Event Staging & Design

Color as a Catalyst: How to Boost Engagement with Event Design

Posted on by McKenna LaFave

The Heroic team recently had the pleasure of attending a presentation by Nicole Coon from Event Lab at Raise + Arrange on color in events and color theory—and let’s just say, she left a lasting impact. As an A/V production company, we use color to tell stories, just like all event professionals do.

Color isn’t just decoration—it’s a powerhouse tool that influences emotions, guides behavior, and strengthens branding. Whether you’re planning a high-energy fundraiser, an elegant gala, or a corporate gathering, the right color choices can elevate the entire experience.

Let’s dive into the magic of color theory and how you can use it to create impactful, unforgettable events.

Color as a Catalyst: How to Boost Engagement with Event Design

The Psychology of Color: More Than Just Pretty Hues

Color speaks a universal language, triggering emotional responses within seconds. Think about how a red “SALE” sign instantly grabs your attention or how a serene blue room makes you feel calm. When used strategically in event design, colors can:

  • Evoke emotions – Set the mood and atmosphere.
  • Influence behavior – Encourage interaction and engagement.
  • Reinforce branding – Strengthen recognition and trust.
  • Enhance aesthetics – Create visually stunning experiences.
  • Support themes – Tie everything together seamlessly.

Breaking Down the Color Spectrum

Each color has a personality. Understanding its psychological impact helps you make intentional design decisions.

🤎 Brown – Cozy, reliable, and earthy. Great for rustic themes or sustainability-focused events. Use it for wooden dining tables, warm-toned coffee stations, chocolate giveaways.

🩷 Pink – Warm, kind, and uplifting. Ideal for health, wellness, or women-focused events. Use it for custom pink cocktails, velvet lounge seating, donor recognition displays.

❤️ Red – Bold, urgent, and powerful. Perfect for calls to action and high-energy experiences. Use it for red carpet entrances, illuminated auction tables, donation stations.

🧡 Orange – Friendly, creative, and energizing. Encourages optimism and connection. Use it for bright centerpieces, citrus-themed drink stations, staff attire accents.

💛 Yellow – Cheerful, attention-grabbing, and optimistic. Best used in moderation. Use it for donation thermometers, inspirational signage, golden note cards.

💚 Green – Trustworthy, refreshing, and nature-inspired. Aligns with eco-conscious themes. Use it for greenery walls, progress-tracking uplighting, moss sculptures.

💙 Blue – Stable, professional, and calming. Works well for corporate or formal events. Use it for blue-themed gourmet stations, donor recognition gifts, aquatic projections.

💜 Purple – Luxurious, creative, and regal. A go-to for high-end galas and VIP experiences. Use it for floral backdrops, lighting transitions, unity-themed guest attire.

🖤 Black – Elegant, sleek, and mysterious. Ideal for modern and upscale aesthetics. Use it for black tie photo backdrops, dramatic chandeliers, mystery box fundraising.

🤍 White – Clean, minimalist, and timeless. Allows other colors to shine. Use it for white lounge furniture, ice sculptures, textured light projections.

Bringing Color to Life in Fundraising Events

Now that you’ve got the psychology down, how do you actually apply color in an event setting? Here are a few impactful ideas:

  • Make donation stations pop by using bold accent colors like red or yellow to guide guests.
  • Use lighting to set the mood by shifting between warm and cool tones throughout the event.
  • Incorporate color into food and drink with themed cocktails, desserts, and plating that reinforce branding.
  • Tie colors to storytelling by selecting hues that emotionally connect guests to your mission.
  • Create immersive experiences with backdrops, centerpieces, and decor that enhance the environment.

Final Takeaways: Your Color Game Plan

  • Colors evoke emotions—use them strategically.
  • Thoughtful color choices can drive engagement and donations.
  • Small changes can have a big impact.

So, the next time you’re planning an event, don’t just pick colors because they look nice—choose them with intention. Whether you want to energize, inspire, or create an air of sophistication, color is your secret weapon.

Now go forth and color your events with confidence!

Ready to bring your event to life with the power of color? Contact us today to start planning your next event.

Want more strategies to elevate your next fundraising event? Check out our blog post, Building Momentum in Giving: Strategies for Nonprofit Events, for expert insights on engaging donors and maximizing impact.

Navigating 2025: Transforming Event Trends from CVENT

Posted on by McKenna LaFave

The world of events and hospitality is evolving at lightning speed, and 2025 is shaping up to be a game-changer. CVENT dove into event trends they’re seeing rise to the top for the new year. From hyper-personalized experiences to smarter data strategies and the rise of field marketing events, there’s a lot to keep up with. The good news? AI and technology are making it all more achievable than ever. Here’s what you need to know to stay ahead of the curve.

Navigating 2025: Transforming Event Trends from CVENT

Personalization at Scale: More Than Just a Buzzword

Attendees expect personalization—think Spotify recommending your next favorite song or Netflix serving up your next binge-worthy series. The difference now? AI and data make it possible to scale personalization like never before.

How to Make It Work for You:

  • Go beyond basic demographics. Dive into your ideal customer’s pain points and challenges to craft tailored experiences that truly resonate.
  • Use pre-event, during-event, and post-event surveys to gather valuable insights and personalize follow-ups.
  • Remember: AI is only as good as your data. Get your data strategy in order so AI can do the heavy lifting effectively.

Data Activation: From Overload to Actionable Insights

We’re swimming in data, but making sense of it all? That’s where the challenge lies. The key is turning data into something useful—something that fuels better decision-making and enhances attendee experiences.

The Must-Have Event Tech for Success:

  1. Simplify Your Processes – Invest in technology that streamlines planning and execution.
  2. Amplify Your Brand – Use tools that reinforce your core values and messaging to attendees.
  3. Measure Your Results – Ensure your tech stack helps track event performance and ROI.

Making Data Work Across Systems:

  • Organize and reinvest in your data so AI can better understand and utilize it.
  • AI is changing how event professionals handle RFPs. Suppliers can use AI to pre-fill responses, speeding up the process while still meeting planners’ expectations for quick turnaround times.
Navigating 2025: Transforming Event Trends from CVENT

Field Marketing Events: The Growth Driver You Can’t Ignore

Field marketing events are booming, and technology is the secret weapon to scaling them effectively. These local, targeted events create meaningful connections and drive business growth—when done right.

Pro Tips for Success:

  • Share your collected data with suppliers for a smoother experience—give caterers a list of dietary restrictions, ensure the production team knows if closed captioning is needed, and so on.
  • Prioritize Return on Relationships (ROR)—invest in partnerships with vendors and planners.
  • Unique venues with “Instagrammable” moments are in demand—attendees love sharing their experiences, so create spaces they’ll want to post about.
  • Your events are content goldmines—listen to audience feedback and use event content to fuel future marketing efforts.

Event Trends Concluded

The future of events and hospitality is all about smarter personalization, better data utilization, and the continued rise of impactful field marketing events. By embracing AI and the right tech tools, event planners and hospitality professionals can create unforgettable experiences that keep attendees engaged and drive business success. Ready to navigate 2025? Let’s make it happen!

Looking to make your next event truly shine? Contact Heroic Productions today—let’s create something extraordinary together!

Get the most from your production partner by learning how to Navigate the AV Collaboration Journey!

Building Momentum in Giving: Strategies for Nonprofit Events

Posted on by McKenna LaFave

When it comes to nonprofit events, building momentum in giving is more than just raising funds—it’s about creating an unforgettable experience that inspires people to give passionately. Here are some practical tips and trends to help you energize your next event and make every dollar count.

Trends in Nonprofit Events for 2025

If you’ve been to a few nonprofit events recently, you might have noticed a recurring theme: the same auction items showing up over and over. While these staples can be reliable, the real trend for 2025 is authenticity and passion. People want to connect with your mission on a deeper level. To stand out, make your event feel fresh, exciting, and aligned with your cause.

The Auction as Entertainment

Gone are the days when auctions were simply transactional. Today, they’re all about engaging your audience and making the experience memorable:

  • Bring Guests on Stage: Involve someone from the crowd in presenting or bidding on an item. This creates a moment of connection and fun.
  • Work the Crowd: Encourage your auctioneer to interact with the audience and build excitement.
  • Lean Into Your Message: Tie the auction items and overall tone of the evening back to your nonprofit’s mission.

A standout example comes from Firefighters for Healing. Their auctioneer donned a firefighter outfit during the event, creating a fun and meaningful connection to the cause. Think outside the box—“crazy” and “cool” ideas work!

Children's Cancer Research Fund's Nonprofit Event the DREAM gala

Refreshing Your Auction Items

One key to auction success is offering items that resonate with your audience. While restaurant gift cards can feel overdone, tapping into trends and local experiences can set your auction apart. Collaborate with communities, boards, and connections to source unique items—and don’t be afraid to ask! People love supporting causes they care about, and sometimes all it takes is an invitation. An example of this was a “staycation” in Stillwater, Minnesota auctioning for $5,000 at a Minneapolis fundraising event! Don’t be afraid to tap into your local networks. 

Creative Giving Levels

Tell your auctioneer not to just ask for round numbers—make your giving levels fun and meaningful. For example, if it’s your nonprofit’s 11th anniversary, ask for $111 instead of $100. If you requested $10,000 last year, aim for $11,000 this year. Small changes like these add personality to your ask and can spark bigger contributions.

Streamlining the Nonprofit Events Experience

No one likes standing in long lines. Streamline your event by:

  • Pre-Check-In: Allow guests to check in before the event to avoid bottlenecks.
  • Open Early or Extend Bidding: Use a digital bidding platform to open the auction early or keep it running after the event. This gives attendees more time to engage and contribute. Also, having exclusive items for “after hours bidding” builds excitement and keeps the impact long lasting.

Remember: There’s No Right or Wrong Way to Do Nonprofit Events

Every nonprofit and audience is different, so tailor your event to what works best for your mission and supporters. Experiment, learn, and keep the energy high—that’s how you build momentum in giving.

With these strategies, you can create an event that not only raises funds but also deepens connections to your cause. So dream big, think bold, and watch the generosity flow!

For more information on fundraising best practices, check out our Please Welcome episode featuring the Senior Director of Development at University of Minnesota Foundation and Auctioneer, Nick Engbloom.

To make your next gala shine with world class A/V production, contact us.

From Emerald City to Center Stage: Lessons in Audio/Visual Brilliance from the New Wicked Movie

Posted on by McKenna LaFave

The new Wicked movie has captivated audiences before it even hit the big screen, thanks to its dazzling visual effects and unforgettable soundtrack. It’s a masterclass in the art of storytelling through sound and visuals—something that every event planner can leverage to elevate their live events. Let’s break down how Wicked wows and how you can use the same AV magic to elevate your next event.

Wicked

The Wicked Formula: Immersive Storytelling Through AV

If Wicked is the yellow brick road leading us to the immersive world of the audio/visual experience, then we can’t underestimate how important implementing these not so simple elements are to storytelling. Take color, for example. The Wicked team didn’t just use it—they weaponized it. Marketing teams spent millions painting audiences into “Team Glinda” (soft pink pastels) or “Team Elphaba” (deep, dramatic greens). Before they even spoke, the colors told us how to feel: pink equals light and whimsical; green equals dark and defiant.

We see the same power of color in live events. For instance, at a gala supporting children’s charities, we used playful greens, purples, and pinks—almost like brushstrokes of wonder—to evoke a sense of childhood magic. For a veteran’s fundraiser, we leaned into patriotic red, white, and blue, creating a deep connection to honor and service. The color story you choose can shape how your attendees feel from the moment they step in. It’s not just lighting; it’s storytelling.

And unless you’re throwing a mid-summer Christmas in July party (hey, no judgment), you wouldn’t fill a room with reds and greens. The right palette sets the right tone—whether it’s cozy and nostalgic or sleek and futuristic.

Audio Magic: Making the Music Resonate

From rich colors to even richer vocals, Wicked didn’t skip a beat. Let’s face it, Wicked is well known for its incredible storytelling through BIG songs and even bigger vocals. The movie’s soaring vocals and powerful songs pull us into the characters’ worlds. Tell me you didn’t feel deeply connected to Elphaba when she pours her heart into Defying Gravity as she flies through the air on a broomstick for the first time. And Glinda’s “Popular”? Instant nostalgia for anyone who’s ever wanted to fit in. There’s a reason why streams of the Wicked Official Playlist on Spotify grew 3,460% globally between November 22 and 24. People left the theater feeling something, and better yet, they didn’t want to stop feeling it.

The same goes for your event. Crisp, balanced audio is essential for keeping your audience captivated. Your keynote speaker is your Glinda or Elphaba, and their words need to land perfectly with the crowd. Whether it’s a heartfelt mission statement or an energizing call-to-action, sound makes the emotional connection. 

Even transitions matter! A great soundtrack can set the mood between speakers. For example, you probably wouldn’t be playing Celine Dion’s “I Will Always Love You” after the introduction to a sales kickoff. You want attendees to feel excited, energized, and focused. Not tearful and sad. It’s all about finding the right vibe to match the moment. And if you’ve got live music? Even better! Our job is to make sure the instruments don’t overpower the vocalist while also making sure you can feel the music from every seat in the house.

Visual Splendor: Creating a World Through Design

Wicked did an A+ job of creating a new “world” in every set they designed. From the little mushroom huts surrounded by whimsical tulip fields in Munchkin Land to the glitzy green and black, marbled Emerald City. Every set creates a mood that pulls you deeper into the story. Taking you from the warm, carefree embrace of a land full of adorable munchkins, to the cold, shiny, sophisticated city of Oz. 

An event space does the same thing for attendees. Lighting, video walls, and stage design at events can create a similarly impactful “wow” factor. One of our favorite projects was a farewell party for an airplane model, held in a hangar. We turned the plane into the centerpiece and projected visuals onto a screen shaped like a tail fin. Attendees felt like they were stepping into a real-life Top Gun scene!

Delta Wicked Blog

Takeaways for Event Planners

So how can you, as an event planner, bring Wicked-level AV magic to your event? Here’s how:

  1. Invest in sound and lighting. Work with an AV partner who knows their stuff and has the tools to bring your vision to life.
  2. Make sure your AV partner has trusted technicians. AV techs can save you from mic malfunctions and awkward pauses—things that can derail an otherwise great presentation.
  3. Think big. Ask yourself, “How can I turn this event into an immersive world?” Then let us help you build it.


Just as the Wicked movie promises to enchant audiences with its audio-visual brilliance, live events have the power to create lasting impressions when AV is done right. Whether you’re planning a conference, gala, or product launch, let us help you create your own “Emerald City” experience.


Ready to create a show-stopping event? Contact us today to learn how our AV expertise can make your event unforgettable.

To explore our work and the immersive experiences we’ve created, visit our website.

Sources

Gustavus Adolphus College Nobel Conference 2024

Posted on by McKenna LaFave

On October 1-2, 2024, Heroic Productions had the honor of teaming up once again with Gustavus Adolphus College for their annual Nobel Conference. Celebrating its 60th year, this year’s event was all about Sleep. “Sleep, Unraveled” brought together an interdisciplinary panel of experts to explore the vital role of sleep in both physical health and mental well-being. From the science behind our dreams, to the cultural shifts in sleep habits, and even the effects of our 24/7 lifestyle, the conference tackled it all.

Nobel Conference

With seven impressive keynote speakers and engaging panel discussions, Heroic had plenty to keep us on our toes. Our mission? Make sure these brilliant minds were seen and heard loud and clear—and do it all in a new location! This year, we took on the challenge of transforming the school’s chapel into the perfect setting, rather than the usual hockey arena.

Nobel Conference

Transforming Nobel Conference 60

How’d we do it, you ask? We swapped out the usual four-screen setup for a sleek 45×10’ curved LED wall. The massive LED certainly stole the show this year. This upgrade gave every guest in the chapel a crystal-clear view and provided a stunning, life-sized backdrop for the speakers’ presentations. We also streamed the event live with a two-camera setup, making sure our virtual audience didn’t miss a single moment.

To keep the spotlight on what mattered most—the speakers—we designed the perfect lighting setup. The key was to highlight the speakers, not only for the room, but more importantly for the cameras. The podium was mic’d for clarity, and we made sure the panelists were heard loud and clear during Q&A sessions. Whether in-person or online, our goal was simple: make sure every message was delivered flawlessly.

nobel conference

Until Next Year

In the end, the 60th Nobel Conference was a celebration of knowledge, innovation, and, of course, the power of sleep! From transforming a chapel into an engaging event space to ensuring every presentation was heard loud and clear, Heroic Productions was proud to help bring this important conversation to life. We’re already looking forward to the next opportunity to create an unforgettable experience. Whether it’s on a new stage, in a new space, or with another inspiring topic, we’re up for the challenge. Until then, here’s to a good night’s sleep—and the science behind it!

To see how Heroic can help you transform your next event, contact us.


Check out more of Heroic’s work from this event here.

Heroic: The Hosts with the Most

Posted on by McKenna LaFave

Summer 2024 was one for the books at Heroic Productions! We hosted a series of back-to-back-to-back networking events, and each group that came through brought their own unique flair and pizzazz. We loved every minute of it!

Women and Wine at Heroic Productions

Women and Wine at Heroic Productions

This group of powerful women provided a dose of fun and inspiration at Heroic Productions! Women and Wine is a vibrant networking group where working women come together to forge meaningful connections. This isn’t your typical networking event—it’s laid back, lively, and full of energy!

On Wednesday, July 10, around 40 incredible women gathered at Heroic Productions to sip some fabulous wine and dive into conversations that matter. The focus? Building relationships that are positive, authentic, and consistent. The goal is simple: to create a supportive community where Minneapolis’ working women uplift each other both personally and professionally.

Cheers to strong connections and even stronger women!

Meeting Professionals International MN Chapter at Heroic Productions

Meeting Professionals International Minnesota Chapter at Heroic Productions

We were thrilled to host the Meeting Professionals International Minnesota Chapter at Heroic Productions! When MPI MN Chapter needed a spot for their Membership 101 session, they chose our very own STUDIO15—and we couldn’t have been more honored.

The MPI Membership 101 is all about giving new members the full scoop on what it means to be part of MPI, and where better to do that than in Heroic’s STUDIO15? With colorful lights, two immense projection screens, and a fabulous ripple wall, the stage was set for an unforgettable session.

Afterward, the real fun began with the Member Mingle! Our Marketing Manager stepped behind the bar, serving up drinks while MPI MN Chapter members mingled and networked. And let’s talk about those charcuterie boards—filled with meats, cheeses, fruits, and jams, they were a feast fit for royalty! This wasn’t just any networking event; it was a blast! Laughter, smiles, and connections filled the room.

Marketers' Community at Heroic Productions

Marketers’ Community Returns to Heroic Productions STUDIO15—For the Fourth Time!

We love hosting our favorite marketers, and this time was no exception! Marketers’ Community came back to Heroic Productions’ STUDIO15 for the fourth time, and it was a blast as always.

We pulled out all the stops for this event, decking out the lobby with not one, but two bars! One featured our classic beer, wine, and soda selection. The other, however, offered delicious NA beer and wine options, thanks to Jen Gilhoi and Zero Proof Collective. Pair that with some vibrant summertime florals and mouth watering cookies, and you’ve got the perfect setting for a great time!

The highlight of the day was the presentation by the brilliant Nataly Huff, who spoke on Elevating Marketing into a Core Business Driver. Sixty savvy marketers broke into groups to dive deep into the impactful insights Nataly shared, before coming together for a lively group discussion. Under the glow of blue and green lights in STUDIO15, it truly was a meeting of the minds!

From lively discussions to creative collaborations, our space buzzed with energy and excitement. As we look back on a season filled with connection, innovation, and plenty of fun, we can’t help but feel proud of the incredible communities that gathered under our roof. Here’s to the amazing moments we shared—and to many more in the future! 

To see how Heroic can help you with your next event, send us a message.

To see more events hosted in STUDIO15, visit our resource page.

Heroic Productions and the Commencement Trinity

Posted on by McKenna LaFave

The end of May and the start of June is a magical time for students and the team at Heroic Productions alike! We had the honor of bringing our AV production expertise to several commencements. Milestone moments like commencement should be unforgettable, and top-notch AV is essential to making them truly special. This is where Heroic shines—ensuring that every graduate’s loved ones can see, hear, and feel the excitement. Take a look at our work for the College of St. Benedict, Gustavus Adolphus College, and The Blake School commencements.

College of St. Benedict Commencement

First up in May, we journeyed to St. Joseph, MN, for the College of St. Benedict Commencement. Held in the Clemens Field House, this event celebrated 344 undergraduates and 14 master’s and doctorate degrees. Heroic Productions transformed the dark field house into a vibrant celebration space with an extensive lighting package. Our stage wash effectively highlighted the commencement address and each student as they accepted their diplomas. Additionally, we provided processional and banner lighting, adding a touch of elegance to the proceedings. To ensure crystal-clear audio, we deployed a full line array audio package that covered the presenters, the band, and some special songs performed by senior choir members. The result was a truly memorable day for everyone involved.

Gustavus Adolphus College Commencement

Gustavus Adolphus College Commencement

At the end of May, Heroic headed to southern Minnesota for the Gustavus Adolphus College Commencement. This exciting event took place outdoors on Hollingworth Field, with 451 graduates seated on the turf in front of a grand stage. Our mission was to ensure that every word from the presenters, every note from the band, and every song from the choir were heard loud and clear throughout the entire football stadium. Utilizing our full line array audio package, we achieved perfect audibility for every speech and song, making the celebration truly unforgettable.

The Blake School Commencement

The Blake School Commencement

The beginning of June kept us busy in the Twin Cities for The Blake School Commencement. This multi-day event took place in the historic Blake School Ice Arena, a barrel vault ice rink that posed some fun challenges for our team—but nothing we couldn’t handle! With commencements for the elementary, middle, and senior high schools, we had to make three different celebrations shine. Our comprehensive line array audio package ensured clear sound for every presenter, band performance, and choir song. We used a stage wash for lighting to ensure our presenters looked their best, while processional and banner lighting added a dramatic effect. To enhance the experience, we incorporated video and projection, ensuring the audience didn’t miss a beat. Additionally, we recorded the event to guarantee that no friends or family missed this special day.

Partner with us for your school’s commencement. Contact us today!

Check out our “Work” page to see more of what we can offer your school.

Children’s Cancer Research Fund’s DREAM Gala 2023

Posted on by McKenna LaFave

A long-standing tradition, DREAM, is the Twin Cities’ gala benefiting CCRF. CCRF crafts this annual event with exciting experiences, inspiring stories, and fabulous food, all for a meaningful cause: to end childhood cancer.

CCRF DREAM Gala

MONUMENTAL DAYS HAPPEN BECAUSE OF NIGHTS LIKE THESE

Imagine a day with better answers for childhood brain tumors. A day when cancer doesn’t strike the same fear as it does today. A day when we look back and see all the people, funding, and trials that made significant progress possible.

A day like that will take a night like this – DREAM Gala 2023

This year, the team at CCRF selected Heroic as their trusted production partner. Our collective planning began with the vision in mind: to move and motivate people to give. As staging and audio/visual design experts, we know how we can influence that effort. It begins with designing an immersive experience that surprises and delights the attendees. We applaud the team at CCRF for selecting just the right partners for success. Working alongside our friends at Festivities, we transformed Quincy Hall (already a beautiful venue) into a fitting backdrop for engagement and giving!

CCRF DREAM Gala
CCRF DREAM Gala

CREATING MAGIC WITH CCRF: A NIGHT OF GIVING

As always, Heroic’s main focus is ensuring our clients’ key messages are seen, heard, and felt. We ensured the best visibility for the 400+ seated dinner audience by strategically placing large projection screens throughout the stage and room. The program included awards, touching stories and tributes, and the very important live auction.

After the dinner and program concluded, attendees moved into a secondary area of the venue where they enjoyed a DJ, more activations, and a few late-night bites.

Under the direction and execution of Eric Perkins, Event Host, and Kristine Fladeboe Duininck, Live Auctioneer, we are proud to report the evening raised over $660,000 for childhood brain tumor research.

If you, too, want to get involved, visit CCRF here.

BRING EVENTS TO LIFE WITH HEROIC

To see how we can make your next gala shine, contact us.

Visit our the DREAM Gala page to learn more about our partnership with CCRF.

Heroic Productions and the Gala Trifecta

Posted on by McKenna LaFave

Who said April showers only bring May flowers? At Heroic Productions, they bring back-to-back-to-back galas! Spring has been bustling at our headquarters as we dive into one gala after another. For our association and organization clients, galas are more than just glitz and glamor; they’re about making a real impact on important missions. And let’s face it, the success of a fundraiser often boils down to the greenbacks raised.

But here’s the kicker: it’s not just about flashy auctions. At Heroic, we take our AV production game seriously, especially when it comes to partnering with nonprofits. We’re all about ensuring their message resonates loud and clear.

Gala #1: Home for Life

The first weekend in May brought the Heroic team to the Home for Life Animal Sanctuary’s Spring Gala, a distinguished event dedicated to raising crucial funds for the sanctuary in Star Prairie, Wisconsin. This year’s special guest was none other than international actress and model Isabella Rossellini. Held in the breathtaking International Market Square with its multi-story atrium, the gala promised an unforgettable experience. Our mission? To create a captivating atmosphere in a vast space with challenging sight lines. Using cutting-edge technology, we synchronized dynamic lighting effects with gobo projections, amplified sound reinforcement, and high-definition projection to make Isabella’s presence even more impactful. Our team also ingeniously merged colored lighting and gobos to craft elegant design textures, immersing attendees in a truly captivating ambiance.

Home for Life Animal Sanctuary's Spring Gala

Gala #2: Children’s Cancer Research Fund

The second weekend in May brought the Heroic team to the Children’s Cancer Research Fund’s DREAM Gala, a cherished Twin Cities tradition. This annual event, benefiting CCRF, is beautifully crafted with exciting experiences, inspiring stories, and fabulous food, all for a meaningful cause: to end childhood cancer. As always, Heroic’s main focus was ensuring our clients’ key messages were seen, heard, and felt. We set the stage and overall room with large projection screens, ensuring the best visibility for the 400+ seated dinner audience at Quincy Hall. The event also featured an after-party with a live band. We equipped Quincy Hall with staging for the program, silhouetted the ceiling in CCRF’s signature purple, highlighted their green with a fun lighting pattern, and up-lit the speaker podium in a glowing pink.

As for the after-party, we created a lively stage for the band to kick off the night in style. We lit the room in a myriad of colors to match the theme. We even up-lit the cocktail tables in glowing pink to keep the energy high.

Children's Cancer Research Fund's DREAM Gala

Gala #3: VocalEssence 

The third weekend in May brought us the VocalEssence Celebration of Song Gala! Founded in 1969, VocalEssence is a global choral music powerhouse with deep Minnesotan roots. This gala was hosted at the DoubleTree by Hilton Bloomington-Minneapolis South, and it was all about fun and interaction. Guests enjoyed performances by the VocalEssence Chorus, Ensemble Singers, Singers Of This Age, and more. The program also featured a live auction and fund-a-need presentation with auctioneer Andy Imholte of Fladeboe Advancement. With an audience of 400, Heroic made sure the message was seen, heard, and felt. Using a ripple wall as the backdrop, we painted the stage blue and red and set up two projection screens so every guest had a perfect view. We also lit the ceiling with laser-like effects using LED moving-head fixtures, creating an electric, concert-like atmosphere.

VocalEssence Spring Gala

At Heroic Productions, our commitment to excellence shines through in every event we help create. This May, we were honored to support three incredible galas, each with its own unique flavor and purpose. From the heartwarming cause of animal sanctuaries to the life-saving mission of cancer research and the soul-stirring power of choral music, we brought our AV expertise to ensure each message was powerfully conveyed. We’re proud to be part of these meaningful experiences, helping our clients make a real impact in their communities. Here’s to many more successful events and to making every message leave a lasting impact!

To talk about how Heroic can help make your message seen, heard, and felt at your next event, contact us.

To learn more about the work we do with nonprofits, visit our website.

Global Meetings Industry Day: The AV Collaboration Journey

Posted on by McKenna LaFave

If you missed Global Meetings Industry Day presented by Meeting Professionals International (MPI), have no fear, we did the heavy lifting for you! Some of the most asked questions by event planners were answered by experts in the audio/visual production field. Get ready to uncover the secrets to crafting a collaborative journey with your AV partner that will leave you stress-free and your attendees buzzing with excitement!

What Should Be in an RFP? What Should a Planner Ask Up Front?

When drafting your Request for Proposal (RFP), arm yourself with the essentials:

  • Dates: Lock in those crucial dates to ensure availability.
  • Venue Info: Provide detailed venue information for seamless integration.
  • Site Survey: A thorough site survey lays the groundwork for flawless execution.
  • Production Schedule: A good production schedule keeps everyone on track.
  • Room Names/Specs: Know your spaces inside out for optimal setup.
  • Previous Event Images: Visual cues help set the production bar and align expectations.

Explaining Your Needs: Making Quoting Easier

Clear communication is key. Articulate your needs upfront to streamline the quoting process. Don’t shy away from detailing your requirements — it’s the roadmap to success!

Navigating Rising Costs: Feeling the Budget Pinch? Fear Not!

Collaboration is Key:

Start by seeking multiple bids for competitive pricing. Let the AV wizards work their magic by quoting to your specs, but don’t stop there! Engage in a conversation to explore possibilities and fine-tune the details. Remember, the devil is in the specifics, and quotes may evolve based on your discussions.

Tap into Expertise:

Leverage the wealth of experience AV companies bring to the table. They’re not just there to set up equipment — they’re your partners in creating impactful experiences. Trust them to recommend cost-effective alternatives without sacrificing quality.

Seek Trusted Partners:

Reach out to vetted AV partners who understand your vision and budget constraints. They’re not just vendors — they’re collaborators dedicated to bringing your event to life. Together, you can find creative solutions to maximize impact while keeping costs in check. For example, LED is great and super trendy, but projection may be just as impactful for a lot less budget.

The AV Collaboration Journey

Load In/Out Logistics: Timing Is Everything

Show Complexity and Technology

Load in/out timelines are as unique as your event itself. The more intricate the show and the tech involved, the more time it might take to set up and tear down. It’s like a finely choreographed dance where every move counts.

Venue Constraints

Ah, the venue — our beloved partner and occasional timekeeper. Sometimes, they throw us curve balls with strict load in/out windows. Flexibility is key, and sometimes, we’ve got to work around their schedule.

Preparation vs. Reality

While we’d love to prep everything in the warehouse and whisk it into place effortlessly, reality bites. Some things just can’t be prepared beforehand, and that’s okay. We’ll adapt and conquer!

Efficiency vs. Bodies 

Here’s the scoop: More bodies don’t always mean faster load in/out. It’s not about quantity—it’s about quality. Each member of the team plays a crucial role, and too many cooks can spoil the broth.

Trust the Pros

Your AV provider knows the drill. Trust them to estimate the time they need for setup and teardown. They’ll make every second count to ensure your event shines bright like a diamond.

Staging: Sooner the Better

Early bird gets the worm, right? Staging equipment as soon as possible gives us a head start and ensures a smoother setup process. Plus, it saves us from duking it out with catering for elevator rights — nobody wants that showdown!

Dedicated Outside AV Providers vs. In-House: The Great Debate

Building client relationships is like building a castle of knowledge for AV providers. In-house focuses solely on that event because chances are, they won’t see those clients again if they move locations. With outside providers, you get experienced folks who’ve seen it all in different markets and travel with you. Plus, there’s the added perk of having the same friendly faces at your events. So, with outside AV providers, you don’t have to reinvent the wheel — it’s more like a joyful ride!

Articulating Your Vision: From Vintage Vibes to Cutting-Edge Cool

Bring your vision to life with references! Pictures and videos speak volumes. Share your inspiration to ignite the creativity of your AV company. Collaboration is key for those out-of-the-box solutions. Just remember, a more advanced setup might come with a higher price tag and longer load in/out times. And hey, sometimes, “vintage” is just what the event calls for, so you don’t have to stray away from good ole projection and pipe and drape!

In Conclusion: Let’s Rock Your AV Experience!

There you have it, folks! Armed with these insider tips and tricks, you’re ready to embark on your A/V adventure with confidence and flair. Whether you’re drafting that RFP like a pro, navigating the budget maze, or orchestrating the perfect load in/out ballet, remember — you’re not alone!

Forge strong partnerships with your A/V wizards, communicate your vision loud and clear, and embrace the journey with open arms. From vintage vibes to cutting-edge cool, your event is poised to dazzle and delight. Here’s to stress-free planning, jaw-dropping productions, and unforgettable experiences. Cheers to your next event being the talk of the town!

See how Heroic Productions can help you unleash your creativity, and let’s make some magic happen together, contact us.

Check out some of our proudest productions to spark your imagination for your next big event, visit our website!

The Future of Event Tech

Posted on by McKenna LaFave

If you’re in the events industry, you know that event technology is the heartbeat of every conversation. But let’s not just have tech in the room; let’s make it dance! Embracing both form and function is the key. Wondering how to infuse that tech magic into your event? Well, the experts have some playful and futuristic ideas for you!

Lit Check-ins: Sparking Event Excitement with LED Welcome Bliss!

Why shouldn’t you shock attendees right from the jump? Try surprising and delighting with an LED check-in table! However, it’s not just for check-ins; turn it into your bar or silent auction showcase. With LED panels there are limitless design possibilities, from colors to flashy designs, you can truly make it your own.

Starlux Arbors and Archways new in event tech

Arching into the Future: LED Arbors Steal the Spotlight!

Archways and arbors are classic, but here’s a twist – LED archways and arbors have just stepped into the spotlight! Perfect for speakers, panelists, and, of course, selfies and step-and-repeats. Light up your event with this new tech, making it a focal point that shines.

See-Through Event Tech Magic: Samsung’s Transparent MicroLED Screen Unveiled!

Transparent LED screens have been around, but Samsung just dropped a bomb – a new transparent microLED screen! Display content on a transparent background up close, creating a 3D, hologram effect. With higher brightness and less impact from ambient light than traditional OLED panels, it’s a game-changer.

#EventGoals: Infusing Social Media Buzz with Interactive Hashtags!

How about making your attendees the stars of the show? Create a catchy event hashtag and display social media content on the screen. Bring up attendees’ videos and images, keeping the energy high and interactions buzzing throughout your event.

Elevate Your View: Trolley Cameras for Capturing Event Awesomeness!

Capture the magic from above! Cameras and GoPros on trolleys overhead your venue are the latest craze. Perfect for marketing and pre-planning, these cameras capture the entire room, giving you a comprehensive view of the entire venue and event!

Event Tech Pro Tip…

Now, here’s a pro tip: while new tech is a blast, make sure you’ve got a solid AV company by your side. Chat with them before you book a venue. They’ll guide you based on your vision and help infuse the right tech to bring that vision to life. Happy event planning! 

To help infuse the best tech into your next event, contact us.
To learn more about Heroic’s newest technology offering, visit this blog.

Heroic Productions Spends a Day at Raise + Arrange 2024

Posted on by McKenna LaFave

Picture this: a chilly January 18, and the Heroic Productions squad descended upon Glasshouse in Minneapolis for the stellar Raise + Arrange 2024 event hosted by Do Good Events. Our CEO, Account Manager, and Marketing maestro joined forces with 80 other event enthusiasts for the afternoon, turning a frosty day into an epic experience.

The theme of this event was “Back to the Future of Events.” The venue transformed into a neon dreamland, with vibrant pinks and purples filling the space. The eye catcher? An LED check in desk courtesy of Full Swing Productions! The festivities kicked off with networking, delectable charcuterie from Chowgirls, and Kombucha sampling thanks to J’s Kombucha. Even Minneapolis local Surley Brewing Co. showed up with some swag and giveaways for attendees.

As the clock struck 1:30 p.m. everyone took their seats at round tables to get cozy with other event wizards. Once our table got acquainted with each other, the conference kicked off. In three hours, this event packed in a treasure trove of knowledge.

Raise + Arrange 2024 with Heroic Productions

Build a Million Dollar Fundraising Event

First up was Fundraising: Building a Million Dollar Event. Two members of The University of Minnesota Foundation, Nick Engbloom and Brittany Minke, took the stage to give us their genius tips for building a million dollar fundraising event. From building strong donor relationships to slightly altering ticket prices, these panelists were filled with a myriad of brilliant ideas!

PR/Marketing for Your Next Event

Next in line was PR/Marketing: Tips and Tricks, which included panelist Ben Theis, CEO of Skol Marketing. The hot topic – trying to bridge the data gap between offline and online marketing. The advice? Continue to mix traditional and digital marketing like a blender. Bring both to the table for conversation. Our pro tip takeaway: create/purchase a separate URL or domain for your event attendees. This way you can directly link web traffic to specific events. Genius, right?

Let Tech Bring You Into The Future

Cue drumroll for The Future of Event Tech, Heroic’s sweet spot! Ed Raeker, the brain behind Starlux, a new tech startup, wowed us with LED archways that can transform your event with illuminated geometric designs. Did we mention the LED check-in desk? Impressive stuff!

The New Age of Mobile Bidding

Then, it was time for mobile bidding, brought to you by the day’s sponsors, OneCause and Auction & Event Solutions. They make bidding and collecting donations a breeze, ensuring your fundraising event is smoother than a well-choreographed dance.

“Fundraise Awesomer” with Patrick Kirby

Donors, Sponsors… and Everything Else! Enter Patrick Kirby, Keynote Speaker, Author, and Founder of Do Good Better Consulting. He hit the stage with contagious energy, reminding us that it’s the little things—like engaging your donors—that truly elevate fundraising events to awesomeness.

The Alignment of Past, Present, and Future

Last but certainly not least, the sensational Heather Boll took us on a journey with Learning from the Past, Living for the Present, Planning for the Future. Heather left us with pearls of wisdom and the courage to conquer the year ahead.

The Raise + Arrange 2024 day wrapped up with a networking happy hour, courtesy of the delightful Brasa Rotisserie. As we indulged in Brasa delights, sipped our drinks, and mingled with fellow event enthusiasts, we left with newfound knowledge and friendships. What a day!

To learn more about what’s new in event tech, visit our blog.

To see what Heroic Productions can do for you, contact us.

Another Heroic Production for Gustavus Adolphus College’s 50th Year of Christmas in Christ Chapel

Posted on by McKenna LaFave

Heroic Productions was back in St. Peter, MN for another year of Gustavus Adolphus College’s Christmas in Christ Chapel. “What is Christmas in Christ Chapel?” you ask. Well, it’s Gustavus’s 50 year-old tradition of bringing the community together to joyously celebrate Christmas. Picture this: a large production with singing, dancing, live music, and the spoken word; all brought to you by the incredible performances of Gustavus Choir, Choir of Christ Chapel, Christ Chapel Ringers, Gustavus Symphony Orchestra, Lucia Singers, and select members of the Gustavus Dance Company.

Christmas in Christ Chapel with Heroic Productions
Christmas in Christ Chapel with Heroic Productions

A Heroic Journey Through Time with Christmas in Christ Chapel

Why Heroic you ask? It all started 14 years ago when Heroic was contracted to help enhance the lighting in Christ Chapel using professional-grade instruments to better illuminate the superstars – the choirs, orchestra, and speakers. Fast forward four years, and Heroic decided to go beyond being a rental contractor. We approached the college with an idea to broadcast the show on the college’s web-streaming services. Gustavus’s response? A resounding “Absolutely!” For the past 10 years, we’ve been an integral part of this magical celebration.

Then came 2020 – the year of the unexpected plot twist. Gustavus decided if the community couldn’t be together in person, they still wanted to spread the Christmas cheer. While other colleges either canceled or used previously recorded versions of similar shows, Gustavus knew they still wanted to showcase the production. Heroic was able to come up with a safe set and recorded all the musical magic in October and edited the show together for a magical broadcast to showcase in mid-December. “It was an incredible undertaking and one of the proudest of my career,” Heroic CEO, Jon Young beams. 

Christmas in Christ Chapel with Heroic Productions
Christmas in Christ Chapel with Heroic Productions

Christmas in Christ Chapel Today

Today, Christmas in Christ Chapel holds a special place as one of Gustavus’s “signature events.” Heroic is honored to be Santa’s little helper behind this prestigious production. Our roots in music and entertainment make this event close to our hearts.

Christmas in Christ Chapel is not a “made for TV” show. It’s a live worship service, a dynamic experience that we strive to deliver to both in-person and virtual viewers. With 1,000 people seated in the audience and 10,000 viewing from home, Heroic is in charge of finding that perfect balance. 

The building is also not designed for our work – it’s a chapel! Working with stringent engineering specs and adding more power to the building has turned us into efficiency experts. We get more efficient every year! Our team of nine camera operators, four audio technicians, two lighting designers, a director, an assistant director, a page turner, video engineers, an executive producer, a technical director, and 20 stagehands expertly get the job done every time!

So, as we close out another year of spreading holiday joy, we invite you to join us next year, whether in person or from the comfort of your cozy couch. Christmas in Christ Chapel is a celebration like no other, and with Heroic Productions at the helm, you’re in for a treat.

To see the work that goes into this production, visit our website.

Ready to elevate your next event? Let’s start a conversation about how Heroic can bring your vision to life, contact us.

Kitty Hart Discusses Brand Experience on Your Business Greatness Podcast

Posted on by McKenna LaFave

Simone Sloan and Kitty Hart bring the magic to Your Business Greatness podcast! In an exciting episode of Your Business Greatness, Kitty Hart, the VP of Client Brand Experience at Heroic Productions, takes us on a journey through the world of brand storytelling and creating remarkable brand experiences.

Kitty’s Lesson in Sales

Kitty’s career began in sales, driven by the belief that it would give her control over her success. But sales today is so much more. It’s about crafting tailored, unforgettable brand experiences for customers.

“The center of experience design is empathy,” Kitty asserts. If empathy isn’t woven into your process, you’re bound to miss the mark.

Your Business Greatness Podcast with Kitty Hart and Simone Sloan on Brand Experience

Brand Experience Lessons from a Starbucks Cup

Kitty artfully illustrates her point with the Starbucks experience. She describes how Starbucks caters to three types of customers from drive-thru enthusiasts to in-store lingerers and on-the-go orderers. These are three distinct user experiences Starbucks must cater to in order to leave a positive lasting impression on all their customers.

Kitty defines an experience as an interaction, which can be positive, neutral, or negative. Identifying key moments that leave an impression is crucial for businesses to understand and improve their customer interactions. Simone adds, “If you are not thinking through that customer journey and all those different touch points you miss the mark big time, and when you miss the mark big time, it hurts.” 

Heroic’s Dance with Event Marketing

Kitty emphasizes that Heroic is in the business of event marketing, asking: what do we want people to do and feel when they leave the experience? Whether that is in-person or virtual. During COVID we had to learn how to take our business virtual and give attendees the same feeling they would get from an in-person experience. 

Diversity and Inclusion in Events and at Heroic

Regarding diversity and inclusion, Kitty mentions that when bidding on large projects that go through procurement, they are increasingly asked questions about their diversity, equity, and inclusion mission. 

At Heroic, we’ve fostered a culture of unity and mutual respect. Every member of our team is seen and celebrated for the unique role they play, regardless of their background. As a small company that doesn’t frequently hire, we approach each recruitment with a commitment to diversity. Our goal is to place the right individuals in the right positions, based on their skills, passion, and potential.

The Art of Storytelling and Electrifying Experiences

Simone Sloan and Kitty Hart delve into the nuances of brand storytelling and the art of crafting electrifying experiences for businesses. Kitty recounts an exhilarating project with a major fashion-focused beauty brand. Working along with the brand’s guidelines, she discusses how it was a fun experience getting to work with the client and define what the event was going to look like. The Heroic team helped to transform the space into a vibrant runway show with pulsating music and flowing hair. The energy was electric, and it perfectly embodied the brand’s essence.This endeavor required an abundance of talent and vision, ultimately turning a space into an enchanting environment.

Kitty Leaves with a Parting Thought

As we wrap up this engaging podcast conversation, Kitty leaves us with a powerful reminder on the topic of ageism. It’s a perception that often casts a shadow over accomplished women in their 40s, 50s, and 60s. But in reality, these decades are when women are at the pinnacle of their careers. They bring a wealth of experience and wisdom to the table, making them invaluable assets to any organization.

The most successful organizations recognize the significance of a diverse workforce spanning generations, from the energetic innovators in their 20s to the seasoned professionals in their 60s. “Generational experiences matter,” Simone aptly points out. It’s the blending of these diverse life experiences that often leads to the most extraordinary and innovative outcomes.

So, let’s remember that every age and stage of life is an opportunity for growth, contribution, and excellence. We hope this podcast leaves you ready to embark on your own journey of business greatness.

To learn more about our VP of Brand Experience, Kitty Hart, visit our website.To learn more about how Heroic can help you with your next event, contact us.

Heroic Productions Delivers Audiovisual to Gustavus Adolphus College’s Nobel Conference

Posted on by McKenna LaFave

On Tuesday, October 3, 2023, Heroic Productions had the sheer joy of bringing Gustavus Adolphus College’s annual Nobel Conference to life! Since 1965, the Nobel Conference has been a captivating platform, gathering leading researchers and thinkers at Gustavus to delve into groundbreaking, transformative, and urgent scientific matters, as well as the ethical questions that invariably accompany them. Over the years, many Nobel Laureates have been guest lecturers. Heroic has had the privilege of being the creative audiovisual force behind this conference for the past decade!

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

This year’s theme? “Insects: Little Body, Big Impact.” Our team was buzzing with anticipation as we embraced the responsibility of orchestrating the audiovisual experience, ensuring the magic unfolded right before your very eyes.

An Audiovisual Transformation

The metamorphosis occurs annually at Gustavus’s hockey arena, Lund Arena. With a fresh theme each year, our mission is to transform this space from an arena into a dynamic conference center. What makes it all the more thrilling is that this event is hybrid. This means we must craft an engaging atmosphere for both those in the room and those tuning in from the comfort of their homes via the livestream. And did we mention that this event spans two full 8 hour days?

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Setting the Stage

Our incredible audiovisual crew waved their magic wands and turned an ordinary room into a captivating experience for both our in-person and online audience. We kicked things off by setting up not one, not two, but four gigantic projection screens that brought content and live footage to life. Behind the speakers and panelists, we utilized five LED towers for background. This created the perfect stage for them to shine. To make sure every angle was covered for our livestream audience, our crew decided on four cameras, ensuring that no moment was missed!

Our lighting guru, Bex, bathed the walls in exquisite shades of green and blue, mirroring the signature colors of the conference’s featured insect, the scarab beetle. Three hundred feet of Truss was installed to handle the lighting and video. 

Now, let’s talk sound. Our audio maestros were in their element, ensuring that live music, speakers, and panelists seamlessly took center stage all day long. Coordinating this auditory extravaganza was no small feat. However, they nailed it, making sure that everyone’s voice was heard exactly when it needed to be.

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Lights! Camera! Action!

The event unfolded flawlessly. The presenters were exceptional, and the music was nothing short of divine. Gustavus even featured a new jazz work with dancers to lead the opening academic procession! We’re already counting down the days until the next Nobel Conference next year.

To learn more about our work, visit our website.

To see how we can help you transform your next event, contact us.

7 Inspiring Stage Set Design Ideas for Your Next Conference

Posted on by andrew

Even the most experienced conference event planner can sometimes feel stuck when it comes to set stage design ideas that will WOW your audience. It’s important to create something that will impress, but not detract, all while fitting into the venue, supporting your event goals, and staying within your budget.

Conference stage design makes the first impression for all of your attendees. It’s important not to settle into the same old, same old ideas that have been seen at conferences before.

Sometimes, all we need is a little inspiration. So, here are some of the Heroic team’s favorite set stage design ideas that we think will get those creative juices flowing.

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Using Projector Throw Ratio to Determine Audience Placement Relative to Screen

Posted on by andrew

Ah, the screen. It’s a fundamental element in so many different types of events. It must be large enough and positioned properly for everyone to see projected images clearly, even from the back row. Yet it shouldn’t be so big it dwarfs other stage elements or looms over the audience members down in front. But the screen doesn’t work by itself, it has a companion element – the projector. So where should that go? It’s actually all about math.

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Augsburg University Scholarship Weekend With Steve Wozniak

Posted on by andrew

Augsburg University

Augsburg University (Minneapolis, Minnesota) hosted their annual Scholarship Weekend with a kickoff event featuring a keynote conversation with Steve Wozniak. Heroic was there to transform their large gymnasium into a visually interesting and easy-to-see-and-hear venue for a full house of attendees. We used a wall of gray drape (gray takes lighting much better than black), plenty of lights, large iMag screens and a couple of well-placed Meyer Sound line-array speaker systems. Take a look at the video!

A look back: Super Bowl LIVE 2018

Posted on by andrew

Nicollet Mall in downtown Minneapolis

It was one winter ago that the Heroic crew was braving the Minnesota elements in support of Super Bowl LIVE 2018, on 6 blocks of Nicollet Mall in downtown Minneapolis. As one of only two local vendors chosen to handle production for this huge event, we were proud to provide dynamic lighting throughout the entire site, on top of the IDS Center, and on the Verizon UP Stage, where local and national entertainment performed every evening of the 10-day run, regardless of weather conditions. Acts included Idina Menzel, Sheila E, Morris Day & the Time, Prince’s band – The Revolution, Jimmy Jam & Terry Lewis, The Jets, Ispo Facto, Vocal Essence, The Jayhawks, Dessa and many more.

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LIVE-STREAMING Christmas in Christ Chapel at Gustavus

Posted on by andrew

Gustavus Adolphus College

Heroic Productions was back again at Gustavus Adolphus College in St. Peter, MN supporting their 2018 production of Christmas In Christ Chapel. This annual event has been a campus and community tradition since 1973, with Heroic’s involvement having grown from simple lighting support to the current multi-camera live web broadcast and recording for broadcast on national Public TV stations. The five sold-out performances feature the talents of more than 300 students, faculty and staff, with music, dance, spoken word and the visual arts bringing this performance to life. The AV needs have evolved to require massive amounts of colorful dynamic lighting, multiple wireless microphones for soloists, and 8 video cameras for the web live stream.

In addition to a 2019 Telly Award, Heroic has also garnered a Hermes Creative Award 3 years in the running, for its production of the live stream broadcast.

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Home For Life Gala With Guest Jane Goodall

Posted on by andrew

International Market Square, Minneapolis

Recently, Heroic was honored to work with “Home For Life,” providing lights (incredible gobo effects!), sound reinforcement and HD projection for their Spring Gala fundraising event at International Market Square in Minneapolis. Famed researcher Jane Goodall was guest speaker at the event and raised much-needed funds for the Star Prairie, Wisconsin animal sanctuary “for cats and dogs who have been unable to find adoptive homes.”

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Delta Airlines’ B747 Farewell Tour

Posted on by andrew

Detroit / Seattle / Atlanta / Minneapolis

Logistics. Planning. And more planning. That’s what it took to pull off this before-Christmas whirlwind-around-the-country, 4 cities (Detroit / Seattle / Atlanta / Minneapolis) in 4-days farewell tour for Delta’s B747-400 airplanes. We supported BI Worldwide by providing the lights, audio and video/projection (notice the large projection screen in the shape of a tail fin!) for the hangar parties. How did we do it? It took two crews and two sets of gear, leap-frogging one another across the country, to pull it off. Some of our crew even had the exciting privilege of riding on the final leg of the tour! It was an honor to be a part of this historic event.

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X Games Party – Maxim & Indian Motorcycles

Posted on by andrew

Aria, Minneapolis

Maxim Magazine and Indian Motorcycles threw an exclusive “by invitation only” party at Aria during a recent edition of the X Games here in Minneapolis, and Heroic was there with over-the-top lighting and audio. We’ve put together a fun, time-lapse video of the set up and included images of some of the incredible motorcycles that were also on display at the party. What a night!

Heroic Supports Nobel Conference 54

Posted on by andrew

Heroic Productions returned to Gustavus Adolphus College in St. Peter, MN for Nobel Conference 54. For this annual prestigious event, the Lund Arena ice rink is transformed into a lecture setting for several thousand attendees, and it’s our job to help make sure the message is seen, heard and remembered by all in attendance. We do that with fabulous scenic, crisp audio and video, and creative lighting. A rock-solid video feed is provided for a live web-stream (also recorded for viewing on YouTube) of all the presenters so that people unable to attend have front-row seats for the lectures.

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2019 MN ILEA Star Awards

Posted on by andrew

2019 MN ILEA Star Awards

The 15th annual MN ILEA Star Awards highlighted the incredible work of this year’s Star Award nominees and showcased the best and brightest in MInnesota’s event world. 2019’s reception/awards and after-party were held at the Renaissance Minneapolis Hotel – The Depot.

As a Platinum Production Sponsor, our intent was to deliver an “over-the-top” AV experience, and everyone at Heroic jumped in to make that happen. With thematic, mood-setting lighting, dynamic LED scenic banners, an LED wall, and an LED podium (all from our ContentCanvas™ family), and crisp-clean audio, attendee response indicated mission accomplished!

For us, the highlight of the evening was being presented with an ILEA Star Award for “Best Technical Production” for our work at 2018 Super Bowl LIVE on Nicollet Mall in Minneapolis. (All awards were judged by independent ILEA chapters from outside Minnesota.) Congratulations to everyone involved in the planning and execution of Star Awards. It was truly an awesome event for all that attended!

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