Global Meetings Industry Day: The AV Collaboration Journey

If you missed Global Meetings Industry Day presented by Meeting Professionals International (MPI), have no fear, we did the heavy lifting for you! Some of the most asked questions by event planners were answered by experts in the audio/visual production field. Get ready to uncover the secrets to crafting a collaborative journey with your AV partner that will leave you stress-free and your attendees buzzing with excitement!

What Should Be in an RFP? What Should a Planner Ask Up Front?

When drafting your Request for Proposal (RFP), arm yourself with the essentials:

  • Dates: Lock in those crucial dates to ensure availability.
  • Venue Info: Provide detailed venue information for seamless integration.
  • Site Survey: A thorough site survey lays the groundwork for flawless execution.
  • Production Schedule: A good production schedule keeps everyone on track.
  • Room Names/Specs: Know your spaces inside out for optimal setup.
  • Previous Event Images: Visual cues help set the production bar and align expectations.

Explaining Your Needs: Making Quoting Easier

Clear communication is key. Articulate your needs upfront to streamline the quoting process. Don’t shy away from detailing your requirements — it’s the roadmap to success!

Navigating Rising Costs: Feeling the Budget Pinch? Fear Not!

Collaboration is Key:

Start by seeking multiple bids for competitive pricing. Let the AV wizards work their magic by quoting to your specs, but don’t stop there! Engage in a conversation to explore possibilities and fine-tune the details. Remember, the devil is in the specifics, and quotes may evolve based on your discussions.

Tap into Expertise:

Leverage the wealth of experience AV companies bring to the table. They’re not just there to set up equipment — they’re your partners in creating impactful experiences. Trust them to recommend cost-effective alternatives without sacrificing quality.

Seek Trusted Partners:

Reach out to vetted AV partners who understand your vision and budget constraints. They’re not just vendors — they’re collaborators dedicated to bringing your event to life. Together, you can find creative solutions to maximize impact while keeping costs in check. For example, LED is great and super trendy, but projection may be just as impactful for a lot less budget.

The AV Collaboration Journey

Load In/Out Logistics: Timing Is Everything

Show Complexity and Technology

Load in/out timelines are as unique as your event itself. The more intricate the show and the tech involved, the more time it might take to set up and tear down. It’s like a finely choreographed dance where every move counts.

Venue Constraints

Ah, the venue — our beloved partner and occasional timekeeper. Sometimes, they throw us curve balls with strict load in/out windows. Flexibility is key, and sometimes, we’ve got to work around their schedule.

Preparation vs. Reality

While we’d love to prep everything in the warehouse and whisk it into place effortlessly, reality bites. Some things just can’t be prepared beforehand, and that’s okay. We’ll adapt and conquer!

Efficiency vs. Bodies 

Here’s the scoop: More bodies don’t always mean faster load in/out. It’s not about quantity—it’s about quality. Each member of the team plays a crucial role, and too many cooks can spoil the broth.

Trust the Pros

Your AV provider knows the drill. Trust them to estimate the time they need for setup and teardown. They’ll make every second count to ensure your event shines bright like a diamond.

Staging: Sooner the Better

Early bird gets the worm, right? Staging equipment as soon as possible gives us a head start and ensures a smoother setup process. Plus, it saves us from duking it out with catering for elevator rights — nobody wants that showdown!

Dedicated Outside AV Providers vs. In-House: The Great Debate

Building client relationships is like building a castle of knowledge for AV providers. In-house focuses solely on that event because chances are, they won’t see those clients again if they move locations. With outside providers, you get experienced folks who’ve seen it all in different markets and travel with you. Plus, there’s the added perk of having the same friendly faces at your events. So, with outside AV providers, you don’t have to reinvent the wheel — it’s more like a joyful ride!

Articulating Your Vision: From Vintage Vibes to Cutting-Edge Cool

Bring your vision to life with references! Pictures and videos speak volumes. Share your inspiration to ignite the creativity of your AV company. Collaboration is key for those out-of-the-box solutions. Just remember, a more advanced setup might come with a higher price tag and longer load in/out times. And hey, sometimes, “vintage” is just what the event calls for, so you don’t have to stray away from good ole projection and pipe and drape!

In Conclusion: Let’s Rock Your AV Experience!

There you have it, folks! Armed with these insider tips and tricks, you’re ready to embark on your A/V adventure with confidence and flair. Whether you’re drafting that RFP like a pro, navigating the budget maze, or orchestrating the perfect load in/out ballet, remember — you’re not alone!

Forge strong partnerships with your A/V wizards, communicate your vision loud and clear, and embrace the journey with open arms. From vintage vibes to cutting-edge cool, your event is poised to dazzle and delight. Here’s to stress-free planning, jaw-dropping productions, and unforgettable experiences. Cheers to your next event being the talk of the town!

See how Heroic Productions can help you unleash your creativity, and let’s make some magic happen together, contact us.

Check out some of our proudest productions to spark your imagination for your next big event, visit our website!

Marketers’ Community at Heroic Productions for Transformation Talks: Creating Authenticity, Purpose & Fulfillment in Your Career

On a frigid January 16 afternoon, Heroic Productions lit up STUDIO15 with the warmth of Marketers’ Community. This time taking the stage was Marketers’ Community founder, Laura King, with a keynote on creating authenticity, purpose and fulfillment in your career.

As 100 marketers filed in from the cold, they were met with light bites and refreshments including an NA bar dedicated to Zero Proof Collective and cofounder Jen Gilhoi. Flavorful NA beer and wine options for dry January? Count us in! Marketers drank and were merry as they networked with their fellow mavens at Heroic branded cases that were converted into makeshift cocktail tables! Inventive? We thought so!

Eager to get started, the crowd was ushered into STUDIO15 for the main event. As they entered to take their seats, they were met with an enveloping sea of gorgeous blue and green illumination. Then, the anticipation soared as Kitty Hart took the stage to introduce Heroic, followed by the excited Abby Kelsey introducing Marketers’ Community and Laura King.

Marketers' Community in at Heroic Productions for Pursuing Your Purpose
Marketers' Community in at Heroic Productions for Pursuing Your Purpose
Marketers' Community in at Heroic Productions for Pursuing Your Purpose

How Did Laura Learn to Pursue Her Purpose?

Most of the faces in this crowd knew the illustrious Laura King, but few knew her story. She begins with a tale of the heartaches she suffered in 2023. From a stellar $900,000 sales year in 2022 to a humbling $35,000 in Q1 of 2023 – Laura had faced setbacks. Yet, in those moments of challenge, Laura found enlightenment.

Laura’s mantra? “To inspire, educate, motivate and love as many people as possible.” She reshaped her focus using three key competencies: gifts, passion, and values. But how do we grasp these? Through awareness, attitude and action. If you know your gifts, passions and values, and follow the three A’s, thus you are living in your purpose. 

However, we know this is easier said than done. Here’s a checklist to kickstart your journey:

Gifts

1. Awareness: Do you know your gifts?

2. Attitude: Do you honor your gifts?

3. Action: Are you using your gifts?

Passion

1. Awareness: Do you know your passion?

2. Attitude: Do you honor your passion?

3. Action: Are you pursuing your passion?

Values

1. Awareness: Do you know your values?

2. Attitude: Are you being honest?

3. Action: Are you living by your values?

Finally, once you understand these three competencies, evaluate what is getting in your way, and align all three – congratulations, you’re living your purpose!

The crowd broke off into groups to discuss how they can better find alignment to live in their purpose. After hearing from a few audience members, you could say the room was inspired.

Afterwards, coats were donned and the Minnesota winter beckoned, a new energy filled the air. Armed with Laura’s wisdom, marketers stepped out, ready to embrace their purpose.

Curious about how we can add a sea of color to your next event? Contact us.

Read about what event tech you could be adding to your next event here.

Another Heroic Production for Gustavus Adolphus College’s 50th Year of Christmas in Christ Chapel

Heroic Productions was back in St. Peter, MN for another year of Gustavus Adolphus College’s Christmas in Christ Chapel. “What is Christmas in Christ Chapel?” you ask. Well, it’s Gustavus’s 50 year-old tradition of bringing the community together to joyously celebrate Christmas. Picture this: a large production with singing, dancing, live music, and the spoken word; all brought to you by the incredible performances of Gustavus Choir, Choir of Christ Chapel, Christ Chapel Ringers, Gustavus Symphony Orchestra, Lucia Singers, and select members of the Gustavus Dance Company.

A Heroic Journey Through Time with Christmas in Christ Chapel

Why Heroic you ask? It all started 14 years ago when Heroic was contracted to help enhance the lighting in Christ Chapel using professional-grade instruments to better illuminate the superstars – the choirs, orchestra, and speakers. Fast forward four years, and Heroic decided to go beyond being a rental contractor. We approached the college with an idea to broadcast the show on the college’s web-streaming services. Gustavus’s response? A resounding “Absolutely!” For the past 10 years, we’ve been an integral part of this magical celebration.

Then came 2020 – the year of the unexpected plot twist. Gustavus decided if the community couldn’t be together in person, they still wanted to spread the Christmas cheer. While other colleges either canceled or used previously recorded versions of similar shows, Gustavus knew they still wanted to showcase the production. Heroic was able to come up with a safe set and recorded all the musical magic in October and edited the show together for a magical broadcast to showcase in mid-December. “It was an incredible undertaking and one of the proudest of my career,” Heroic CEO, Jon Young beams. 

Christmas in Christ Chapel Today

Today, Christmas in Christ Chapel holds a special place as one of Gustavus’s “signature events.” Heroic is honored to be Santa’s little helper behind this prestigious production. Our roots in music and entertainment make this event close to our hearts.

Christmas in Christ Chapel is not a “made for TV” show. It’s a live worship service, a dynamic experience that we strive to deliver to both in-person and virtual viewers. With 1,000 people seated in the audience and 10,000 viewing from home, Heroic is in charge of finding that perfect balance. 

The building is also not designed for our work – it’s a chapel! Working with stringent engineering specs and adding more power to the building has turned us into efficiency experts. We get more efficient every year! Our team of nine camera operators, four audio technicians, two lighting designers, a director, an assistant director, a page turner, video engineers, an executive producer, a technical director, and 20 stagehands expertly get the job done every time!

So, as we close out another year of spreading holiday joy, we invite you to join us next year, whether in person or from the comfort of your cozy couch. Christmas in Christ Chapel is a celebration like no other, and with Heroic Productions at the helm, you’re in for a treat.

To see the work that goes into this production, visit our website.

Ready to elevate your next event? Let’s start a conversation about how Heroic can bring your vision to life, contact us.

Heroic Productions Delivers Audiovisual to Gustavus Adolphus College’s Nobel Conference

On Tuesday, October 3, 2023, Heroic Productions had the sheer joy of bringing Gustavus Adolphus College’s annual Nobel Conference to life! Since 1965, the Nobel Conference has been a captivating platform, gathering leading researchers and thinkers at Gustavus to delve into groundbreaking, transformative, and urgent scientific matters, as well as the ethical questions that invariably accompany them. Over the years, many Nobel Laureates have been guest lecturers. Heroic has had the privilege of being the creative audiovisual force behind this conference for the past decade!

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

This year’s theme? “Insects: Little Body, Big Impact.” Our team was buzzing with anticipation as we embraced the responsibility of orchestrating the audiovisual experience, ensuring the magic unfolded right before your very eyes.

An Audiovisual Transformation

The metamorphosis occurs annually at Gustavus’s hockey arena, Lund Arena. With a fresh theme each year, our mission is to transform this space from an arena into a dynamic conference center. What makes it all the more thrilling is that this event is hybrid. This means we must craft an engaging atmosphere for both those in the room and those tuning in from the comfort of their homes via the livestream. And did we mention that this event spans two full 8 hour days?

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Setting the Stage

Our incredible audiovisual crew waved their magic wands and turned an ordinary room into a captivating experience for both our in-person and online audience. We kicked things off by setting up not one, not two, but four gigantic projection screens that brought content and live footage to life. Behind the speakers and panelists, we utilized five LED towers for background. This created the perfect stage for them to shine. To make sure every angle was covered for our livestream audience, our crew decided on four cameras, ensuring that no moment was missed!

Our lighting guru, Bex, bathed the walls in exquisite shades of green and blue, mirroring the signature colors of the conference’s featured insect, the scarab beetle. Three hundred feet of Truss was installed to handle the lighting and video. 

Now, let’s talk sound. Our audio maestros were in their element, ensuring that live music, speakers, and panelists seamlessly took center stage all day long. Coordinating this auditory extravaganza was no small feat. However, they nailed it, making sure that everyone’s voice was heard exactly when it needed to be.

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Lights! Camera! Action!

The event unfolded flawlessly. The presenters were exceptional, and the music was nothing short of divine. Gustavus even featured a new jazz work with dancers to lead the opening academic procession! We’re already counting down the days until the next Nobel Conference next year.

To learn more about our work, visit our website.

To see how we can help you transform your next event, contact us.

What’s New in Event Technology? Innovations Piquing Our Interest

How can you bring the excitement to your next event using technology? Discover the latest cutting-edge innovations that can set your event apart from the rest.

Event Technology Reimagining Corporate Experiences

1. Augmented Reality (AR)

Augmented reality is the rising star of event technology. It adds an interactive layer to your event, engaging attendees like never before. With their smartphones, attendees can seamlessly interact with trade show booths, branded content, and more. Whether it’s through immersive games or educational resources, AR enhances your event content and keeps attendees engaged.

Image of an augmented reality game on a smartphone.

2. Holographic Video

Holographic video is the pinnacle of event tech sophistication. Imagine showcasing your logo and products, or even bringing in a speaker from anywhere in the world in real time. Holographic video allows you to pre-record content or beam in a live presenter, creating a wow factor that will leave your audience in awe.

Image of a hologram machine with a Lion in it.

3. LED Walls

While LED walls themselves aren’t entirely new, their versatility and reinvention are making waves in the event world. Curved LED walls offer a more immersive experience with superior quality compared to traditional flat LED screens. But that’s not all! Removing LED panels from walls and creatively shaping them can breathe new life into your event. Customize LED walls to different shapes, sizes, and designs to make content more engaging and exciting.

4. Taking LED Beyond the Walls

To truly mesmerize your attendees, think outside the box (or walls). Consider wrapping an entire room in LED, creating a hypnotic and immersive atmosphere. Place LED panels on the floor to craft an LED runway or “red carpet” experience. For an up-close and personal touch, invest in LED fans to showcase content in a unique way. Mesh LED, a relatively new form of LED technology, allows you to overlay pipe and drape or create stunning see-through designs that will leave your audience in awe.

Transform Your Productions With Event Technology

The world of event technology is evolving rapidly, and these innovations are just the tip of the iceberg. To stand out in today’s competitive event landscape, embrace these cutting-edge technologies, and be prepared to push the boundaries of creativity. Your next event could be the talk of the town with the right tech in your arsenal!

Remember, the key is to enhance the attendee experience and create memorable moments that will keep them coming back for more. So, don’t hesitate to explore these new event tech horizons and elevate your events to a whole new level of excitement and engagement!

Ready to elevate your event with event technology? Reach out to Kitty Hart, Heroic’s expert in event tech innovation, and make your next event unforgettable!

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Heroic Productions: New Home of the Proto EPIC Hologram Machine

On June 22, 2023, Heroic Productions hosted its first ever Event Planner Happy Hour! This intimate event, intended specifically for event professionals, in STUDIO15 with help from our decor partner Festivities, was planned to showcase the latest and greatest in event technology. As attendees sipped on libations and snacked on crudité, the Heroic team went to work showcasing what was sure to blow their minds!

Introducing the Proto Hologram Machine!

While virtual events, LED, and wearable technology were, of course, all topics of discussion amongst ongoing and up-and-coming trends, Heroic had something new and exciting to unveil: Proto EPIC Hologram! One of the only Proto hologram machines in the area, Heroic is proud to offer a home base for this very cool technology. When it’s not out “on the road” in use for our clients, it lives at STUDIO15 and is available for demos and ideation. 

This 54”x87.5”x28.5” box is used for professional hologram “beaming” with high fidelity speakers, 4K video, and a touchscreen. Beam a 3D version of your logo, a product, or yourself from Proto to impress your event attendees. Whether your content is premade or live, using this technology makes it simple for you to capture whoever you choose to turn into a hologram for your next event!

Now, back to the June happy hour. Guests were jazzed to try the Proto hologram machine for themselves and jumped at the chance to see themselves as holograms! The room buzzed and ideas flowed freely as the discussion surrounded the endless possibilities of what this technology could provide in the events industry. From meet and greets with celebrities, to trade show activations, to keynotes delivered by renowned speakers – Proto invites a sensational and cost-effective way to interact with event guests with a WOW factor. 

photo using the Proto hologram machine
photo using the Proto hologram machine

Bring the Magic of the Proto to Your Next Event

To discuss ways in which you can incorporate this cutting-edge hologram machine into your next event, contact Kitty Hart.

To keep up with Proto, follow Transcend Media on LinkedIn and stay connected!

Conference and Event Lighting: Considerations, Color Schemes & Tips

Point fixture, flip switch, ta-da—Lighting. Hang on, there’s a bit more to the art and science of lights and lighting gear, techniques and design. Let’s begin with some options and definitions:

Key & Fill Lighting — Illuminate the front, from two slightly different directions.

Side Lighting — Add more definition in an unusual way. Strong side light from a single direction can produce dramatic shadows on the floor or walls.

Backlighting — Separates people and things from the background – eliminate it and things recede. Picture your host emerging from a darkened rear stage, stepping into the front lights and picking up her backlight as she steps forward. She literally comes to life.

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How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement

Here in Minnesota, where choral music traditions are mythic, we are blessed with an abundance of Christmas concert performances. And one of those cherished traditions is Christmas in Christ Chapel at Gustavus Adolphus College.

When you talk to people about Christmas in Christ Chapel, the word you hear most often is joy. Happily, there is a long-standing connection between the Heroic Productions team and Christmas in Christ Chapel, or C in CC as it is known locally. In a way, you might even say Heroic has been there from the start. Continue reading “How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement”

Using Projector Throw Ratio to Determine Audience Placement Relative to Screen

Ah, the screen. It’s a fundamental element in so many different types of events. It must be large enough and positioned properly for everyone to see projected images clearly, even from the back row. Yet it shouldn’t be so big it dwarfs other stage elements or looms over the audience members down in front. But the screen doesn’t work by itself, it has a companion element – the projector. So where should that go? It’s actually all about math.

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Augsburg University Scholarship Weekend With Steve Wozniak

Augsburg University

Augsburg University (Minneapolis, Minnesota) hosted their annual Scholarship Weekend with a kickoff event featuring a keynote conversation with Steve Wozniak. Heroic was there to transform their large gymnasium into a visually interesting and easy-to-see-and-hear venue for a full house of attendees. We used a wall of gray drape (gray takes lighting much better than black), plenty of lights, large iMag screens and a couple of well-placed Meyer Sound line-array speaker systems. Take a look at the video!

A look back: Super Bowl LIVE 2018

Nicollet Mall in downtown Minneapolis

It was one winter ago that the Heroic crew was braving the Minnesota elements in support of Super Bowl LIVE 2018, on 6 blocks of Nicollet Mall in downtown Minneapolis. As one of only two local vendors chosen to handle production for this huge event, we were proud to provide dynamic lighting throughout the entire site, on top of the IDS Center, and on the Verizon UP Stage, where local and national entertainment performed every evening of the 10-day run, regardless of weather conditions. Acts included Idina Menzel, Sheila E, Morris Day & the Time, Prince’s band – The Revolution, Jimmy Jam & Terry Lewis, The Jets, Ispo Facto, Vocal Essence, The Jayhawks, Dessa and many more.

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LIVE-STREAMING Christmas in Christ Chapel at Gustavus

Gustavus Adolphus College

Heroic Productions was back again at Gustavus Adolphus College in St. Peter, MN supporting their 2018 production of Christmas In Christ Chapel. This annual event has been a campus and community tradition since 1973, with Heroic’s involvement having grown from simple lighting support to the current multi-camera live web broadcast and recording for broadcast on national Public TV stations. The five sold-out performances feature the talents of more than 300 students, faculty and staff, with music, dance, spoken word and the visual arts bringing this performance to life. The AV needs have evolved to require massive amounts of colorful dynamic lighting, multiple wireless microphones for soloists, and 8 video cameras for the web live stream.

In addition to a 2019 Telly Award, Heroic has also garnered a Hermes Creative Award 3 years in the running, for its production of the live stream broadcast.

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Home For Life Gala With Guest Jane Goodall

International Market Square, Minneapolis

Recently, Heroic was honored to work with “Home For Life,” providing lights (incredible gobo effects!), sound reinforcement and HD projection for their Spring Gala fundraising event at International Market Square in Minneapolis. Famed researcher Jane Goodall was guest speaker at the event and raised much-needed funds for the Star Prairie, Wisconsin animal sanctuary “for cats and dogs who have been unable to find adoptive homes.”

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Delta Airlines’ B747 Farewell Tour

Detroit / Seattle / Atlanta / Minneapolis

Logistics. Planning. And more planning. That’s what it took to pull off this before-Christmas whirlwind-around-the-country, 4 cities (Detroit / Seattle / Atlanta / Minneapolis) in 4-days farewell tour for Delta’s B747-400 airplanes. We supported BI Worldwide by providing the lights, audio and video/projection (notice the large projection screen in the shape of a tail fin!) for the hangar parties. How did we do it? It took two crews and two sets of gear, leap-frogging one another across the country, to pull it off. Some of our crew even had the exciting privilege of riding on the final leg of the tour! It was an honor to be a part of this historic event.

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X Games Party – Maxim & Indian Motorcycles

Aria, Minneapolis

Maxim Magazine and Indian Motorcycles threw an exclusive “by invitation only” party at Aria during a recent edition of the X Games here in Minneapolis, and Heroic was there with over-the-top lighting and audio. We’ve put together a fun, time-lapse video of the set up and included images of some of the incredible motorcycles that were also on display at the party. What a night!

Heroic Supports Nobel Conference 54

Heroic Productions returned to Gustavus Adolphus College in St. Peter, MN for Nobel Conference 54. For this annual prestigious event, the Lund Arena ice rink is transformed into a lecture setting for several thousand attendees, and it’s our job to help make sure the message is seen, heard and remembered by all in attendance. We do that with fabulous scenic, crisp audio and video, and creative lighting. A rock-solid video feed is provided for a live web-stream (also recorded for viewing on YouTube) of all the presenters so that people unable to attend have front-row seats for the lectures.

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2019 MN ILEA Star Awards

2019 MN ILEA Star Awards

The 15th annual MN ILEA Star Awards highlighted the incredible work of this year’s Star Award nominees and showcased the best and brightest in MInnesota’s event world. 2019’s reception/awards and after-party were held at the Renaissance Minneapolis Hotel – The Depot.

As a Platinum Production Sponsor, our intent was to deliver an “over-the-top” AV experience, and everyone at Heroic jumped in to make that happen. With thematic, mood-setting lighting, dynamic LED scenic banners, an LED wall, and an LED podium (all from our ContentCanvas™ family), and crisp-clean audio, attendee response indicated mission accomplished!

For us, the highlight of the evening was being presented with an ILEA Star Award for “Best Technical Production” for our work at 2018 Super Bowl LIVE on Nicollet Mall in Minneapolis. (All awards were judged by independent ILEA chapters from outside Minnesota.) Congratulations to everyone involved in the planning and execution of Star Awards. It was truly an awesome event for all that attended!

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