April 12, 2023
How to Do a Corporate Event Right: The ‘Please Welcome’ Series
A corporate event, when well executed, is a vital tool for corporations to connect with stakeholders. Interactive experiences have the power to create lasting and meaningful connections, and live events present endless opportunities to engage and motivate attendees.
We offer various tips and tactics for successful corporate event planning on our blog, but to really show rather than tell, we’re spotlighting Heroic’s own ‘Please Welcome’ event series. It’s a behind-the-scenes look at our planning process for a memorable event. We want to show you how much fun we have planning and executing this series.
Define your goals
An event’s purpose should determine format, content, audience, and just about every other element of event planning. Whether you’re launching a new product, celebrating a milestone, or providing a learning opportunity for your team, every aspect of your event should connect to that purpose.
Heroic’s ‘Please Welcome’ event series is designed to showcase speakers and entertainers who are changing the landscape of corporate events. We want to inspire attendees with an impactful, live studio production experience. We achieve that with a stellar studio, engaging speakers, and our team of seasoned experts.
Choose the right venue
The venue is a critical aspect of a corporate event. The atmosphere sets the tone and provides an opportunity to elevate attendees’ experience. When choosing a venue, consider the location, capacity, accessibility, amenities, and event tone. If you’re planning an in-person event, make sure the space is large enough to accommodate your guests comfortably. If your guests would benefit from an immersive event experience, consider using a studio with an LED wall or green screen capabilities.
Heroic’s STUDIO15 is the perfect venue for our event series, as it provides a prime seat for attendees to enjoy our show, either in the studio or via seamless live streaming. Because we do everything in-house, we know that the lighting, sound, and design of our event will be cohesive. A well-prepared team makes for seamless transitions, synchronized cues, and a harmonious atmosphere for our audience. Venues with an in-house team of capable event production professionals make all of the difference to attendees’ experience.
Strategize the content
Corporate event content is a crucial aspect of driving audience engagement because it’s often what motivates your audience to attend an event in the first place. Plan your content around your event’s goals and audience’s needs.
If you’re planning a celebration, consider entertainers that delight and inspire. If you’re planning an educational event, consider inviting industry experts or thought leaders to share their knowledge and insights. Don’t hire just any entertainer you think people will like. Remember your corporate event goals. How do you want attendees to feel during and after your event? Strategize content from there.
Heroic Productions’ Please Welcome event series features dynamic speakers and entertainers who are changing the landscape of corporate events worldwide. We also provide attendees with opportunities to meet the featured talent, enjoy hors d’oeuvres, and network with other attendees.
Our last event featured Daryl Davis, a musician, author, and activist who is known for his work in fighting racism and promoting positive change. Daryl was a keynote speaker and entertainer all in one–inspiring attendees with his beautiful music and compelling testimony of his great work.
Invest in corporate event logistics
Corporate event logistics should have purpose and precision. Ensure all design elements are in place, and don’t make technology an afterthought. Look for ways to synchronize the various aspects of event logistics, too. The lights, the sound, the music, the staging, the branding–should all feel harmonious to the attendee. When done right, your attendees may not even notice how cohesive your production is, but they’ll feel the difference of your attention to detail.
At Heroic, our stage and LED wall create a stunning and visually striking backdrop for events. Our exceptional lighting and sound design further elevate attendees’ experience. For Daryl Davis’ keynote, we chose hues of stunning pinks and purples for the lighting, with his illustrious musical background in mind. From the music that played before he walked on stage to a subtle green light on Daryl’s piano–we considered every detail to set the tone for the night.
The results were beautiful, but logistics don’t stop at audiovisual capabilities. Good planning also means communicating all necessary details to attendees before the event, including the event agenda, location, dress code, and parking instructions. At Heroic, we also limit the studio’s audience to ensure a personalized, engaging, and comfortable networking experience for our attendees.
Pick a team that thinks of everything
Heroic is a one-stop shop for corporate event planning and production. We understand the value of an immersive experience and are ready to handle all aspects of your event–from strategy to execution.
The ‘Please Welcome’ series is a testament to our commitment to excellence. Our next event will spotlight Dr. Luana Marques, an acclaimed psychologist and author who will provide attendees with insights into mental health and well-being. We hope you join us and experience firsthand the extensive benefits of Studio15.
We aim to make your event a success, and we work tirelessly to ensure that happens. Contact us to learn more.