Bad, worse and full-out tragedy. For event planners, “disaster” can range from your speaker being unprepared, to a microphone malfunction, to the Fyre Festival. No one wants to think that something truly disastrous will happen during their event, but the truth is that things do happen. And if you aren’t prepared, the outcome will likely be worse – perhaps catastrophically worse. Planning for the worst usually means you’re better equipped to deal with it if disaster really does strike.
Augsburg University (Minneapolis, Minnesota) hosted their annual Scholarship Weekend with a kickoff event featuring a keynote conversation with Steve Wozniak. Heroic was there to transform their large gymnasium into a visually interesting and easy-to-see-and-hear venue for a full house of attendees. We used a wall of gray drape (gray takes lighting much better than black), plenty of lights, large iMag screens and a couple of well-placed Meyer Sound line-array speaker systems. Take a look at the video!
Camera! Action! Wait, where are the lights? We often take lighting for granted, but as an event planner, the more you know about the creative side of lighting, the more you can engage your audiences and impress them with memorable experiences.
The best way to add drama with lighting is to take a tip from the theatre. Stage lighting pros are experts at using light to evoke emotions and create a dramatic (or romantic, or we-mean-business) mood. The same goes for big music events because nothing uses more lighting to make an impact than a rock concert!
Here are some stage lighting tips and tricks we regularly use: Continue reading “Theatre Lighting Techniques for Dramatic Stage Lighting At Your Event”
Storytelling. It’s not just for bedtime anymore. Now it’s all grown up and ready to wow guests at your next event. Telling stories can be a compelling way to massively boost your event’s impact and make it more memorable because it has multi-sensory appeal. Storytelling is the all-inclusive technique to deliver that extra wow factor! Continue reading “Want Massive Impact at Your Event? Try Storytelling.”