Event Staging & Design

Using Projector Throw Ratio to Determine Audience Placement Relative to Screen

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Ah, the screen. It’s a fundamental element in so many different types of events. It must be large enough and positioned properly for everyone to see projected images clearly, even from the back row. Yet it shouldn’t be so big it dwarfs other stage elements or looms over the audience members down in front. But the screen doesn’t work by itself, it has a companion element – the projector. So where should that go? It’s actually all about math.

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Augsburg University Scholarship Weekend With Steve Wozniak

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Augsburg University

Augsburg University (Minneapolis, Minnesota) hosted their annual Scholarship Weekend with a kickoff event featuring a keynote conversation with Steve Wozniak. Heroic was there to transform their large gymnasium into a visually interesting and easy-to-see-and-hear venue for a full house of attendees. We used a wall of gray drape (gray takes lighting much better than black), plenty of lights, large iMag screens and a couple of well-placed Meyer Sound line-array speaker systems. Take a look at the video!

A look back: Super Bowl LIVE 2018

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Nicollet Mall in downtown Minneapolis

It was one winter ago that the Heroic crew was braving the Minnesota elements in support of Super Bowl LIVE 2018, on 6 blocks of Nicollet Mall in downtown Minneapolis. As one of only two local vendors chosen to handle production for this huge event, we were proud to provide dynamic lighting throughout the entire site, on top of the IDS Center, and on the Verizon UP Stage, where local and national entertainment performed every evening of the 10-day run, regardless of weather conditions. Acts included Idina Menzel, Sheila E, Morris Day & the Time, Prince’s band – The Revolution, Jimmy Jam & Terry Lewis, The Jets, Ispo Facto, Vocal Essence, The Jayhawks, Dessa and many more.

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LIVE-STREAMING Christmas in Christ Chapel at Gustavus

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Gustavus Adolphus College

Heroic Productions was back again at Gustavus Adolphus College in St. Peter, MN supporting their 2018 production of Christmas In Christ Chapel. This annual event has been a campus and community tradition since 1973, with Heroic’s involvement having grown from simple lighting support to the current multi-camera live web broadcast and recording for broadcast on national Public TV stations. The five sold-out performances feature the talents of more than 300 students, faculty and staff, with music, dance, spoken word and the visual arts bringing this performance to life. The AV needs have evolved to require massive amounts of colorful dynamic lighting, multiple wireless microphones for soloists, and 8 video cameras for the web live stream.

In addition to a 2019 Telly Award, Heroic has also garnered a Hermes Creative Award 3 years in the running, for its production of the live stream broadcast.

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Home For Life Gala With Guest Jane Goodall

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International Market Square, Minneapolis

Recently, Heroic was honored to work with “Home For Life,” providing lights (incredible gobo effects!), sound reinforcement and HD projection for their Spring Gala fundraising event at International Market Square in Minneapolis. Famed researcher Jane Goodall was guest speaker at the event and raised much-needed funds for the Star Prairie, Wisconsin animal sanctuary “for cats and dogs who have been unable to find adoptive homes.”

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Delta Airlines’ B747 Farewell Tour

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Detroit / Seattle / Atlanta / Minneapolis

Logistics. Planning. And more planning. That’s what it took to pull off this before-Christmas whirlwind-around-the-country, 4 cities (Detroit / Seattle / Atlanta / Minneapolis) in 4-days farewell tour for Delta’s B747-400 airplanes. We supported BI Worldwide by providing the lights, audio and video/projection (notice the large projection screen in the shape of a tail fin!) for the hangar parties. How did we do it? It took two crews and two sets of gear, leap-frogging one another across the country, to pull it off. Some of our crew even had the exciting privilege of riding on the final leg of the tour! It was an honor to be a part of this historic event.

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X Games Party – Maxim & Indian Motorcycles

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Aria, Minneapolis

Maxim Magazine and Indian Motorcycles threw an exclusive “by invitation only” party at Aria during a recent edition of the X Games here in Minneapolis, and Heroic was there with over-the-top lighting and audio. We’ve put together a fun, time-lapse video of the set up and included images of some of the incredible motorcycles that were also on display at the party. What a night!

Heroic Supports Nobel Conference 54

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Heroic Productions returned to Gustavus Adolphus College in St. Peter, MN for Nobel Conference 54. For this annual prestigious event, the Lund Arena ice rink is transformed into a lecture setting for several thousand attendees, and it’s our job to help make sure the message is seen, heard and remembered by all in attendance. We do that with fabulous scenic, crisp audio and video, and creative lighting. A rock-solid video feed is provided for a live web-stream (also recorded for viewing on YouTube) of all the presenters so that people unable to attend have front-row seats for the lectures.

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2019 MN ILEA Star Awards

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2019 MN ILEA Star Awards

The 15th annual MN ILEA Star Awards highlighted the incredible work of this year’s Star Award nominees and showcased the best and brightest in MInnesota’s event world. 2019’s reception/awards and after-party were held at the Renaissance Minneapolis Hotel – The Depot.

As a Platinum Production Sponsor, our intent was to deliver an “over-the-top” AV experience, and everyone at Heroic jumped in to make that happen. With thematic, mood-setting lighting, dynamic LED scenic banners, an LED wall, and an LED podium (all from our ContentCanvas™ family), and crisp-clean audio, attendee response indicated mission accomplished!

For us, the highlight of the evening was being presented with an ILEA Star Award for “Best Technical Production” for our work at 2018 Super Bowl LIVE on Nicollet Mall in Minneapolis. (All awards were judged by independent ILEA chapters from outside Minnesota.) Congratulations to everyone involved in the planning and execution of Star Awards. It was truly an awesome event for all that attended!

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