At Heroic Productions, we were fortunate to have our very own Kitty Hart, our VP of Client Brand Experience, as a guest on The Faces of Business podcast with the one and only Damon Pistulka. In this episode, Kitty takes a deep dive into the world of brand experiences, unraveling the secrets behind creating unforgettable events that truly resonate with audiences.
Kitty Hart: A Marketing Maven
Kitty isn’t just your average marketing professional; she’s a visionary with over 28 years of experience, specializing in breathing life into brands through strategic storytelling, impactful brand strategy, and innovative experience design.
The Value in Event Production
According to Kitty, her favorite part of working at Heroic is all about setting a stage and ensuring the people on stage are seen, heard, and remembered. The most thrilling moment for her team is seeing a concept evolve into a spectacular reality. It’s a journey that can take up to a year, from brainstorming ideas and creating room renderings to the actual event day. Her secret insight: being “on comm” with a headset during an event is the key to understanding all the behind-the-scenes magic that goes into producing these top-notch events.
At Heroic, our mission is crystal clear: our client is the hero. We’re not here to take the spotlight; we’re here to ensure our clients shine. Our happiness stems from their satisfaction. It’s essential for our customers to select a production partner who can execute flawlessly and be the expert in stage design, audio, and lighting. So when that speaker steps onto the stage, they don’t have to worry about technical glitches or whether the audience can see and hear them.
Kitty explains how some of our events span several days, which means our team needs lots of stamina. Consequently, staffing and crew management play pivotal roles in ensuring everything runs smoothly.
What Sets Events Apart?
“It drives a constant focus on creativity,” Kitty emphasizes. Many of our clients host the same event year after year, and they’re eager to keep things fresh. They often draw inspiration from outside their industry to inject new life into their corporate events, especially considering that the current workforce spans four different generations.
Kitty’s personal favorites are events that incorporate music and impactful lighting. “Surprising and delighting people is becoming increasingly challenging,” she notes. Beyond visuals, the choice of speakers and entertainment plays a substantial role. Transforming a simple ballroom into a rockstar experience is no small feat. When you can infuse as many of the senses into an experience, the more impactful that experience becomes. “It’s the senses that drive our memories,” Kitty notes.
Additionally, she goes on to mention a baseball stadium that pumps the smell of cotton candy into their stadium! Using scent to elicit the feeling of hunger and nostalgia.
Challenges in Events
Damon inquires about the most challenging event Kitty has ever been a part of. She recalls an event for a beauty brand Heroic worked on. It spanned multiple days, with exceedingly high expectations, especially for the staging. It was a haircare product, and the main event was a fashion show. The event was one of our larger projects, demanding long and high-energy days. Our team was a part of keeping that energy high.
Education, entertainment, and networking are the key components to corporate events. With consumer brands, getting products into people’s hands to sample is a big part of it. For B2B clients, it’s about designing an engaging experience that goes beyond traditional PowerPoint presentations. Recreational time for attendees is undoubtably crucial for maintaining attention spans.
Success!
When asked about success, Kitty reflects on Super Bowl 52 event hosted on Nicollet Mall in Minneapolis. Our crew endured long days in subzero temperatures, but the event was nothing short of amazing. Over a million people flocked to Minneapolis for the Super Bowl festivities. Being part of such a remarkable event in our hometown was truly life-changing.
What’s Next for Events?
What’s next for event production? For Heroic, we’re keeping a watchful eye on AI, and we’ve also got our hands on the new Proto Epic hologram machine!
As Kitty and Heroic look to the future, one thing remains constant: our unwavering commitment to making every event exceptional. So, whether you’re hosting a corporate extravaganza or a show-stopping product launch, you can count on Heroic Productions to be the secret ingredient that transforms ordinary into extraordinary.
Stay up-to-date on what’s next in event tech with our latest blog post.
To get in touch with Heroic for your next unforgettable event, contact us.
