A large-scale, dynamic event requires an event production company’s creative and logistical expertise–one that understands what it takes to make a game-changing event for your organization. Partnering with professionals at the right event production company is essential to event success–and how you approach that partnership will be critical to maximizing results.
The success of your partnership will also, in part, rely on collaboration. When you trust an event production company to take the reigns with your event strategy, you can expect targeted solutions and measurable success, making the partnership a worthwhile investment.
Clear event objectives
Before hiring an event production company, take a moment to understand why you are hosting the event and how that fits into your organization’s goals. Once you’ve developed a strategy, everything else—from the venue to the catering—will be built around it.
Whether crafting a product launch event, implementing a new sales initiative, celebrating successes or fundraising, there must be an overarching purpose for gathering the group in the first place. Consider your audience. Consider your brand. Then look for event production partners who understand your strategy and are poised to advise you and deliver on your vision.
Order-takers or strategists
When working with an event production company, carefully consider the scope of the event to determine what you’ll need from your partners. You may only need your partners to process an order for lighting or an AV system. But if you need the expertise of a creative production expert to offer more creative solutions, experienced event production partners will take the time to strategize with you and explain how their resources will bring your vision to life.
Focus on your event objectives and consider your needs. Either way, it helps to get input from an event production company’s leadership. Their expertise will provide you with the best creative execution to give your event the look and feel that you envision. Bonus: it can also help guide your decision-making, so you don’t waste valuable company time and resources.
Solid Q&A time
A strategic event partner won’t just ask what you need them to do. Instead, they’ll look for an in-depth understanding of your event objectives, needs, and logistical considerations. Don’t take the easy route of simply asking them to repeat events you’ve done in the past.
A properly run discovery phase will consider all possibilities to allow your event production partner to tailor solutions to your brand’s overall goals. So set aside a little time and prepare to put some creative brainpower into event strategy. Your event production partner—and your attendees will thank you for it!
Teamwork makes the dream work
Effective event planners possess the knowledge and skill to get the job done. Still, your enthusiasm and desire to work together will help them breathe life into your event. The professionals at an event production company understand the big picture and know when to outsource. Be ready to work with them on timelines, budgets, and resources.
Events are just more exhilarating with a bit of teamwork. Forming positive and supportive relationships with everyone involved in your event makes the experience all the more enjoyable. It’s contagious—your attendees will feel it too.
Your event strategy and planning event logistics should always be tracked by metrics. Will post-event surveys be an effective way to gather feedback? Are attendee numbers helpful or a given? Your event marketing strategy should guide your metrics.
Also, remember to share the results with your event production partners. Event results provide valuable insight into what went right (or wrong!) and will give your partner the information they need to plan ahead.
Keep up the momentum
Use the results from your last event to begin strategizing your next one, no matter how far out that event is. Working with the same team at an event production company creates continuity.
How did the attendees feel, and how do you want them to feel next time? While the particulars of each event are typically different, successful events should leave your attendees feeling engaged and satisfied. Quantifiable data and clear objectives will continue to be your guiding light.
A trusted event production company
At Heroic, we are an event production company that brings highly experienced event strategists to the table—not order-takers. We help you reach your event goals by crafting an event strategy tailored specifically for you. From increasing sales and creating relationships to raising awareness and providing learning experiences, our experienced creative production experts take the time to figure out exactly why you’re organizing your event. Our collaborative enthusiasm and creative expertise create the perfect event plan for our clients.