technical considerations. Are there special load-in issues? What are the labor requirements at the facility? Is there an in-house AV team that you need to work with? Is the ceiling high enough and does the room have the ability to handle rigging (ie. hanging truss for lights, drape and/or projection)? What are the sight lines? Is there enough power available? Everything is possible but cost quickly becomes a factor if the room has inherent shortcomings.
We ask our clients to bring us into the process as early as possible. We've worked in almost every room in town, as well as many of the popular event venues around the country, and we know the ins-and-outs of all those spaces. In the end, it's all about communication and experience.
By the way, we wrote a Blog on this very topic. CLICK HERE TO READ!
In a nutshell: compelling content, interesting lighting, clean sound, interactivity, and surprise. Consider a speaker who offers real-time engagement with the audience. Kick off your general session with a demo that you can tie in to your speaker’s topic. Offer real-time streaming from a remote site. Broadcast live twitter feeds. Most importantly, keep meetings at a reasonable length and offer plenty of breaks.
This blog might inspire some more ideas. CLICK HERE TO READ!