Event Technology

Global Meetings Industry Day: The AV Collaboration Journey

Posted on by McKenna LaFave

If you missed Global Meetings Industry Day presented by Meeting Professionals International (MPI), have no fear, we did the heavy lifting for you! Some of the most asked questions by event planners were answered by experts in the audio/visual production field. Get ready to uncover the secrets to crafting a collaborative journey with your AV partner that will leave you stress-free and your attendees buzzing with excitement!

What Should Be in an RFP? What Should a Planner Ask Up Front?

When drafting your Request for Proposal (RFP), arm yourself with the essentials:

  • Dates: Lock in those crucial dates to ensure availability.
  • Venue Info: Provide detailed venue information for seamless integration.
  • Site Survey: A thorough site survey lays the groundwork for flawless execution.
  • Production Schedule: A good production schedule keeps everyone on track.
  • Room Names/Specs: Know your spaces inside out for optimal setup.
  • Previous Event Images: Visual cues help set the production bar and align expectations.

Explaining Your Needs: Making Quoting Easier

Clear communication is key. Articulate your needs upfront to streamline the quoting process. Don’t shy away from detailing your requirements — it’s the roadmap to success!

Navigating Rising Costs: Feeling the Budget Pinch? Fear Not!

Collaboration is Key:

Start by seeking multiple bids for competitive pricing. Let the AV wizards work their magic by quoting to your specs, but don’t stop there! Engage in a conversation to explore possibilities and fine-tune the details. Remember, the devil is in the specifics, and quotes may evolve based on your discussions.

Tap into Expertise:

Leverage the wealth of experience AV companies bring to the table. They’re not just there to set up equipment — they’re your partners in creating impactful experiences. Trust them to recommend cost-effective alternatives without sacrificing quality.

Seek Trusted Partners:

Reach out to vetted AV partners who understand your vision and budget constraints. They’re not just vendors — they’re collaborators dedicated to bringing your event to life. Together, you can find creative solutions to maximize impact while keeping costs in check. For example, LED is great and super trendy, but projection may be just as impactful for a lot less budget.

The AV Collaboration Journey

Load In/Out Logistics: Timing Is Everything

Show Complexity and Technology

Load in/out timelines are as unique as your event itself. The more intricate the show and the tech involved, the more time it might take to set up and tear down. It’s like a finely choreographed dance where every move counts.

Venue Constraints

Ah, the venue — our beloved partner and occasional timekeeper. Sometimes, they throw us curve balls with strict load in/out windows. Flexibility is key, and sometimes, we’ve got to work around their schedule.

Preparation vs. Reality

While we’d love to prep everything in the warehouse and whisk it into place effortlessly, reality bites. Some things just can’t be prepared beforehand, and that’s okay. We’ll adapt and conquer!

Efficiency vs. Bodies 

Here’s the scoop: More bodies don’t always mean faster load in/out. It’s not about quantity—it’s about quality. Each member of the team plays a crucial role, and too many cooks can spoil the broth.

Trust the Pros

Your AV provider knows the drill. Trust them to estimate the time they need for setup and teardown. They’ll make every second count to ensure your event shines bright like a diamond.

Staging: Sooner the Better

Early bird gets the worm, right? Staging equipment as soon as possible gives us a head start and ensures a smoother setup process. Plus, it saves us from duking it out with catering for elevator rights — nobody wants that showdown!

Dedicated Outside AV Providers vs. In-House: The Great Debate

Building client relationships is like building a castle of knowledge for AV providers. In-house focuses solely on that event because chances are, they won’t see those clients again if they move locations. With outside providers, you get experienced folks who’ve seen it all in different markets and travel with you. Plus, there’s the added perk of having the same friendly faces at your events. So, with outside AV providers, you don’t have to reinvent the wheel — it’s more like a joyful ride!

Articulating Your Vision: From Vintage Vibes to Cutting-Edge Cool

Bring your vision to life with references! Pictures and videos speak volumes. Share your inspiration to ignite the creativity of your AV company. Collaboration is key for those out-of-the-box solutions. Just remember, a more advanced setup might come with a higher price tag and longer load in/out times. And hey, sometimes, “vintage” is just what the event calls for, so you don’t have to stray away from good ole projection and pipe and drape!

In Conclusion: Let’s Rock Your AV Experience!

There you have it, folks! Armed with these insider tips and tricks, you’re ready to embark on your A/V adventure with confidence and flair. Whether you’re drafting that RFP like a pro, navigating the budget maze, or orchestrating the perfect load in/out ballet, remember — you’re not alone!

Forge strong partnerships with your A/V wizards, communicate your vision loud and clear, and embrace the journey with open arms. From vintage vibes to cutting-edge cool, your event is poised to dazzle and delight. Here’s to stress-free planning, jaw-dropping productions, and unforgettable experiences. Cheers to your next event being the talk of the town!

See how Heroic Productions can help you unleash your creativity, and let’s make some magic happen together, contact us.

Check out some of our proudest productions to spark your imagination for your next big event, visit our website!

The Future of Event Tech

Posted on by McKenna LaFave

If you’re in the events industry, you know that event technology is the heartbeat of every conversation. But let’s not just have tech in the room; let’s make it dance! Embracing both form and function is the key. Wondering how to infuse that tech magic into your event? Well, the experts have some playful and futuristic ideas for you!

Lit Check-ins: Sparking Event Excitement with LED Welcome Bliss!

Why shouldn’t you shock attendees right from the jump? Try surprising and delighting with an LED check-in table! However, it’s not just for check-ins; turn it into your bar or silent auction showcase. With LED panels there are limitless design possibilities, from colors to flashy designs, you can truly make it your own.

Starlux Arbors and Archways new in event tech

Arching into the Future: LED Arbors Steal the Spotlight!

Archways and arbors are classic, but here’s a twist – LED archways and arbors have just stepped into the spotlight! Perfect for speakers, panelists, and, of course, selfies and step-and-repeats. Light up your event with this new tech, making it a focal point that shines.

See-Through Event Tech Magic: Samsung’s Transparent MicroLED Screen Unveiled!

Transparent LED screens have been around, but Samsung just dropped a bomb – a new transparent microLED screen! Display content on a transparent background up close, creating a 3D, hologram effect. With higher brightness and less impact from ambient light than traditional OLED panels, it’s a game-changer.

#EventGoals: Infusing Social Media Buzz with Interactive Hashtags!

How about making your attendees the stars of the show? Create a catchy event hashtag and display social media content on the screen. Bring up attendees’ videos and images, keeping the energy high and interactions buzzing throughout your event.

Elevate Your View: Trolley Cameras for Capturing Event Awesomeness!

Capture the magic from above! Cameras and GoPros on trolleys overhead your venue are the latest craze. Perfect for marketing and pre-planning, these cameras capture the entire room, giving you a comprehensive view of the entire venue and event!

Event Tech Pro Tip…

Now, here’s a pro tip: while new tech is a blast, make sure you’ve got a solid AV company by your side. Chat with them before you book a venue. They’ll guide you based on your vision and help infuse the right tech to bring that vision to life. Happy event planning! 

To help infuse the best tech into your next event, contact us.
To learn more about Heroic’s newest technology offering, visit this blog.

Heroic Productions Spends a Day at Raise + Arrange 2024

Posted on by McKenna LaFave

Picture this: a chilly January 18, and the Heroic Productions squad descended upon Glasshouse in Minneapolis for the stellar Raise + Arrange 2024 event hosted by Do Good Events. Our CEO, Account Manager, and Marketing maestro joined forces with 80 other event enthusiasts for the afternoon, turning a frosty day into an epic experience.

The theme of this event was “Back to the Future of Events.” The venue transformed into a neon dreamland, with vibrant pinks and purples filling the space. The eye catcher? An LED check in desk courtesy of Full Swing Productions! The festivities kicked off with networking, delectable charcuterie from Chowgirls, and Kombucha sampling thanks to J’s Kombucha. Even Minneapolis local Surley Brewing Co. showed up with some swag and giveaways for attendees.

As the clock struck 1:30 p.m. everyone took their seats at round tables to get cozy with other event wizards. Once our table got acquainted with each other, the conference kicked off. In three hours, this event packed in a treasure trove of knowledge.

Raise + Arrange 2024 with Heroic Productions

Build a Million Dollar Fundraising Event

First up was Fundraising: Building a Million Dollar Event. Two members of The University of Minnesota Foundation, Nick Engbloom and Brittany Minke, took the stage to give us their genius tips for building a million dollar fundraising event. From building strong donor relationships to slightly altering ticket prices, these panelists were filled with a myriad of brilliant ideas!

PR/Marketing for Your Next Event

Next in line was PR/Marketing: Tips and Tricks, which included panelist Ben Theis, CEO of Skol Marketing. The hot topic – trying to bridge the data gap between offline and online marketing. The advice? Continue to mix traditional and digital marketing like a blender. Bring both to the table for conversation. Our pro tip takeaway: create/purchase a separate URL or domain for your event attendees. This way you can directly link web traffic to specific events. Genius, right?

Let Tech Bring You Into The Future

Cue drumroll for The Future of Event Tech, Heroic’s sweet spot! Ed Raeker, the brain behind Starlux, a new tech startup, wowed us with LED archways that can transform your event with illuminated geometric designs. Did we mention the LED check-in desk? Impressive stuff!

The New Age of Mobile Bidding

Then, it was time for mobile bidding, brought to you by the day’s sponsors, OneCause and Auction & Event Solutions. They make bidding and collecting donations a breeze, ensuring your fundraising event is smoother than a well-choreographed dance.

“Fundraise Awesomer” with Patrick Kirby

Donors, Sponsors… and Everything Else! Enter Patrick Kirby, Keynote Speaker, Author, and Founder of Do Good Better Consulting. He hit the stage with contagious energy, reminding us that it’s the little things—like engaging your donors—that truly elevate fundraising events to awesomeness.

The Alignment of Past, Present, and Future

Last but certainly not least, the sensational Heather Boll took us on a journey with Learning from the Past, Living for the Present, Planning for the Future. Heather left us with pearls of wisdom and the courage to conquer the year ahead.

The Raise + Arrange 2024 day wrapped up with a networking happy hour, courtesy of the delightful Brasa Rotisserie. As we indulged in Brasa delights, sipped our drinks, and mingled with fellow event enthusiasts, we left with newfound knowledge and friendships. What a day!

To learn more about what’s new in event tech, visit our blog.

To see what Heroic Productions can do for you, contact us.

Another Heroic Production for Gustavus Adolphus College’s 50th Year of Christmas in Christ Chapel

Posted on by McKenna LaFave

Heroic Productions was back in St. Peter, MN for another year of Gustavus Adolphus College’s Christmas in Christ Chapel. “What is Christmas in Christ Chapel?” you ask. Well, it’s Gustavus’s 50 year-old tradition of bringing the community together to joyously celebrate Christmas. Picture this: a large production with singing, dancing, live music, and the spoken word; all brought to you by the incredible performances of Gustavus Choir, Choir of Christ Chapel, Christ Chapel Ringers, Gustavus Symphony Orchestra, Lucia Singers, and select members of the Gustavus Dance Company.

Christmas in Christ Chapel with Heroic Productions
Christmas in Christ Chapel with Heroic Productions

A Heroic Journey Through Time with Christmas in Christ Chapel

Why Heroic you ask? It all started 14 years ago when Heroic was contracted to help enhance the lighting in Christ Chapel using professional-grade instruments to better illuminate the superstars – the choirs, orchestra, and speakers. Fast forward four years, and Heroic decided to go beyond being a rental contractor. We approached the college with an idea to broadcast the show on the college’s web-streaming services. Gustavus’s response? A resounding “Absolutely!” For the past 10 years, we’ve been an integral part of this magical celebration.

Then came 2020 – the year of the unexpected plot twist. Gustavus decided if the community couldn’t be together in person, they still wanted to spread the Christmas cheer. While other colleges either canceled or used previously recorded versions of similar shows, Gustavus knew they still wanted to showcase the production. Heroic was able to come up with a safe set and recorded all the musical magic in October and edited the show together for a magical broadcast to showcase in mid-December. “It was an incredible undertaking and one of the proudest of my career,” Heroic CEO, Jon Young beams. 

Christmas in Christ Chapel with Heroic Productions
Christmas in Christ Chapel with Heroic Productions

Christmas in Christ Chapel Today

Today, Christmas in Christ Chapel holds a special place as one of Gustavus’s “signature events.” Heroic is honored to be Santa’s little helper behind this prestigious production. Our roots in music and entertainment make this event close to our hearts.

Christmas in Christ Chapel is not a “made for TV” show. It’s a live worship service, a dynamic experience that we strive to deliver to both in-person and virtual viewers. With 1,000 people seated in the audience and 10,000 viewing from home, Heroic is in charge of finding that perfect balance. 

The building is also not designed for our work – it’s a chapel! Working with stringent engineering specs and adding more power to the building has turned us into efficiency experts. We get more efficient every year! Our team of nine camera operators, four audio technicians, two lighting designers, a director, an assistant director, a page turner, video engineers, an executive producer, a technical director, and 20 stagehands expertly get the job done every time!

So, as we close out another year of spreading holiday joy, we invite you to join us next year, whether in person or from the comfort of your cozy couch. Christmas in Christ Chapel is a celebration like no other, and with Heroic Productions at the helm, you’re in for a treat.

To see the work that goes into this production, visit our website.

Ready to elevate your next event? Let’s start a conversation about how Heroic can bring your vision to life, contact us.

Heroic Productions Delivers Audiovisual to Gustavus Adolphus College’s Nobel Conference

Posted on by McKenna LaFave

On Tuesday, October 3, 2023, Heroic Productions had the sheer joy of bringing Gustavus Adolphus College’s annual Nobel Conference to life! Since 1965, the Nobel Conference has been a captivating platform, gathering leading researchers and thinkers at Gustavus to delve into groundbreaking, transformative, and urgent scientific matters, as well as the ethical questions that invariably accompany them. Over the years, many Nobel Laureates have been guest lecturers. Heroic has had the privilege of being the creative audiovisual force behind this conference for the past decade!

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

This year’s theme? “Insects: Little Body, Big Impact.” Our team was buzzing with anticipation as we embraced the responsibility of orchestrating the audiovisual experience, ensuring the magic unfolded right before your very eyes.

An Audiovisual Transformation

The metamorphosis occurs annually at Gustavus’s hockey arena, Lund Arena. With a fresh theme each year, our mission is to transform this space from an arena into a dynamic conference center. What makes it all the more thrilling is that this event is hybrid. This means we must craft an engaging atmosphere for both those in the room and those tuning in from the comfort of their homes via the livestream. And did we mention that this event spans two full 8 hour days?

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Setting the Stage

Our incredible audiovisual crew waved their magic wands and turned an ordinary room into a captivating experience for both our in-person and online audience. We kicked things off by setting up not one, not two, but four gigantic projection screens that brought content and live footage to life. Behind the speakers and panelists, we utilized five LED towers for background. This created the perfect stage for them to shine. To make sure every angle was covered for our livestream audience, our crew decided on four cameras, ensuring that no moment was missed!

Our lighting guru, Bex, bathed the walls in exquisite shades of green and blue, mirroring the signature colors of the conference’s featured insect, the scarab beetle. Three hundred feet of Truss was installed to handle the lighting and video. 

Now, let’s talk sound. Our audio maestros were in their element, ensuring that live music, speakers, and panelists seamlessly took center stage all day long. Coordinating this auditory extravaganza was no small feat. However, they nailed it, making sure that everyone’s voice was heard exactly when it needed to be.

The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual
The Nobel Conference at Gustavus Adolphus College using Heroic Audiovisual

Lights! Camera! Action!

The event unfolded flawlessly. The presenters were exceptional, and the music was nothing short of divine. Gustavus even featured a new jazz work with dancers to lead the opening academic procession! We’re already counting down the days until the next Nobel Conference next year.

To learn more about our work, visit our website.

To see how we can help you transform your next event, contact us.

What’s New in Event Technology? Innovations Piquing Our Interest

Posted on by McKenna LaFave

How can you bring the excitement to your next event using technology? Discover the latest cutting-edge innovations that can set your event apart from the rest.

Event Technology Reimagining Corporate Experiences

1. Augmented Reality (AR)

Augmented reality is the rising star of event technology. It adds an interactive layer to your event, engaging attendees like never before. With their smartphones, attendees can seamlessly interact with trade show booths, branded content, and more. Whether it’s through immersive games or educational resources, AR enhances your event content and keeps attendees engaged.

Image of an augmented reality game on a smartphone.

2. Holographic Video

Holographic video is the pinnacle of event tech sophistication. Imagine showcasing your logo and products, or even bringing in a speaker from anywhere in the world in real time. Holographic video allows you to pre-record content or beam in a live presenter, creating a wow factor that will leave your audience in awe.

Image of a hologram machine with a Lion in it.

3. LED Walls

While LED walls themselves aren’t entirely new, their versatility and reinvention are making waves in the event world. Curved LED walls offer a more immersive experience with superior quality compared to traditional flat LED screens. But that’s not all! Removing LED panels from walls and creatively shaping them can breathe new life into your event. Customize LED walls to different shapes, sizes, and designs to make content more engaging and exciting.

4. Taking LED Beyond the Walls

To truly mesmerize your attendees, think outside the box (or walls). Consider wrapping an entire room in LED, creating a hypnotic and immersive atmosphere. Place LED panels on the floor to craft an LED runway or “red carpet” experience. For an up-close and personal touch, invest in LED fans to showcase content in a unique way. Mesh LED, a relatively new form of LED technology, allows you to overlay pipe and drape or create stunning see-through designs that will leave your audience in awe.

Transform Your Productions With Event Technology

The world of event technology is evolving rapidly, and these innovations are just the tip of the iceberg. To stand out in today’s competitive event landscape, embrace these cutting-edge technologies, and be prepared to push the boundaries of creativity. Your next event could be the talk of the town with the right tech in your arsenal!

Remember, the key is to enhance the attendee experience and create memorable moments that will keep them coming back for more. So, don’t hesitate to explore these new event tech horizons and elevate your events to a whole new level of excitement and engagement!

Ready to elevate your event with event technology? Reach out to Kitty Hart, Heroic’s expert in event tech innovation, and make your next event unforgettable!

To stay in the know about our latest tech-infused events, subscribe to our newsletter.

Super U Podcast: Embracing Fearlessness and Client Connection With Kitty Hart

Posted on by McKenna LaFave

In this episode of Super U Podcast, Erik Qualman, also known as “Equalman,” sits down for an enlightening conversation with Heroic Productions’ VP of Client Brand Experience, Kitty Hart. Together, they dive deep into the world of sales processes and how technology is shaping the landscape of client connection.

Super U podcast cover art

The Changing Face of Buying and Client Connection

Kitty begins by shedding light on how the art of buying has transformed since the early ’90s. Gone are the days of mass marketing; today’s consumers crave a more personalized experience. Technology has played a pivotal role in this shift. People now prefer to arm themselves with knowledge before engaging with a salesperson. Kitty emphasizes, “If you have not infused technology into your sales process, you are going to have friction, you are going to have a really hard time reaching and connecting with people.”

LinkedIn: More than a Networking Platform

Kitty stresses the significance of LinkedIn as a powerful business tool designed to foster warm client connections. It’s not just a job-hunting platform; it’s a goldmine of information and networking opportunities. Kitty’s pro tip? Personalize your LinkedIn page with something that sets you apart.

The Game Changer: Hubspot CRM

Erik asks Kitty about the biggest CRM benefit of using Hubspot. Kitty points to Hubspot’s sequences and tasks, which have revolutionized her CRM experience. These tools empower sales teams to stay engaged with potential clients while automating manual tasks, making life easier and more efficient.

The Thrill of the Corporate Event Stage

One of Kitty’s favorite aspects of her role is the sheer diversity it offers. Heroic Productions specializes in corporate events that are nothing short of full-scale productions. The creative and theatrical elements of these events ignite her passion. Questions like, “What should the staging look like?”, “Who should grace the stage?”, and “How do we make them look and sound their best?” are all part of her daily excitement. Above all, Kitty underscores the importance of leaving attendees motivated, energized, and deeply connected to the companies they work for.

Matching Speakers and Entertainment to the Brand

Erik delves into the process of selecting speakers and entertainers for events, and Kitty shares a humorous anecdote about Harley Davidson’s infamous Milwaukee rally with a surprise guest – Elton John. As it turned out, he wasn’t quite the right fit for the motorcycle crowd. This highlights the critical importance of aligning speakers and entertainment with your brand.

Cutting-Edge Technology: Proto EPIC Hologram

Kitty also introduces us to exciting new event technology that can be utilized for speakers and entertainment, including the Proto EPIC Hologram machine. With this innovation, you can “beam” speakers or entertainers in live or pre-record their performances for your event, taking audience engagement to a whole new level.

A Parting Thought: Trust the Journey

Kitty leaves us with a powerful piece of advice: “Trust the journey that is in front of you.” Ever since an inspiring encounter with Martha Stewart, Kitty has been inspired to embrace fearlessness. Martha told her, “With preparation, there’s nothing to fear in personal life or business.”

So, dear readers, take a page from Kitty’s book and trust your journey. Embrace technology, personalize your network and client connections, and align with your brand. Who knows what incredible adventures and connections lie ahead when you do?

To learn more about Kitty Hart, visit our website. To learn more about what Heroic can do for you, contact us.

Heroic Productions: New Home of the Proto EPIC Hologram Machine

Posted on by McKenna LaFave

On June 22, 2023, Heroic Productions hosted its first ever Event Planner Happy Hour! This intimate event, intended specifically for event professionals, in STUDIO15 with help from our decor partner Festivities, was planned to showcase the latest and greatest in event technology. As attendees sipped on libations and snacked on crudité, the Heroic team went to work showcasing what was sure to blow their minds!

Introducing the Proto Hologram Machine!

While virtual events, LED, and wearable technology were, of course, all topics of discussion amongst ongoing and up-and-coming trends, Heroic had something new and exciting to unveil: Proto EPIC Hologram! One of the only Proto hologram machines in the area, Heroic is proud to offer a home base for this very cool technology. When it’s not out “on the road” in use for our clients, it lives at STUDIO15 and is available for demos and ideation. 

This 54”x87.5”x28.5” box is used for professional hologram “beaming” with high fidelity speakers, 4K video, and a touchscreen. Beam a 3D version of your logo, a product, or yourself from Proto to impress your event attendees. Whether your content is premade or live, using this technology makes it simple for you to capture whoever you choose to turn into a hologram for your next event!

Now, back to the June happy hour. Guests were jazzed to try the Proto hologram machine for themselves and jumped at the chance to see themselves as holograms! The room buzzed and ideas flowed freely as the discussion surrounded the endless possibilities of what this technology could provide in the events industry. From meet and greets with celebrities, to trade show activations, to keynotes delivered by renowned speakers – Proto invites a sensational and cost-effective way to interact with event guests with a WOW factor. 

photo using the Proto hologram machine
photo using the Proto hologram machine

Bring the Magic of the Proto to Your Next Event

To discuss ways in which you can incorporate this cutting-edge hologram machine into your next event, contact Kitty Hart.

To keep up with Proto, follow Transcend Media on LinkedIn and stay connected!

Don’t Cancel That Meeting. Consider Live Streaming!

Posted on by andrew

The meetings and events industry has been shaken by the realities and uncertainties of the recent coronavirus (COVID-19) outbreak. Companies have started to second-guess their meeting plans, or are canceling them altogether, especially when travel is involved. Hindsight will be 20/20 as to whether or not these steps are overreaction or prudent. But, at the very least, they are certainly well-intended. And though that intention for your audience is there, the delivery of your event’s message has now been compromised. So, short of canceling altogether, what can your organization do to share its message, in a safe and timely manner?

Continue reading “Don’t Cancel That Meeting. Consider Live Streaming!”

Conference and Event Lighting: Considerations, Color Schemes & Tips

Posted on by andrew

Point fixture, flip switch, ta-da—Lighting. Hang on, there’s a bit more to the art and science of lights and lighting gear, techniques and design. Let’s begin with some options and definitions:

Key & Fill Lighting — Illuminate the front, from two slightly different directions.

Side Lighting — Add more definition in an unusual way. Strong side light from a single direction can produce dramatic shadows on the floor or walls.

Backlighting — Separates people and things from the background – eliminate it and things recede. Picture your host emerging from a darkened rear stage, stepping into the front lights and picking up her backlight as she steps forward. She literally comes to life.

Continue reading “Conference and Event Lighting: Considerations, Color Schemes & Tips”

No Filter Needed: How to Add an Instagram Museum to Your Event

Posted on by andrew

Creating an engaging experience that attendees can share on social media platforms is crucial to the success of your event and future attendance. And what better way to invite your attendees to engage with the event than by installing an Instagram museum, where they can snap selfies and post to social media!

Continue reading “No Filter Needed: How to Add an Instagram Museum to Your Event”

How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement

Posted on by andrew

Here in Minnesota, where choral music traditions are mythic, we are blessed with an abundance of Christmas concert performances. And one of those cherished traditions is Christmas in Christ Chapel at Gustavus Adolphus College.

When you talk to people about Christmas in Christ Chapel, the word you hear most often is joy. Happily, there is a long-standing connection between the Heroic Productions team and Christmas in Christ Chapel, or C in CC as it is known locally. In a way, you might even say Heroic has been there from the start. Continue reading “How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement”

The Latest Technology Trends Going Into 2020

Posted on by andrew

AdobeStock_232185673-1-1Technology is everywhere in our lives, often when we don’t even realize it. We see and feel the effects, or the direct benefits, without considering their source. You certainly cannot produce an event without lights, sound, and video technology! And there are ever-new technology options that make planning your event easier and put spectacular experiences right into the hands of your attendees.

Here are some tech trends already popular with event planners and some you’ll want to consider putting into play as we head into 2020.

Continue reading “The Latest Technology Trends Going Into 2020”

Theatre Lighting Techniques for Dramatic Stage Lighting At Your Event

Posted on by andrew

Camera! Action! Wait, where are the lights? We often take lighting for granted, but as an event planner, the more you know about the creative side of lighting, the more you can engage your audiences and impress them with memorable experiences.

The best way to add drama with lighting is to take a tip from the theatre. Stage lighting pros are experts at using light to evoke emotions and create a dramatic (or romantic, or we-mean-business) mood. The same goes for big music events because nothing uses more lighting to make an impact than a rock concert!

Here are some stage lighting tips and tricks we regularly use: Continue reading “Theatre Lighting Techniques for Dramatic Stage Lighting At Your Event”

Outside the Box: Creative Ways to Use LED Signage at Your Next Event

Posted on by andrew

led signage

No matter the size or purpose of your gathering, LED signage can vastly enhance your content as well as the features of your venue. For example, you can welcome attendees at the entrance with an LED scenic that creates an atmosphere or LED signage that displays the agenda or map of the venue or promotes the keynote speaker.

Continue reading “Outside the Box: Creative Ways to Use LED Signage at Your Next Event”

Heroic Production’s Super Bowl Live Earns Star Award for Best Technical Production

Posted on by andrew

heroic productions earns star awardJust over a year after providing technical support for Super Bowl LIVE in Minneapolis, we were honored to accept the Star Award for Best Technical Production from the International Live Events Association — Minneapolis-St. Paul Chapter for the big event.

“Anyone who owns their own business knows you only receive these awards if the entire team contributes. Team Heroic is unbelievably good and made this award possible. I accept it on their behalf” – Jon Young

Don’t know what the Minnesota Star Awards are? Here’s a little information about the award and a recap of our experience at Super Bowl LIVE. Continue reading “Heroic Production’s Super Bowl Live Earns Star Award for Best Technical Production”

How Syncing Projection Mapping to Music can Enhance Your Event

Posted on by andrew

Projection mapping is a great way for entertainers or speakers to engage with their audience. But have you thought of combining sight and sound by syncing projection mapping to music? We can do that. Talk about creating a cohesive and eye-catching AV element!  Your event is sure to be the talk of the town.

Continue reading “How Syncing Projection Mapping to Music can Enhance Your Event”

Event Personalization: How Technology is the Key to a Memorable Event

Posted on by andrew

Event PersonalizationNowadays, providing a customized experience is a common goal for retailers, entertainers, and event planners. The more personalized an event feels to your attendees, the bigger impact it has. It will be more engaging, more memorable, and more shareable. To make that happen, you’ll need one essential tool — technology — because it takes tech-driven data to customize.

Technology comes in many forms, so there are many ways you can use tech tools to enable event personalization.

Continue reading “Event Personalization: How Technology is the Key to a Memorable Event”

Best Event Management Software for 2019

Posted on by andrew

Event-ManagementProducing a large event is a lot of work. Heck, even a smallish event can have a lot of moving parts, and they all have to come together just-so. Why not make your job a little easier by investing in quality event management software? Technology can help you save time, avoid overlooking important details, watch your budget, and give your attendees the best possible experience. All with less worry and stress.

Here are some of the best software options to try in 2019, along with some tips to pick the best one for you.

Continue reading “Best Event Management Software for 2019”

Virtual Attendance: How to Engage With Your Online Guests at an Event

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virtual eventsFor every event, there is a maximum capacity, but that doesn’t mean you can’t have virtual attendees. More and more events are providing ways to participate from anywhere. But how can you engage with your online guests and make them feel part of the crowd, rather than an outsider looking in?

It takes some extra planning and the right equipment, but it can be well worth the effort. (And, PS, you can also earn more revenue to help cover the costs.) So, let’s take a closer look.

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How to Use Interactive Touchscreens to Enhance Your Event

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Interactive Touchscreens

Interactive touchscreens are gaining traction in the event world, and for good reason. They are versatile, functional, and just plain fun. You can use them to enhance your event and inspire audience engagement, to provide a more sensory, immersive experience. How? That depends on the type and size of your event.

Here are some examples of ways to use interactive touchscreens at your next event.

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Front vs. Rear Projection: Which is Best for My Event?

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Video is key for any event whether you’re enticing attendees with an introduction video or live streaming to remote locations. But if you plan to use video at your next event, you must decide whether to use front or rear projection.

Simply put, front projection reflects light off of a screen whereas rear projection diffuses light through the screen. They cost about the same and take similar time and effort to load in and load out. So, what makes one better for an event than another? Here are several factors to consider.

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How to Format an Event Video for a Large LED Screen

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Video has become a common feature in many successful and engaging events, and most of these videos are displayed on an LED screen. But, if your formatting is off, your display may fail to fill the screen, or it will look squished, stretched, or worse. No one wants that! To ensure your event video has maximum impact, here are some tips on formatting for a large LED screen.

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11 Memorable Event Entrance Ideas with a Wow-Factor

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We all know how important first impressions are. Your event entrance is your guests’ first impression of what’s to come. It sets the tone, so you want it to engage, excite, and fill them with anticipation. You want to wow ’em.

You can do that in big and small ways, limited only by your imagination and budget. The secret is to make it a multi-sensory experience to trigger maximum engagement. Here are some of our favorite ideas to get your creative juices flowing:

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10 Best Ways to Use a Large LED Screen for Your Event

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LED screens are a great way to liven up your event. Sure, you could use projectors and screens, but the advantages are that screens created from LED panels are brighter (think daylight and outside use) and easier to see in rooms with ambient light issues. They can be assembled at almost any size and screen ratio, and don’t require the extra space and positioning concerns of a projector.

You can use them as a backdrop for your stage, to display social media posts with your event’s hashtag, or live stream the main presenters from a different location. But that’s just the beginning. Indoors or out, LED screens can transform your next big event in other unexpected and memorable ways.

10 Ways to Use LED Screens at Your Next Event

  1. Giant LED screens can display wall-size murals that transport attendees to an entirely different environment. They can also display sponsor logos, your event’s branded visuals, or the message of the day.
  2. You can display virtually anything on an LED screen, so let your imagination take over here. (But keep it relevant, so every little detail reinforces your event’s branding.) Think: dimensional effects, live conferencing from multiple locations, or action situated in front of a chroma-key screen.
  3. Some events such as music concerts and sports events require huge venues that accommodate very large audiences. Crowds build excitement, but it’s virtually impossible for most people to actually see the action on the field or the performers on-stage. Unless you use LED screens. Live-streaming your event onto strategically placed screens ensures no one misses a beat. Or a play.
  4. Overly popular speaker at your upcoming conference? No bigger room available? No problem, just live-stream the presentation onto one or more LED screens in another space, and no one will miss out.
  5. LED screens can keep arriving attendees entertained (or informed) before the official action gets underway. And if there’s an unexpected delay, the audience won’t get restive. They may not even notice. Use video that promotes speakers or performers, hits on the latest trends in your industry, or offers sightseeing tips for the city where your venue is located.
  6. Use an LED screen to display a continuous montage of stills or video clips from your year as a corporation. The same idea applies to political or cause-related events.
  7. People love to see themselves on camera, so project audience “sweeps” onto the big screen. Sporting events do this all the time, but you can do the same thing using a hand-held camera at your festival or conference.
  8. Even better, instead of just showing a sea of faces, get them talking. Before your event, do some on-camera interviews with attendees — what do they expect, why are they there, etc. — then show those clips during the event. Conduct “man on the street” live interviews in the hallways during your conference (or around the grounds at your festival) — what did they think of that last talk or performer, what’s their favorite part so far?
  9. Aside from projecting sponsor logos, LED screens are ideal for displaying ads or even full-length commercials or other branded material. Your audience will learn more about your event’s key funders, and your sponsors will love, love, love the greater exposure. Where can they re-up for next year?
  10. Use LED screens to deliver messages to conference attendees — scheduling reminders, updates, etc. Or set up one or more screens to serve as social media hubs. Encourage attendees to post comments and visuals using your event’s hashtag, then display those postings for all to see.

As an event organizer, you want to wow attendees, whether you’re producing a one-off concert, an annual conference, or special festival. LED screens are so versatile, they can give your guests a more engaging, immersive experience and leave them wanting more.

How to Avoid Audio Feedback and Other Sound Issues at Your Event

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Nothing is worse than starting your event off with a bunch of ear-piercing shrieks coming from your speakers. Or no audio at all. Although sound glitches are common, they don’t have to be. Audio feedback and numerous other annoying problems can easily be avoided or quickly fixed.

Whether you’re working with a professional AV team or not, it behooves you as an event planner to know basic preventive measures. Here are some tips, straight from the pros, to help you treat your audience to crisp, clear sound instead of a cacophony of weird, unpleasant noises.

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Projection Mapping: How to Add Dimensional Variance to Your Event

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Projection MappingIf you’re looking for a new way to amaze and impress attendees and indelibly brand your next event, projection mapping might just be the ideal solution. Instead of projecting a simple image to a screen, wall or building, you could use projection mapping to create an entire 3D “atmosphere” or make static objects appear to be moving. (If you’ve never seen examples of projection mapping, you’re in for a treat! Here are links to a large-scale mapping project, and a fun, smaller project.)

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There’s an App for That: 7 Ways Conference Apps Can Enhance Your Event

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Stock Image for 9/4 Blog (Event Apps)Nowadays, there’s an app for just about everything — even your large-scale events. Whether it’s Pathable for conferences, Attendify for networking events, DoubleDutch for consumer events, CrowdCompass for engaging event participants, or FestApp by Aloompa for festivals, conference apps can help attendees fully experience your event with the help of their phone or tablet. But how? And which app should you choose for your event?

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Event Design: How Branded Visuals Can Take Your Event to the Next Level

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branded visualsCreating an event that stands out from anything your guests attended before is top of mind for any quality event planner. While there are many facets to event design, visuals may be the most important. But not just any visuals.

Visuals create instant impact — that all-important first impression. Branded visuals take your event to the next level — reminding attendees who is responsible for this magnificent event! And they do so in an engaging way.

Here are some types and examples of branded visuals and which ones work best for your event.

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Audio Considerations for Your Next Event [VIDEO]

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When putting together an event, audio may be one of the last things you consider. You just plug in a mic and go, right? Wrong! Audio requires careful attention to detail and forethought like so many other aspects of event planning. Let us walk you through just a few of the basics of audio.

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Digital Projectors, LCD Screens, or LED Panels: Which is Right for my Event?

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Heroic Productions_Digital Projectors LED Panels LCD Screens

Whether you’re organizing a rock concert, a conference, or a family fun run, digital displays can help you create the right atmosphere and relay important information during large-scale events. But with a wide variety of display options available such as:

  • digital projectors
  • LED panels
  • LCD screens

You want to make sure you’re choosing the right technology for your needs.

The display best suited for your event typically comes down to lighting, audience size, and the other staging elements available. Use this blog to choose the digital display that will make the most significant impact at your next event.

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How to Host Hybrid or Virtual Events for Multi-City Involvement

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Heroic Productions_Hybrid or Virtual EventThanks to evolving technology, you can host an event that attracts audience members who aren’t even on-site. Virtual events and hybrids that serve both in-person and remote attendees are a hot commodity these days, and growing fast in popularity. Why not? Everybody’s a winner if you do it right.

Hybrid and virtual events allow you and your sponsors to deliver your messages to more people, on a local, national or even global level.

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6 Must-Know Tips About Live Streaming Events

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Heroic Productions_Live Streaming TipsToday, you can live stream just about anything — from a fundraiser, birthday party, or vacation to a cooking lesson, wedding proposal, or corporate event. It’s an excellent way for those who cannot attend in person to enjoy the experience in real-time. For companies hosting corporate events and concerts, it’s a great marketing tool, as well. That is if you do it right. And do it well.

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10 Ways Interactive Technology Can Bring Your Event to Life

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Heroic Productions_Interactive Technology to Bring Your Event to LifeWhy do we bother to attend live music concerts when we could stay home and listen to a CD? Because we want multi-sensory engagement. We want to be a part of the crowd. Interactive technology can help foster this. It makes things more interesting, more fun, and more convenient. It can do all that and more for your next event, bringing it to life instead of delivering the same-old-same-old.

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