Folds of Honor Minnesota

Boots. Bourbon. Brice. All for a great cause. 

As an event production company, we get to be involved in a lot of exciting experiences. And we love them all! But when we get to work alongside an organization like Folds of Honor Minnesota, it’s especially rewarding. 

Folds of Honor is a nonprofit organization that provides educational scholarships to the spouses and children of military members who have died or been disabled while serving in the United States Armed Forces. Founded by Lt Col Dan Rooney, the F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional, this incredible organization has awarded more than 35,000 scholarships totaling more than $160 million.

For many years, our team has been proud to amplify and illuminate Folds of Honor’s Annual Summer Benefit Concert. With great anticipation, regular attendees of this high profile event wait for the musical talent announcement. In years’ past, the likes of Jake Owen and Tim McGraw, have headlined this event. This year, Andy Velo and Trick Music set the tone for the evening and then Lee Brice rocked the rest of the night away.

Now, anyone who has planned a big outdoor event knows all that goes into preparing for the elements. And yes, it did rain on us, for a while. But, the Patriot Parachute Team was able to make its grand entrance. 

And nothing stopped the musicians from entertaining and inspiring guests to have a great time, and make their much needed donations to the cause.

Many trusted partners come together to execute countless components for this annual event from the venue decor, catering, swag and gifts, sponsor recognition, and the list goes on. The Heroic team is proud to be one of these partners. Having worked extensively in the music industry, our team fits right in making sure the staging and audio are just right for an outdoor venue and discerning, top tier talent. 

An outdoor benefit concert for a couple hundred people, nestled onto the lawn and gardens of a luxury home on Lake Minnetonka, isn’t an every day event for Heroic. But it is an important event and one that demonstrates the impact of music and celebration. Just like all the people who make this annual benefit part of their summer plans, the team at Heroic identifies it as one of our summer highlights! And we are already looking forward to next year.  

For more information on this organization or to donate in support of a Folds of Honor scholarship, visit