April 27, 2022
The Hero is YOU – A Closer Look at Heroic’s Rebrand
For more than 18 years, Heroic has helped many of Minnesota’s top 100 companies ensure that their messages are seen, heard, and remembered. It’s been humbling to have so many brands trust us to amplify and illuminate their important moments.
Recently, we reached a point in our journey where we felt our own brand needed a refresh to more accurately represent who we are, what we do.
While we are known by many for expert audio, video, and lighting services, we’ve become much more than that. Organically and over time, we’ve grown into a one-stop, event creation and production company that unifies audiences by amplifying their stories.
It looks a little different around here at Heroic
From the beginning, we’ve been deeply aware of how the power of performance and presentation can transform an experience. Our new brand identity reflects the idea of transformation while serving as a reminder that every event we design and produce ensures our clients emerge as Heroes of their own story.
That’s why the central element in our new branding is a hero. The style is based on a tangram – one of those puzzles that creates a shape – and is grounded in the concept of transformation.
The logo represents how our experience uniquely positions us to reconfigure and rearrange our expertise into the best order to help you tell a story.
In other words, we put the right pieces into the right place at the right time to transform your event into an experience – whether it’s our premier production team and studio facilities, strategically selected speakers, or jaw-dropping entertainment.
To build on the idea of transformation, we also created a branded pattern made from the shape of our hero’s cape.
Then, we chose a modern font and fresh color palette to round out our new look. The color green is bold and exciting, just like the experiences we create.
Every brand has a story
Every brand has a story – a reason for being and a vision for moving forward. Sharing these stories and future visions is where Heroic comes in.
When we create an event for our clients, we find the details and themes to amplify, strategically weaving the most important concepts throughout every moment. It’s the core of what we do: making a brand’s story shine through deep immersion, ingenious creative, and transformative experiences.
By rebranding, we did the same thing for ourselves.
Throughout the creative process, we worked hard to stay true to our roots, authentic to what makes us great, and consistent in always buttoning up every detail, because even the smallest touchpoints matter.
While our new look is different, our mission remains the same: to rally your stakeholders, team members, and valued partners – moment by moment, person by person – to take the future by storm, making each person a hero in their own story, inspired by the best in all of us.
Ready to amplify your story?
Are you at a place in your company’s journey where you need to create a momentous experience? Do you want the kind of big beginning that integrates seeds of ideas, strategies for change, and sparks of success?
Heroic is a complete creative event production company that can amplify your brand strategy through impactful live and virtual experiences. Known for being incredibly passionate about our work, we’re also experts at turning key information and initiatives into entertaining and illuminating experiences.
Our clients bolster understanding, rally stakeholders, and energize action—all as a natural outcome of unforgettable, flawlessly executed events.