While in-person events have been nearly non-existent the past year, the Meeting Planners International World Education Congress signaled a return to normal – sort of.
Continue reading “Event Evolution: The Rise of Hybrid Events”
The ever-so-popular word “hybrid.” You’ve probably heard this word used in a number of ways. Hybrid cars, hybrid golf clubs, and of course, hybrid events.
But what exactly is a hybrid event?
A hybrid event is the combination of an in-person experience and a virtual experience. However, this broad term doesn’t quite explain the breakdown of the variety of hybrid events. To help, we’ve compiled a list of our definitions on different types of hybrid events.
Continue reading “4 Types of Trending Hybrid Events”When it comes to events, this year will continue to evolve. As much as we strive for “normality,” our industry is changing. Here are the top 7 event trends of 2021 that we at Heroic expect to see.
Creating an engaging experience that attendees can share on social media platforms is crucial to the success of your event and future attendance. And what better way to invite your attendees to engage with the event than by installing an Instagram museum, where they can snap selfies and post to social media!
Continue reading “No Filter Needed: How to Add an Instagram Museum to Your Event”
Emotion is all about the senses. No matter the size or purpose of your next event, its emotional appeal is what will draw attendees in, keep them engaged, and give them an experience they won’t soon forget. Yes, your content is the foundation. But the way you highlight it and create an atmosphere around it make all the difference.
The pros do it in movies all the time. We don’t know the people on the screen, but somehow, we’re invested. Sure, there is a script and acting, but lighting plays a huge role in creating an environment that feels real.
Continue reading “Use AV to Create Emotional Appeal for a Successful Event”
Storytelling. It’s not just for bedtime anymore. Now it’s all grown up and ready to wow guests at your next event. Telling stories can be a compelling way to massively boost your event’s impact and make it more memorable because it has multi-sensory appeal. Storytelling is the all-inclusive technique to deliver that extra wow factor! Continue reading “Want Massive Impact at Your Event? Try Storytelling.”
Every event planner’s goal is to wow their audience. While you can always do more to impress them, you can also do less. Nothing, to be exact!
Zero Waste events are a big deal these days, for both event hosts and attendees. Announcing “This is a Zero Waste event” is a great way to attract and enthuse the audience, and your event will positively impact the environment, too. But can you get the wow factor you’re looking for in event production and be sustainable at the same time? You bet!
Continue reading “WOW Factor at a Zero Waste Event? It Can Be Done!”
Staying top-of-mind after an event is important for businesses. And what’s the best way to do that? Provide free swag to event attendees. After all, who doesn’t love free stuff? But beware, there’s stuff, and then there are really great swag ideas. A bag full of “who cares?” won’t do anything to identify your business as innovative or memorialize your brand.
So, what can you give away that will really impress your guests and keep them thinking about you long after the music stops? Two critical factors to keep in mind:
It’s every event planners goal to make things go as smoothly as possible at your event. So it’s easy to follow a tried-and-true formula of branded colors, logos, and speeches from the CEO — no surprises there! But, think about it from your audience’s point of view. No one wants to attend the same event over and over again. So, if you’re focusing on efficiency instead of your attendees, it’s time for a change!
Here are six ways you can get out of your event design rut, freshen it up, and reignite excitement. Continue reading “6 Ways to Get Out of Your Event Design Rut”
You want to attract the largest possible audience to your event. After all, you plan to deliver some truly impressive event experiences. But not everyone can attend. So, how can you take those experiences to non-attendees? Through social media, of course! By creating shareable moments throughout your event, you can reach a larger crowd than is physically possible and inspire even greater participation next time.
Fear of Missing Out (FOMO) is one of the strongest motivators ever. A socially shareable event plays on that worrisome FOMO, by building pre-function anticipation. Your event is all the buzz — clearly, it is a must-attend. Sharing also eases FOMO by enabling non-attendees to benefit vicariously.
A socially shareable event allows you to take the experience to those who cannot attend, and to bring them in as participants. And if you’re thinking social sharing is only for millennials, think again. No matter your type of content or target audience, you can bet your people are using social media.
Continue reading “#EventOfTheYear: How to Create a Socially Shareable Event”
Sustainable living keeps getting more and more popular with many people, whether that’s opting for reusable shopping bags, organic cotton clothes, LED light bulbs, or composting food scraps. So, it’s no surprise that making events eco-friendly is becoming more and more popular, too. Doing your part to conserve our natural resources can boost your event’s appeal and give attendees more ways to engage while they’re there.
If you’re not yet an old hand at the Three R’s – reuse, reduce, recycle – don’t worry. There are lots of easy ways to started, and every step you take makes a difference.
Continue reading “Eco-Friendly Event Planning: 8 Ways to Host a Sustainable Event”
Thanks to evolving technology, you can host an event that attracts audience members who aren’t even on-site. Virtual events and hybrids that serve both in-person and remote attendees are a hot commodity these days, and growing fast in popularity. Why not? Everybody’s a winner if you do it right.
Hybrid and virtual events allow you and your sponsors to deliver your messages to more people, on a local, national or even global level.
Continue reading “How to Host Hybrid or Virtual Events for Multi-City Involvement”
Today, you can live stream just about anything — from a fundraiser, birthday party, or vacation to a cooking lesson, wedding proposal, or corporate event. It’s an excellent way for those who cannot attend in person to enjoy the experience in real-time. For companies hosting corporate events and concerts, it’s a great marketing tool, as well. That is if you do it right. And do it well.
Continue reading “6 Must-Know Tips About Live Streaming Events”
If you’re putting on a significant event such as a national or international conference or a multi-day festival, it’s your outstanding array of “content” that will attract attendees. But, let’s face it. Today’s attendees expect a comprehensively exceptional experience — one personalized for them. And the hottest event trends reflect that.
Continue reading “Large-Scale Event Trends that are Turning Heads in 2018”
