What the Numbers Say About Your Event’s Audience Engagement

event-audience engagementCreating an engaging event for your attendees is top of mind as you’re planning the event. But how do you know if you succeeded? Can you actually measure audience engagement — and, if so, how?

You can look around as your event unfolds to see how people are reacting (and you should), but that’s pretty vague and doesn’t necessarily give you an accurate picture. You need reliable data. Details. Ideally, you need to measure attendee response to every aspect of your event — not only the content but the ambiance, the food, the venue, even the back-end processes such as sign-up. Sure, people came to your event, but were they engaged? Continue reading “What the Numbers Say About Your Event’s Audience Engagement”

Beyond Your Logo: 5 Classy Ways to Brand an Event

branding ideasBranding your event is really important for business, but attendees don’t want to see your logo and brand colors plastered all over the venue. Too much, and it all becomes “background music,” losing its visual impact. Besides, your brand is more than your logo and colors anyway — it’s the total perception people have of the company, whether they’re employees, customers, or event guests.

So, what are some branding ideas that will draw positive, memorable attention? You want buzz, not zzzzzzzzzz. So think beyond the same-old-same-old. Continue reading “Beyond Your Logo: 5 Classy Ways to Brand an Event”

Cue the Music: Best Way to Set the Mood at Your Event

mood music

Music has a strong correlation to memories and mood. Whether you choose a DJ or live musical entertainment for your event, make sure their playlist and their style match the atmosphere you want to create. If you succeed, attendees may remember your event for years to come every time they hear a certain song or listen to a specific band. That’s the power of mood music.

Successful mood music is no afterthought. There are a number of factors that you’ll want to consider before making any musical decisions, and you’ll want to get busy with that as soon as you start planning your event. Not only is music integral to your entire event experience, the best DJs and bands often book up far in advance.

Here are four key elements you’ll want to think about: Continue reading “Cue the Music: Best Way to Set the Mood at Your Event”

7 Loading Dock Questions to Ask Your Venue

loading dockA large event requires coordination among several vendors, many of whom will need to use the loading dock to get equipment in and out of your event. Most venues have rules and restrictions for using their loading docks. As an event planner, it’s important to know those rules so you can communicate them to your vendors.

Here are some loading dock questions you should ask your venue. Do this as soon as possible because everyone (including you) will have to plan ahead to ensure loading dock activities run efficiently and safely.

Continue reading “7 Loading Dock Questions to Ask Your Venue”