AI: Event Marketing’s New Superhero

If you’ve been keeping your finger on the pulse of the marketing world, you’re likely well aware of the seismic shifts AI is causing in the B2B landscape. But let’s zoom in on one exciting area: the events industry. Brace yourselves, because generative AI is here to shake things up in ways we’ve only dreamed of before!

How exactly does this nifty tool come to the rescue, and what magic does it hold for the future of events? Let’s begin by uncovering the gaps in event marketing, shall we?

According to a report done by Forrester, our fellow B2B marketers have been grappling with some age-old event planning woes. The report shows 63% of event marketers underutilize the event content they create, 55% are not maximizing the value of data they capture at their events, and 53% are struggling to give attendees that special, personalized touch. And guess what? That’s just the tip of the iceberg! We’re talking about challenges like targeting the right audience, flexing those cutting-edge content creation muscles, and nailing the post-event follow-up dance.

Pre-Event AI Superpowers

With all these challenges, how can AI help? In the pre-event stage, AI improves efficiency and productivity. AI can help improve audience definition and targeting, so you are getting the right people to the right event. It can help enhance content creation, making content better and more engageable. It can also help simplify event management by optimizing event budgets, automating routine tasks, and assigning those tasks and timelines appropriately. Plus, AI is streamlining the RFP process with bots! Allow them to take down your event information and watch them fill in forms for you. 

AI: Event Marketing's New Superhero

At Event AI Awesomeness

AI is all about serving up personalized and inclusive experiences on a silver platter. Think highly personalized attendee journeys and a big warm hug of inclusivity for everyone involved. But wait! Personalization doesn’t only come from the event experience itself. Pre and post event AI can sprinkle its own personalization magic all along the way.

Post Event AI Brilliance

Once the confetti settles, post-event AI steps up, helping you squeeze every last drop of ROI from your event with savvy analysis and content repurposing. For AI, it’s all about maximizing the value of event content, personalizing attendee follow-up, and improving event data analysis. Leveraging AI encompasses various metrics such as pricing strategies, estimating attendee numbers, website visits, sign-ups, social media engagement, post-event surveys, and social media reviews to gauge satisfaction. This comprehensive analysis not only aids in benchmarking events against each other but also signifies the democratization of data analysis facilitated by AI.

Overcoming Adaptation Hurdles

The biggest challenge? Wrangling the beast of implementation and navigating the murky waters of change in corporate settings. Another common hurdle faced is finding legitimacy and authenticity with the resource. Generated content may not always stand out from competitors and isn’t unique to the brand. Good, thorough prompts are a must when using the tool. And oh, let’s not forget about those pesky ethical and legal issues. But fear not, with the right focus on security, risk mitigation through governance, using the tool as team upskilling, and partnering internally with all teams, you’ll be surfing the AI wave like a pro in no time!

How Should Marketers Dive In?

In the same survey taken by Forrester, less than half of B2B event marketers claimed to have a grasp on AI, and only a cool 28% were investing in AI training. And for the marketers using AI, over 70% said they are not revealing how they are using AI for events. But hey, the good news? Event AI usage is on the up and up, with 2024 shaping up to be a major milestone in the events industry’s AI journey.

Use Cases: What’s Hot?

The top current 3 use cases seem to be:

1.    AI powered captioning/translation/interpretation.

2.    Chatbots/IVAs delivering pre, at and post-event support

3.    Automated distribution of secondary event assets

The top 3 planned use cases in the coming year:

1.    Data driven and automated post-event attendee follow-up

2.    Automated production of secondary event assets

3.    Personalized attendee recommendations

In a nutshell, AI isn’t here to replace marketers—it’s here to amplify our superpowers! Good creative continues to come from humans. It is all about writing GOOD prompts and importing GOOD data into this scary, new tool.So hey, if you’re not already riding the AI train, what are you waiting for? All aboard!

To learn more about the future of events, visit our website.

To see how Heroic can help spice up your next event, contact us.

Marketing Events in 2024

Welcome to the dynamic world of marketing in 2024! In this ever-evolving landscape, launching a new event or navigating the impact of AI on your job requires a strategic approach. Buckle up as we dive into the exciting realm of marketing trends, effective strategies, and the game-changing role of AI.

Marketing a Brand New Event

The Devil is in the Details

Embarking on the journey of marketing a brand-new event? Unleash the power of uniqueness! Begin with attention-grabbing information that leaves your audience curious and hungry for more. Save the logistical nitty-gritty for later and focus on what makes your event unmissable.

Google is Your Superhero

Structured data through coding or using a service like Eventbrite will help land your events high on Google. That way when people simply search for current events in your area, your event will be listed at the top. Rise above the noise and give your event an opportunity to shine!

Tap into Your Network

Networking at other events to build relationships and invoke interest in your own event is a simple and easy “boots on the ground” way to get your message out. Also, don’t forget your existing network of friends, family, and coworkers—let them amplify your event’s reach.

Pro Tip: Create a checklist for event promotion across platforms to leave no stone unturned. If you see an event somewhere, write where you saw it and use it in your own marketing strategy!

How do I track the results of my event?

Face-to-Face Tracking

Engage directly with your audience at the event. Ask them, “How’d you hear about this event today?” One-on-one interactions are golden for gaining valuable insights.

Digital Tracking: Tell Tale Signs

Monitor the metrics on event day. Did your website traffic surge? Were calls and email inquiries off the charts? Leverage hashtags and QR codes to make online tracking a breeze. Set up these mechanisms well in advance for a seamless tracking experience.

Survey Says

We all love a good survey! Don’t we? Surveys are a great way to gather after event data, but they tend to not garner a ton of response. Consider offering a giveaway with your survey to get more hits.

Pro Tip: Purchase a new domain or create a new URL exclusively for event attendees. This will give you complete accuracy when determining which hits came directly from your event. 

Have No Fear, AI is Here

AI is a game-changer with untapped potential. Explore its prowess, especially for small budgets—let it assist in writing, editing, and organizing data. Embrace AI for brainstorming; throw ideas into the mix and witness the innovation. As we navigate the generational shift in the workforce, AI bridges the gap, alleviating shortages and enhancing efficiency.

New Trends in Marketing

Continuing to bridge the gap between offline and online marketing remains of the utmost importance. Crafting a strategy that seamlessly integrates both realms is key. Traditional and digital marketing should always both be a part of the conversation. Prioritize quality over quantity in your content, and opt for soft calls to action for maximum impact. Lead time is your ally—plan projects with a buffer that can adapt to change. And always remember, gratitude goes a long way in building lasting connections.

In the ever-evolving world of marketing, staying ahead means embracing innovation and adapting to trends. Whether you’re orchestrating an event, navigating AI’s impact, or exploring the latest marketing trends, the key is to stay agile, creative, and open to possibilities. Here’s to your marketing success in 2024 and beyond!

To see what’s new in event technology, visit our blog.
To see how Heroic Productions can help make your brand’s story shine, contact us.

Heroic Productions Spends a Day at Raise + Arrange 2024

Picture this: a chilly January 18, and the Heroic Productions squad descended upon Glasshouse in Minneapolis for the stellar Raise + Arrange 2024 event hosted by Do Good Events. Our CEO, Account Manager, and Marketing maestro joined forces with 80 other event enthusiasts for the afternoon, turning a frosty day into an epic experience.

The theme of this event was “Back to the Future of Events.” The venue transformed into a neon dreamland, with vibrant pinks and purples filling the space. The eye catcher? An LED check in desk courtesy of Full Swing Productions! The festivities kicked off with networking, delectable charcuterie from Chowgirls, and Kombucha sampling thanks to J’s Kombucha. Even Minneapolis local Surley Brewing Co. showed up with some swag and giveaways for attendees.

As the clock struck 1:30 p.m. everyone took their seats at round tables to get cozy with other event wizards. Once our table got acquainted with each other, the conference kicked off. In three hours, this event packed in a treasure trove of knowledge.

Raise + Arrange 2024 with Heroic Productions

Build a Million Dollar Fundraising Event

First up was Fundraising: Building a Million Dollar Event. Two members of The University of Minnesota Foundation, Nick Engbloom and Brittany Minke, took the stage to give us their genius tips for building a million dollar fundraising event. From building strong donor relationships to slightly altering ticket prices, these panelists were filled with a myriad of brilliant ideas!

PR/Marketing for Your Next Event

Next in line was PR/Marketing: Tips and Tricks, which included panelist Ben Theis, CEO of Skol Marketing. The hot topic – trying to bridge the data gap between offline and online marketing. The advice? Continue to mix traditional and digital marketing like a blender. Bring both to the table for conversation. Our pro tip takeaway: create/purchase a separate URL or domain for your event attendees. This way you can directly link web traffic to specific events. Genius, right?

Let Tech Bring You Into The Future

Cue drumroll for The Future of Event Tech, Heroic’s sweet spot! Ed Raeker, the brain behind Starlux, a new tech startup, wowed us with LED archways that can transform your event with illuminated geometric designs. Did we mention the LED check-in desk? Impressive stuff!

The New Age of Mobile Bidding

Then, it was time for mobile bidding, brought to you by the day’s sponsors, OneCause and Auction & Event Solutions. They make bidding and collecting donations a breeze, ensuring your fundraising event is smoother than a well-choreographed dance.

“Fundraise Awesomer” with Patrick Kirby

Donors, Sponsors… and Everything Else! Enter Patrick Kirby, Keynote Speaker, Author, and Founder of Do Good Better Consulting. He hit the stage with contagious energy, reminding us that it’s the little things—like engaging your donors—that truly elevate fundraising events to awesomeness.

The Alignment of Past, Present, and Future

Last but certainly not least, the sensational Heather Boll took us on a journey with Learning from the Past, Living for the Present, Planning for the Future. Heather left us with pearls of wisdom and the courage to conquer the year ahead.

The Raise + Arrange 2024 day wrapped up with a networking happy hour, courtesy of the delightful Brasa Rotisserie. As we indulged in Brasa delights, sipped our drinks, and mingled with fellow event enthusiasts, we left with newfound knowledge and friendships. What a day!

To learn more about what’s new in event tech, visit our blog.

To see what Heroic Productions can do for you, contact us.

A Heroic Impact at Mall of America’s Nickelodeon Universe

This past Sunday, December 3, 2023, was a day to remember as Be the Change shut down Mall of America’s Nickelodeon Universe theme park from 8 a.m. to 12 p.m. The goal? Simple – spread joy and make a positive impact in our community.

Imagine this: an entire Winter Wonderland extravaganza exclusively for underserved kids and their families. Eight hundred students from Bethune Arts Elementary, Nellie Stone Johnson Community School, and Hall STEM Academy were invited along with 800 of their friends and 800 of their parents to spend a day of fun at the iconic theme park. Yep, you read that right – the more, the merrier!

The day was filled with loads of thrills! And no, we’re not just talking about unlimited ride wristbands (although those were pretty awesome too). The event also hosted local DJs, face painting, photo booths, and a free holiday store stocked with gifts for the kiddos! Santa even paid a surprise visit from the North Pole. 

The excitement didn’t stop there. Attendees dined on catered meals from local chefs as well as, the most exciting part, a giant donut wall!

Volunteer Power Unleashed

Kudos to the incredible partners who made this event come to life: Mall of America, the Minneapolis Police Department, the Minneapolis Fire Department, The Minnesota Vikings, The Minnesota Timberwolves, Sue McLean and Associates, Event Lab, many Minneapolis elected officials, and Heroic Productions! Without their support, none of this would have been possible.

A special shoutout to our very own Heroic Account Manager, Miles Kipper, for spearheading the site logistics and day of execution to make sure everything ran like a well-oiled machine. Heroic is beyond proud to be a part of events that create lasting memories and smiles.

Don’t miss out on future moments of joy! Subscribe to our newsletter for exclusive updates on what’s happening at Heroic.
Supercharge your next event with Heroic, send us a message.

Experiential Marketing with Kitty Hart on LifeBlood Podcast

Heroic’s own marketing maven, our VP of Client Brand Experience, Kitty Hart, shares some serious wisdom on the LifeBlood podcast. She dived into the thrilling world of experiential marketing alongside George Grombacher.

Experiential Marketing

Experiential marketing is extremely important during this day in age. Kitty rightly points out that despite everything going electronic, people still crave real, physical connections with brands. “We live in such a digital age. Everything is electronic, but people still want to have a physical experience with a brand,” she mentions. Face-to-face interaction remains an essential need.

Experiential Marketing with Kitty Hart on LifeBlood Podcast

What Even is Experiential Marketing?

Kitty describes experiential marketing as, “Designing a physical experience where the brand shows up in a space and interacts with a person.” And guess what? This concept isn’t exactly fresh; it traces back to the 1800s. She shares intriguing anecdotes about the World’s Fair in Chicago. Providing examples like Wrigley’s handing out pieces of chewing gum, Aunt Jemima dishing out pancakes from their new mix, and Cracker Jacks giving away their product for people to try. It’s all about putting tangible samples in people’s hands to tickle their senses.

The Key to Success

She emphasizes that successful experiential marketing hinges on creativity, uniqueness, and an element of surprise. However, she underlines that authenticity to the brand is crucial. “The best experiential marketing campaigns are shareable,” Kitty stresses. Marketers should aim for experiences that people can’t help but share on social media, and they should consider this when planning events and experiences. 

According to Kitty, whether you’re in the B2B or B2C realm, it all boils down to “people to people.” Connecting with your audience on a personal level is key.

And here’s the kicker: engaging people’s senses is paramount in experiential marketing. Kitty delves into how sensory elements like scent, taste, and sound create lasting memories tied to experiences, influencing branding and marketing strategies. She sheds light on the impact of scents, citing baseball stadiums that infuse the air with the scent of cotton candy, ultimately evoking feelings of nostalgia and hunger. It’s like a sensory trip down memory lane! While it’s not necessary to tap into every one of the senses all the time, it is important to find opportunities to infuse the ones that will make the most impact. 

Experiential Marketing at Heroic Productions

Kitty notes that Heroic Productions primarily works with mid to large-sized companies, orchestrating elaborate corporate events aimed at delivering impactful messages through stage production, focusing on details, and ensuring a memorable experiences for attendees. However, she highlights that even smaller organizations can leverage experiential marketing techniques to enhance their events.

Kitty’s insights truly paint a vibrant picture of the exciting world of experiential marketing. If you missed the podcast, don’t worry – we’ve got you covered! Keep up with Kitty for more marketing insights and remember, it’s all about creating those remarkable, shareable experiences that leave a lasting impact!

Let’s explore how you can create memorable and shareable experiences for your audience, contact us.

Learn how to leverage sensory elements, surprise, and authenticity in your brand experiences with our Corporate Event Strategies Guide.

Crafting Brand Design and Experiences: Insights From Kitty Hart on Corporate CPR

In the ever-evolving world of branding and marketing, it’s crucial to ask yourself a vital question: Are you telling the right story about your brand? To explore this intriguing topic, we turn our attention to the expertise of Kitty Hart, Heroic’s VP of Brand Experience, who recently shared her invaluable insights on the Corporate CPR podcast. With 25 years of experience in the branding and marketing arena, Kitty is a seasoned pro in crafting remarkable brand design and experiences. In the episode, she discussed a plethora of ideas that can transform the way you perceive and present your brand. Let’s dive into her wisdom and discover how you can breathe new life into your brand’s story.

Designing Every Interaction with Control and Consistency

Kitty’s first nugget of wisdom is all about designing every interaction your audience has with your brand. She states, “If you leave things undesigned, you will have misunderstanding.” She emphasizes that successful companies understand the significance of designing every moment, as it directly influences the way your brand is perceived.

Brand consistency is like the North Star guiding your audience through the galaxy of options. To maintain a positive brand perception, companies must control and be consistent in how their brand shows up in various instances. This consistency ensures there’s no room for misunderstanding about your brand.

Kitty underscores that the integration of design thinking into your business strategy is the secret sauce for creating memorable brand experiences. It’s not just about how your brand looks, but also how it feels. A well-thought-out design thinking approach can revolutionize your brand’s story and engagement.

Kitty Hart on Corporate CPR podcast: Crafting Brand Design and Experience

Listening and Adapting: Keeping a Finger on the Pulse

To gauge how well your brand is perceived, Kitty advises brands to actively monitor social media and conduct surveys. “Social media is a good sounding board,” she says. If people aren’t talking about your brand or are expressing negative sentiments, it may be an indicator that improvements are needed. Listening and adapting are essential to keeping your brand fresh and relevant.

Crafting a Clear Brand Story: Your “Why” Matters

Crafting a clear and compelling brand story, grounded in your “why,” is pivotal. Kitty emphasizes the importance of involving a cross-section of your organization to create and maintain a consistent brand message. A well-crafted brand story not only informs but also inspires.

Shift in Perspective: Beyond Products and Services

For your brand to truly stand out, Kitty suggests shifting the focus from products and services to the results and impact on customers. Challenge the status quo and emphasize why you do what you do. Your brand is more than just what you sell; it’s about the difference you make in people’s lives.

Design and Visuals Matter: Creating Engaging Environments

Visuals, staging, and technology play a significant role in crafting engaging and enjoyable corporate events. A well-designed environment enhances the learning experience and leaves a lasting impression. So, pay attention to the aesthetics of your brand’s touchpoints.

Balancing Content and Engagement: Keep Them Wanting More

Successful events strike a balance between informative content and enjoyable elements like entertainment and networking. Kitty advises keeping attendees engaged and looking forward to future events. It’s all about creating experiences that people want to be a part of.

Kitty’s Top 3 Takeaways for You

  • Consistency is Key: No matter the size of your company, maintaining brand consistency is vital.
  • Focus on Delivery: Observe how your product or service is delivered from beginning to end – encompassing words, visuals, behaviors, and more.
  • Learn from Others: Look beyond your industry to find inspiration in what other brands are doing. Apply these insights to your own business.

Kitty Hart’s wisdom is a treasure trove for anyone seeking to take their brand’s story to the next level. Remember, your brand is an ever-evolving story, and by embracing these insights, you can craft experiences that resonate with your audience, leaving an indelible mark on their hearts and minds. So, are you ready to tell the right story about your brand? Kitty Hart has given you the roadmap; now it’s your turn to embark on the journey. Happy branding!

To learn how Heroic can help you create memorable experiences, contact us.

To learn more about how Kitty Hart spearheaded Heroic’s rebrand, visit our blog post.

Perfecting Event Logistics: A Proven Plan for Seamlessly Moving Your Event Attendees

Moving your event attendees from one place to another to support your event’s goals and schedule can be a big challenge in event logistics, and sometimes, it feels a bit like herding cats. However, I recently attended the Raise conference hosted by OneCause in vibrant Nashville, TN, and there I had the pleasure of meeting Matt Newsom, a nationally renowned benefit auctioneer and fundraiser. In his enlightening session titled “Back to the Ballroom,” Matt shared a foolproof strategy for effortlessly guiding your event attendees between different spaces and activities. I’m excited to share Matt’s top tips, combined with my own experiences, to ensure your guests move with purpose and enthusiasm.

Mastering Event Logistics: 4 Tips for Guiding Attendees

1. The Grand Unveil: Make It Spectacular

The first trick is to turn the transition into a show-stopping event itself. Give your guests a compelling reason to want to move to the next space or activity and reveal it in a captivating way. This can be as straightforward as using dazzling lights and uplifting music, or as extravagant as having aerialists suspended from the ceiling and stilt walkers roaming the area (both of which I’ve used to great success, receiving a chorus of “oohs” and “ahhs”). Regardless of the approach, make the reveal a performance – consider stationing volunteers at all entryways to open doors in a choreographed fashion, parting curtains to unveil the next space, or using lighting to transform a dim area into a vibrant one. When done right, the transition itself becomes a form of entertainment!

Image of acrobat

2. Communication is Key (Repeat, Repeat, Repeat)

In marketing, there’s a well-known rule that people need to hear a message at least seven times before taking action. While you might not have the luxury of repeating your message seven times, use every available tool to ensure your attendees know it’s time to move. This could involve sending automated text messages to attendees, using pre-recorded Voice of God announcements, or updating screens around the venue with pre-designed slides, reminding everyone it’s time to transition and where to go. Evaluate the tools at your disposal in terms of space and technology and put them to good use!

3. Identify “Pushers” and “Pullers”

Before your event, pinpoint individuals who can help convey your message effectively. “Pushers” (often event staff or volunteers) will move through the room, politely encouraging attendees to wrap up their conversations and head to their seats or the next area. On the other hand, “pullers” will serve as in-room influencers, showing others precisely what they should do. Speak with your board, event committee, volunteers, staff, or other key leaders in advance, and ask them to watch for visual, auditory, or verbal cues. When it’s time to move, they can gather their table, friends, or other attendees and lead the way to the next location.

Image of attendees chatting

4. Timing is Everything: Closing the Bars

Closing the bars might not be the most popular move, but it can be effective when done strategically. Position a staff member or volunteer at the end of the line about 10 minutes before you intend to close the bar. Kindly direct guests trying to join the line to enjoy a cocktail, dinner, dessert, or the next exciting thing in the next space or at a designated time. When that designated person reaches the front of the line, seal the deal by physically removing the bartender from the bar.

Embrace the Fun in Event Logistics!

So, the next time you find yourself orchestrating an event and facing the logistical challenge of guiding attendees from one experience to the next, don’t dread it. Embrace it as a chance to dazzle, engage, and entertain. By following these strategies, you’ll not only keep your event on track but also turn the transition moments into unforgettable highlights of the day.

With a little creativity, a lot of communication, and the right team, you’ll not only avoid “herding cats” but will have your guests purring with delight as they smoothly flow from one memorable experience to the next. Happy herding!

This post was written by Sarah Kier, Events Manager at Children’s Cancer Research Fund.

For more event planning tips, download our Corporate Event Strategies Guide. To dive deeper into event logistics, contact us

Kitty Hart’s Heroic Insights: Sharing Marketing Wisdom and Event Planning Tips on Legacy Leaders Podcast

Our VP of Client Brand Experience, Kitty Hart, had the opportunity to go on Legacy Leaders Podcast with hosts Stan Miller and Katie Beth Hand. Kitty brings over 28 years of experience in the sales and marketing industry, and her mission is clear: to champion the transformational potential of physical experiences for individuals and businesses alike. As she shares her insights, event planning tips, and experience, Kitty’s passion for what she does shines through.

Legacy Leaders cover art- Event Planning Tips With Kitty Hart blog featured image

Kitty’s Journey: From South Dakota to Minneapolis

Kitty’s journey began in South Dakota, but she’s called Minneapolis home for the past 30 years. Her career has been a winding road through business development, branding, design, and experiential marketing. She emphasizes the connection between sales and marketing, highlighting how each experience and role she’s had has contributed to her expertise in the field.

The Heroic Brand Experience

As the VP of Client Brand Experience at Heroic Productions, Kitty explains that the “hero” in the name represents our clients. Our mission is to ensure that clients emerge as the heroes of their own stories when they engage with us. Whether it’s a product launch, a sales kick-off, or employee recognition, Heroic Productions’ role is to make our clients shine.

The Magic of Experiential Marketing

Kitty’s passion for experiential marketing shines through as she discusses its power and creativity. She emphasizes that even in conservative industries, there’s room for creative marketing. The key is understanding your audience and finding unique and surprising ways to engage them. While experiential marketing isn’t new, it constantly evolves to keep up with changing expectations. “The challenge,” Kitty notes, “is to consistently surprise and delight people.”

Examples of Experiential Marketing

Kitty provides two diverse examples to illustrate the versatility of experiential marketing. For a conservative financial services company, Heroic Productions orchestrates multi-day events in large venues, ensuring that every detail is meticulously planned. The goal is to make every client look good to their executives.

On the other hand, for a major beauty brand, we hosted a fashion show with runway models, focusing on creating an engaging and energetic atmosphere. The aim is always to design an experience that leaves a lasting impact and has attendees eager to return.

Kitty’s Expert Event Planning Tips

Pitfalls to Avoid

Kitty doesn’t shy away from discussing the common mistakes she’s seen in event planning. Long lines, underestimating restroom and power needs, and inadequate sound and lighting can all mar an event experience. Her advice? Don’t leave any detail undesigned.

The Importance of Early Planning

For those looking to plan engaging and impactful events, Kitty’s golden nugget of advice is to start as early as possible. Kitty says, “So there’s an interesting trend that has happened over many years and that is that the planning window has continued to shrink.” A longer planning window allows for a better end product, regardless of the event’s size or budget.

The Impact of COVID-19 & Navigating Future Events

Kitty acknowledges the devastating impact of COVID-19 on her industry, with overnight cancellations of major events. Yet, she notes that the industry has bounced back as in-person events have returned. While virtual events gained prominence during the pandemic, they haven’t replaced the value of in-person gatherings. However, many clients still seek a virtual component to include a wider audience, especially, when budget is a factor. However, as Katie states, “It’s a whole different world to engage a virtual audience.” 

Image of Please Welcome, a Heroic hybrid event

The Starbucks Analogy

In closing, Kitty draws an analogy between event experiences and Starbucks’ diverse customer base. She describes at least three types of Starbucks customers. The customer that parks their car, comes in, orders, gets their order, and comes out. The person who is going to come through the drive-through. And the person who drives to Starbucks, gets out of the car, goes inside and orders, gets their order, and sits down. Just as Starbucks caters to various customer preferences, event planners must consider different interfaces for in-person and virtual attendees.

Event Marketing Matters More Than Ever

In this illuminating conversation, Kitty Hart leaves us with a final thought: marketing is essential, especially during recessions. Cutting back on marketing can cause a brand to disappear from the public eye. In a world where marketing is gaining the respect it deserves, businesses must recognize its pivotal role in their success.

To learn more about Kitty, or to get in touch with her, visit our website.

To learn more about planning your next hybrid event, download our Event Planning Guide.

What’s New in Event Technology? Innovations Piquing Our Interest

How can you bring the excitement to your next event using technology? Discover the latest cutting-edge innovations that can set your event apart from the rest.

Event Technology Reimagining Corporate Experiences

1. Augmented Reality (AR)

Augmented reality is the rising star of event technology. It adds an interactive layer to your event, engaging attendees like never before. With their smartphones, attendees can seamlessly interact with trade show booths, branded content, and more. Whether it’s through immersive games or educational resources, AR enhances your event content and keeps attendees engaged.

Image of an augmented reality game on a smartphone.

2. Holographic Video

Holographic video is the pinnacle of event tech sophistication. Imagine showcasing your logo and products, or even bringing in a speaker from anywhere in the world in real time. Holographic video allows you to pre-record content or beam in a live presenter, creating a wow factor that will leave your audience in awe.

Image of a hologram machine with a Lion in it.

3. LED Walls

While LED walls themselves aren’t entirely new, their versatility and reinvention are making waves in the event world. Curved LED walls offer a more immersive experience with superior quality compared to traditional flat LED screens. But that’s not all! Removing LED panels from walls and creatively shaping them can breathe new life into your event. Customize LED walls to different shapes, sizes, and designs to make content more engaging and exciting.

4. Taking LED Beyond the Walls

To truly mesmerize your attendees, think outside the box (or walls). Consider wrapping an entire room in LED, creating a hypnotic and immersive atmosphere. Place LED panels on the floor to craft an LED runway or “red carpet” experience. For an up-close and personal touch, invest in LED fans to showcase content in a unique way. Mesh LED, a relatively new form of LED technology, allows you to overlay pipe and drape or create stunning see-through designs that will leave your audience in awe.

Transform Your Productions With Event Technology

The world of event technology is evolving rapidly, and these innovations are just the tip of the iceberg. To stand out in today’s competitive event landscape, embrace these cutting-edge technologies, and be prepared to push the boundaries of creativity. Your next event could be the talk of the town with the right tech in your arsenal!

Remember, the key is to enhance the attendee experience and create memorable moments that will keep them coming back for more. So, don’t hesitate to explore these new event tech horizons and elevate your events to a whole new level of excitement and engagement!

Ready to elevate your event with event technology? Reach out to Kitty Hart, Heroic’s expert in event tech innovation, and make your next event unforgettable!

To stay in the know about our latest tech-infused events, subscribe to our newsletter.

Super U Podcast: Embracing Fearlessness and Client Connection With Kitty Hart

In this episode of Super U Podcast, Erik Qualman, also known as “Equalman,” sits down for an enlightening conversation with Heroic Productions’ VP of Client Brand Experience, Kitty Hart. Together, they dive deep into the world of sales processes and how technology is shaping the landscape of client connection.

Super U podcast cover art

The Changing Face of Buying and Client Connection

Kitty begins by shedding light on how the art of buying has transformed since the early ’90s. Gone are the days of mass marketing; today’s consumers crave a more personalized experience. Technology has played a pivotal role in this shift. People now prefer to arm themselves with knowledge before engaging with a salesperson. Kitty emphasizes, “If you have not infused technology into your sales process, you are going to have friction, you are going to have a really hard time reaching and connecting with people.”

LinkedIn: More than a Networking Platform

Kitty stresses the significance of LinkedIn as a powerful business tool designed to foster warm client connections. It’s not just a job-hunting platform; it’s a goldmine of information and networking opportunities. Kitty’s pro tip? Personalize your LinkedIn page with something that sets you apart.

The Game Changer: Hubspot CRM

Erik asks Kitty about the biggest CRM benefit of using Hubspot. Kitty points to Hubspot’s sequences and tasks, which have revolutionized her CRM experience. These tools empower sales teams to stay engaged with potential clients while automating manual tasks, making life easier and more efficient.

The Thrill of the Corporate Event Stage

One of Kitty’s favorite aspects of her role is the sheer diversity it offers. Heroic Productions specializes in corporate events that are nothing short of full-scale productions. The creative and theatrical elements of these events ignite her passion. Questions like, “What should the staging look like?”, “Who should grace the stage?”, and “How do we make them look and sound their best?” are all part of her daily excitement. Above all, Kitty underscores the importance of leaving attendees motivated, energized, and deeply connected to the companies they work for.

Matching Speakers and Entertainment to the Brand

Erik delves into the process of selecting speakers and entertainers for events, and Kitty shares a humorous anecdote about Harley Davidson’s infamous Milwaukee rally with a surprise guest – Elton John. As it turned out, he wasn’t quite the right fit for the motorcycle crowd. This highlights the critical importance of aligning speakers and entertainment with your brand.

Cutting-Edge Technology: Proto EPIC Hologram

Kitty also introduces us to exciting new event technology that can be utilized for speakers and entertainment, including the Proto EPIC Hologram machine. With this innovation, you can “beam” speakers or entertainers in live or pre-record their performances for your event, taking audience engagement to a whole new level.

A Parting Thought: Trust the Journey

Kitty leaves us with a powerful piece of advice: “Trust the journey that is in front of you.” Ever since an inspiring encounter with Martha Stewart, Kitty has been inspired to embrace fearlessness. Martha told her, “With preparation, there’s nothing to fear in personal life or business.”

So, dear readers, take a page from Kitty’s book and trust your journey. Embrace technology, personalize your network and client connections, and align with your brand. Who knows what incredible adventures and connections lie ahead when you do?

To learn more about Kitty Hart, visit our website. To learn more about what Heroic can do for you, contact us.

Heroic’s Highlights: BizBash’s Connect Marketplace 2023 in Minneapolis

What a whirlwind of excitement from August 22-24, 2023 for the Heroic sales and marketing squad! Our calendars were marked for BizBash’s Connect Marketplace 2023 in the vibrant heart of Minneapolis. With 135 trade show booths, a bustling crowd of 2,500 suppliers and buyers, and a jaw-dropping tally of 32,309 one-on-one appointments, you could say we were diving into the hustle and bustle headfirst!

Before we dive in, let’s take a look at the event!

Heroic’s Connect Marketplace 2023 Adventure: A 3-Day Recap

Day 1

Day one kicked off with a “regiception” (a fusion of registration and reception, naturally). We started things off with a bang at the first-timer’s gathering. This event was bursting at the seams with first-time connectors – a record-breaking assembly, might we add! With the newbie camaraderie still in the air, we sashayed our way to the trade show floor. We were dazzled by the Meet Branson, Missouri booth where they were dishing up moonshine ice cream, the Reno Tahoe Puppy Lounge booth filled with furry friends available for adoption, and the Visit Duluth team that provided corporate curling! We ended our day partying like it was 1999 with a Prince-themed extravaganza on Nicollet Mall. Taking over Orchestra Hall, Brit’s Pub, and Peavey Plaza, it was a night to remember.

Day 2

Day two was filled with our first one-on-one appointments. Meeting the crème de la crème of skilled buyers left us grinning from ear to ear. After grabbing some lunch – there were so many options; from skyline chili to macaroni and cheese to freshly baked cookies, we stuffed ourselves to the brim in anticipation of an afternoon of education. Our favorite classes were, The Future is Now: How AI Is Changing the Landscape of Event Planning, Using Event Tech to Leverage Your On-Site Attendee Experience, and 2024 Looks Bright: Forecasting What’s Next in Audiovisual Production. Day two wrapped up in a symphony of afternoon appointments that had us ready for round three!

Day 3

Day three kicked off with another round of one-on-one appointments with enthusiastic buyers. And then came lunch, ah, glorious lunch – the street tacos were fabulous! Our minds got a thorough workout during an eye-opening session on Event Forecasting with the one and only Michael Dominguez before we bid adieu to the final round of one-on-one appointments.

The Countdown to Connect Marketplace August 2024 is On!

As the sun set on our Connect escapade, the Heroic team couldn’t help but reflect on our exciting week spent at the Minneapolis Convention Center. The trip was an inspiring cocktail of fun, education, and making friends from all corners of the world. The countdown to next year’s rendezvous has officially begun – trust us, we’re already donning our party hats in anticipation!

To find out where the Heroic team is headed next, follow us on LinkedIn.

To learn more about what Heroic Productions can do for you, visit our website.

In-Person with Purpose: Heroic’s Guide to Experiential Marketing Events

Experiential marketing events are the perfect way to connect with potential customers, build brand loyalty, and increase engagement in the digital age. From sales kick-offs to Apple iPhone product launches, experiences make the sale. 

Interactive experiences have the power to create memorable connections between a brand and a customer. With our clients in mind, we put together this comprehensive guide to provide all the necessary tips to make your next experiential marketing event stand out. For the rest of your event planning questions, give us a call.

Experiential vs. traditional marketing: experiences make memories 

Traditional marketing reaches audiences through mediums like magazines and newspapers, while experiential marketing focuses on creating an emotional connection with customers through unique in-person experiences. Traditional marketing will always be an effective way to get a message to the public, but experiential marketing provides customers with an opportunity to engage with a product.

Although experiential marketing events are relatively new, brands have introduced their products to people in person as far back as the first World’s Fair in 1851. When William Wrigley, Jr. introduced Wrigley’s Juicy Fruit chewing gum in 1893, he knew people needed to experience it firsthand to appreciate and enjoy its benefits. Wrigley’s investment in the World’s Fair made Wrigley’s brand a huge success. 

Fast forward 100-plus years, and Super Bowl commercials aren’t getting the hype that they did just ten years ago. Consumers today are suffering ad overexposure from traditional marketing methods. Regular TV ads are disruptive advertising at a time when consumers can stream TV shows or fast-forward through commercials. It takes a lot to surprise and delight audiences, which has turned experiential marketing into a breath of fresh air. 

Experiential marketing builds lasting relationships

In-person events have the power to turn an audience of uncertain shoppers into dedicated customers. This power has made experiential marketing events an increasingly popular tool for brands to engage with their customers in a meaningful way. By creating interactive experiences tailored to a target audience, companies can boost brand awareness and build customer loyalty. Engaging the five senses can create memories that translate into powerful, lasting brand affinity. Through memorable events, activities, and experiences, brands can showcase their services and give their customers a chance to get to know the brand better.

Organic consumer connections form through events that create memories and encourage word-of-mouth advertising. It attracts more people to a brand. The recent rise in social media and influencer marketing has made events a dominant and undeniable force in advertising. An ad may draw consumers in, but an experience gives them something to remember. And influencers can’t post about their experiences online without having them first.

People talking at Heroic's Please Welcome event

Launching an experiential marketing campaign? Start with strategy.

When planning an experiential marketing campaign, it is essential to have a well-defined strategy that outlines the goals, metrics, and objectives. You need to understand your audience, how you want to reach your audience, and any communicative challenges that may be in your way. With the audience in mind, you can develop an event plan informed by your marketing goals. Every event is unique, and successful events need a comprehensive approach. These are the basics of how the strategy should form. 

New call-to-action

Know your audience

The first step in creating an effective experiential marketing campaign is to look at your customer base and determine what kind of experiential campaigns they would enjoy. What do your attendees need from this event? Let those needs inform the event’s agenda, activities, and overall themes. Gathering data on who your customers are and what they want will help you identify the target audience and give you valuable insight into the most successful experience. This research could provide information about new markets to explore and what events will be most effective.

Set clear objectives

Once you have identified your target audience, you must solidify goals to ensure your experiential marketing event is successful. Ask yourself what you want to accomplish with this event and consider the ultimate target of the campaign. Is it to gain new customers? Promote a new product? Enter a new market? Once you know what you are working towards, you can begin to plan the event. Understand what you want this experience to communicate about your company’s values and culture. Build strategy from there.

Prepare a team you can trust

Successful experiential marketing events don’t happen in a vacuum. They require careful preparation and planning, and relationships make all the difference. Solid partners will bring a comprehensive set of tools and contacts to overcome any challenges. 

At a preparatory stage, you might consider partnering with an event production company that can create a memorable and engaging experience for your attendees. Look for an experienced event production company with strong referrals and a solid network of event resources. Consider what visuals, interactive activities, and exclusive experiences align with your event objectives. The most successful event teams are highly collaborative and strategic in their approach. Develop solutions with your audience in mind, and don’t forget the fun!

Engage the attendees

Engaging with your audience is key to ensuring the success of your event. Traditional marketing can help you accomplish this. Print or digital ads, social media, contests, giveaways, and other activities are ways you can encourage your audience to interact with your brand. Plan for engagement CTA’s before, during, and after your event. Think about event hashtags. Don’t make this an afterthought. Engagement should be baked into strategy from day one.

Make it immersive

Elevate your event by finding opportunities to directly involve your attendees. Consider what will make the experience most engaging. Immersive elements could include live chat, video rooms, networking, or live Q&A. Whatever you have in mind, collaborate with your event partners and make sure your vendors can facilitate these real-time interactions. Simple attention to an attendee’s needs can make all the difference.

Budget for creativity

A detailed budget will help to guide your location, vendors, and other event resources. Prioritize essentials here, but always leave room for creativity. The success of an experiential marketing event hinges on its unique engagement, and it pays to think outside of the box. Planning far ahead of your event can help your team take the time needed to perfect your budgeting approach.

Plan to track your success

After your event is over, it’ll be important to have a clear assessment of its success. Before your event, determine what metrics you’ll be tracking. Understanding what works and what doesn’t will help you strategize future campaigns. Event value links to an event’s strategic purpose.

Types of experiential marketing events

Experiential marketing events range from intimate press lunches to large public product launches. As you consider what type of event to produce, keep strategy top of mind. Think about what you want to accomplish.

Brand activation: make an impression

Brand activation events are a creative way to build brand awareness and loyalty. Events are an effective tool for generating interest and increasing sales, but more importantly – cultivating long-lasting relationships. To help your brand activation to stand out, you might consider partnering with entertainers and opinion leaders to create fun and interactive experiences that promote brand affinity. You might also use data visualization tools to highlight meaningful insights in an in-person setting. 

Pop-ups: generate buzz

Pop-up events are temporary, unexpected events in unique spaces that capitalize on the element of surprise. They offer a low-cost and low-commitment way for companies to take creative risks and introduce their products to new audiences. Consider what unique pop-up experiences might fit with your brand, whether a kiosk at a trade show or a brewery sampling. Pop-up shops create a sense of urgency and allow companies to sell their products in an environment designed and controlled by them.

Brewery event image

Product launch: show vs. tell 

Product launches provide an experience for people who may not be sure of how they would use a product or service. Silicon Valley giants like Google and Apple have used product launches to show the public how they can benefit from new technology. 

For example, Google recently created a unique product launch event by taking a cupcake truck to the streets of Austin, Texas, to help promote its new photo app. Consider finding creative ways for attendees to interact with your brand. Look for event features that can illustrate the benefits of using your product. The difference is in the details.

Sales meetings: motivate and activate

Sales events can be a major capstone in a company’s year. They offer an opportunity to educate, celebrate, and inspire your team, as well as set objectives for the next sales cycle. The best sales meetings offer team-building experiences and learning opportunities that energize your team and build up their skill set. Set big goals and celebrate your company’s all-stars. The result should be a motivated and activated team.

5 Elements of a successful experiential marketing event

There are many types of experiential marketing events, but they all have a few elements in common. As you plan your next event, keep the following in mind.

  1. Location: Don’t host your event just anywhere. Location can be an enticing incentive for an audience that needs to escape their norm. Let the “why” of your event inform the “where.”
  2. Venue: Look for unique venues that have experience with experiential marketing events. Consider what you’re marketing and why it would benefit from one environment or another. If you’re celebrating something, the environment should be a treat.
  1. Entertainment: Choosing entertainment can make or break an experiential marketing event. Consider timing, audience, and overall—emotion. Who will be in the room, and how will they feel? Look for entertainers who can be enthusiastic about your event and brand — and be prepared to set them up for success.
  2. Technology: Event logistics offer endless opportunities to surprise and delight attendees. From the lighting to the sound and your keynote speaker’s PowerPoint presentation — allow technology to elevate the message of your event. Consider tone. Consider themes. Execute with intention, and trust the experts in guiding your tech.  
  3. Strategic product placement: Your attendees should remember why they’re gathering and remember it often. Look for opportunities to brand your attendees’ experience and give them a memory they can take home. Make your swag bags pop. Place QR codes throughout the venue. If you’re sharing merch, make sure it’s the kind they’ll actually want to wear. Details matter. Make the small stuff count. 
Heroic's Super Bowl concert event image

Heroic is your trusted partner for corporate events

You’ll accomplish the best results when you collaborate with partners who understand your audience’s needs. At Heroic, we’re a one-stop shop for strategizing and producing corporate events. From launching a new product to celebrating your sales team, know all the right event questions to ask and all the right people to call. We leverage years of event management experience to produce experiences that engage your audiences and create measurable impact.

Supportive and experienced collaborators make the difference in event planning. Let’s plan your next experiential marketing event together. Contact us today.

How to Do a Corporate Event Right: The ‘Please Welcome’ Series

A corporate event, when well executed, is a vital tool for corporations to connect with stakeholders. Interactive experiences have the power to create lasting and meaningful connections, and in-person events present endless opportunities to engage and motivate attendees. 

We offer various tips and tactics for successful corporate event planning on our blog, but to really show rather than tell,  we’re spotlighting Heroic’s own ‘Please Welcome’ event series. It’s a behind-the-scenes look at our planning process for a memorable event. We want to show you how much fun we have planning and executing this series.

Define your goals

An event’s purpose should determine format, content, audience, and just about every other element of event planning. Whether you’re launching a new product, celebrating a milestone, or providing a learning opportunity for your team, every aspect of your event should connect to that purpose. 

Heroic’s ‘Please Welcome’ event series is designed to showcase speakers and entertainers who are changing the landscape of corporate events. We want to inspire attendees with an impactful, live studio production experience. We achieve that with a stellar studio, engaging speakers, and our team of seasoned experts.

Choose the right venue

The venue is a critical aspect of a corporate event. The atmosphere sets the tone and provides an opportunity to elevate attendees’ experience. When choosing a venue, consider the location, capacity, accessibility, amenities, and event tone. If you’re planning an in-person event, make sure the space is large enough to accommodate your guests comfortably. If your guests would benefit from an immersive event experience, consider using a studio with an LED wall or green screen capabilities. 

Heroic’s STUDIO15 is the perfect venue for our event series, as it provides a prime seat for attendees to enjoy our show, either in the studio or via seamless live streaming. Because we do everything in-house, we know that the lighting, sound, and design of our event will be cohesive. A well-prepared team makes for seamless transitions, synchronized cues, and a harmonious atmosphere for our audience. Venues with an in-house team of capable event production professionals make all of the difference to attendees’ experience. 

Strategize the content 

Corporate event content is a crucial aspect of driving audience engagement because it’s often what motivates your audience to attend an event in the first place. Plan your content around your event’s goals and audience’s needs. 

If you’re planning a celebration, consider entertainers that delight and inspire. If you’re planning an educational event, consider inviting industry experts or thought leaders to share their knowledge and insights. Don’t hire just any entertainer you think people will like. Remember your corporate event goals. How do you want attendees to feel during and after your event? Strategize content from there. 

Heroic Productions’ Please Welcome event series features dynamic speakers and entertainers who are changing the landscape of corporate events worldwide. We also provide attendees with opportunities to meet the featured talent, enjoy hors d’oeuvres, and network with other attendees. 

Our last event featured Daryl Davis, a musician, author, and activist who is known for his work in fighting racism and promoting positive change. Daryl was a keynote speaker and entertainer all in one–inspiring attendees with his beautiful music and compelling testimony of his great work. 

New call-to-action

Invest in corporate event logistics 

Corporate event logistics should have purpose and precision. Ensure all design elements are in place, and don’t make technology an afterthought. Look for ways to synchronize the various aspects of event logistics, too. The lights, the sound, the music, the staging, the branding–should all feel harmonious to the attendee. When done right, your attendees may not even notice how cohesive your production is, but they’ll feel the difference of your attention to detail.

At Heroic, our stage and LED wall create a stunning and visually striking backdrop for events. Our exceptional lighting and sound design further elevate attendees’ experience. For Daryl Davis’ keynote, we chose hues of stunning pinks and purples for the lighting, with his illustrious musical background in mind. From the music that played before he walked on stage to a subtle green light on Daryl’s piano–we considered every detail to set the tone for the night.

The results were beautiful, but logistics don’t stop at audiovisual capabilities. Good planning also means communicating all necessary details to attendees before the event, including the event agenda, location, dress code, and parking instructions. At Heroic, we also limit the studio’s audience to ensure a personalized, engaging, and comfortable networking experience for our attendees.

Pick a team that thinks of everything

Heroic is a one-stop shop for corporate event planning and production. We understand the value of an immersive experience and are ready to handle all aspects of your event–from strategy to execution. 

The ‘Please Welcome’ series is a testament to our commitment to excellence. Our next event will spotlight Dr. Luana Marques, an acclaimed psychologist and author who will provide attendees with insights into mental health and well-being. We hope you join us and experience firsthand the extensive benefits of Studio15.

We aim to make your event a success, and we work tirelessly to ensure that happens. Contact us to learn more.

An Event Production Company Offers Success Through Strategy and Collaboration

A large-scale, dynamic event requires an event production company’s creative and logistical expertise–one that understands what it takes to make a game-changing event for your organization. Partnering with professionals at the right event production company is essential to event success–and how you approach that partnership will be critical to maximizing results. 

The success of your partnership will also, in part, rely on collaboration. When you trust an event production company to take the reigns with your event strategy, you can expect targeted solutions and measurable success, making the partnership a worthwhile investment.

Clear event objectives 

Before hiring an event production company, take a moment to understand why you are hosting the event and how that fits into your organization’s goals. Once you’ve developed a strategy, everything else—from the venue to the catering—will be built around it. 

Whether crafting a product launch event, implementing a new sales initiative, celebrating successes or fundraising, there must be an overarching purpose for gathering the group in the first place. Consider your audience. Consider your brand. Then look for event production partners who understand your strategy and are poised to advise you and deliver on your vision.

Order-takers or strategists

When working with an event production company, carefully consider the scope of the event to determine what you’ll need from your partners. You may only need your partners to process an order for lighting or an AV system. But if you need the expertise of a creative production expert to offer more creative solutions, experienced event production partners will take the time to strategize with you and explain how their resources will bring your vision to life. 

Focus on your event objectives and consider your needs. Either way, it helps to get input from an event production company’s leadership. Their expertise will provide you with the best creative execution to give your event the look and feel that you envision. Bonus: it can also help guide your decision-making, so you don’t waste valuable company time and resources. 

Solid Q&A time

A strategic event partner won’t just ask what you need them to do. Instead, they’ll look for an in-depth understanding of your event objectives, needs, and logistical considerations. Don’t take the easy route of simply asking them to repeat events you’ve done in the past. 

A properly run discovery phase will consider all possibilities to allow your event production partner to tailor solutions to your brand’s overall goals. So set aside a little time and prepare to put some creative brainpower into event strategy. Your event production partner—and your attendees will thank you for it!

Teamwork makes the dream work

Effective event planners possess the knowledge and skill to get the job done. Still, your enthusiasm and desire to work together will help them breathe life into your event. The professionals at an event production company understand the big picture and know when to outsource. Be ready to work with them on timelines, budgets, and resources.

Events are just more exhilarating with a bit of teamwork. Forming positive and supportive relationships with everyone involved in your event makes the experience all the more enjoyable. It’s contagious—your attendees will feel it too. 

Results matter 

Your event strategy and planning event logistics should always be tracked by metrics. Will post-event surveys be an effective way to gather feedback? Are attendee numbers helpful or a given? Your event marketing strategy should guide your metrics.

Also, remember to share the results with your event production partners. Event results provide valuable insight into what went right (or wrong!) and will give your partner the information they need to plan ahead.

Keep up the momentum

Use the results from your last event to begin strategizing your next one, no matter how far out that event is. Working with the same team at an event production company creates continuity. 

How did the attendees feel, and how do you want them to feel next time? While the particulars of each event are typically different, successful events should leave your attendees feeling engaged and satisfied. Quantifiable data and clear objectives will continue to be your guiding light.

A trusted event production company

At Heroic, we are an event production company that brings highly experienced event strategists to the table—not order-takers. We help you reach your event goals by crafting an event strategy tailored specifically for you. From increasing sales and creating relationships to raising awareness and providing learning experiences, our experienced creative production experts take the time to figure out exactly why you’re organizing your event. Our collaborative enthusiasm and creative expertise create the perfect event plan for our clients. 

Let’s build a strategy together.

5 Tips to Get the Most Impact From Your Next Social Impact Event

A social impact event is a great way for companies to make a positive difference while strengthening relationships with customers and employees. A thoughtful approach to event strategy can elevate your company’s commitment to its core values – but an inauthentic impact initiative will always fall flat.  

If generating long-lasting change from your next social impact event is your goal, strategize with careful intentionality.

1. Align the social impact event with your core values.

Organizing a social impact event is an excellent way to demonstrate a brand’s commitment to corporate social responsibility (CSR). Still, ensuring that the event’s cause and objectives align with your company’s overall mission is essential. 

Before you choose your event’s focus, reach out to key stakeholders about the company’s CSR goals. The purpose of a social impact event should ideally reflect the views and concerns of your company’s employees, customers, and investors. 

If unsure of your team’s values, consider a company-wide survey. Encourage your team to get involved in the planning process. This open dialogue will help to inspire employees, build community, and ensure that the event reflects the views and concerns of those most impacted by your company’s actions. 

Once you understand better what your stakeholders expect from your event, you can set clear event objectives. These objectives will inform your event strategy and help ensure that social impact event efforts support your company’s core values.

2. Choose credible partners – and amplify their voices.

A reputable organization can offer invaluable input and resources to help ensure your impact initiatives are effective and useful to the cause. An unreputable organization may take your money and run. So pick an organization already making substantial waves in whatever cause you’re tackling, and get ready to create a serious impact together!

It also helps to partner with an organization with a reputation for supporting your cause. Your company is a trusted authority in your respective field. Who is the authority for your impact initiative? Research thoroughly and find partners with solid references. 

Partner with local organizations when you can. Looking for partners representing the community you hope to be supportive of can be especially beneficial. Community members know what they need and how to distribute resources most effectively, so a designated community representative may be more effective in advising your organization on making an impact.

3. Create an experience that tells a story. 

What’s the message you want your event to convey? Once you have found partners and considered what message you want to share, you can find authentic stories that illustrate your message. Authentic storytelling might be the stories of people who have benefited from your chosen impact initiative. It could also mean telling the story of your company’s commitment to social impact. 

The results can be transformational if you reveal a story with a sensitive and genuine approach. Think about who the keynote speakers for your event might be, and talk to your event partners about how best to share their stories.

Storytelling goes beyond guest speakers, too. Map the event, considering the elements that could make up the storytelling experience – from graphics to stage lighting and sound. Look for themes and consider how to communicate them with respect and genuine appreciation. And most of all, look to trusted impact partners for a voice of authority on these questions.

4. Be authentic in your social impact event planning. 

A successful social impact event should evoke compassion, hope, and other motivating emotional responses from attendees that are authentic to CSR goals. Leadership can put their best foot forward by being confident, committed, and vocal in their impact intentions. 

You know why you’re hosting this event. Share your mission. If you’re raising money, share exactly where the donations will go. Be transparent in communicating goals for this impact initiative and what your company has to gain from it. At your core, you’re trying to make a positive impact, and it helps everyone involved if you say that loudly and clearly. One foot in, one foot out reads to audiences as insincere. Standing up for what you actually believe in makes all of the difference.

5. Call the audience to action.

During your event, encourage attendees to get actively involved in the cause. If it’s a fundraising event, make donating easy. Have donation stations with already prepared tablets and computers located around the venue. If you’re hosting an event to raise awareness, use social media channels, email lists, and other marketing tools to point attendees to actionable items. You will help attract more participants, build community, and further increase the impact of your efforts.

Repeat what works (and leave everything else).

After your event, measure the results to understand what worked well and what you could have done better. Whether you’re counting donations, followers, or otherwise, clear metrics will help you refine your approach for future events and ensure that your next initiative has maximum impact. Also, your attendees will likely want to know how much they made a difference! Sharing event results in real-time can help create a sense of collective ownership and improve attendee morale.

Strategize your social impact event with Heroic

Heroic brings years of event management experience to producing experiences that engage audiences and ensure measurable results. Contact us to discuss your next social impact event.

Check out a social impact event Heroic worked on, The One Forum, here.

New call-to-action

5 Tips to Make the Most of Your Corporate Event Budget

Planning and executing a successful event can be challenging, regardless of whether you are working with more limited resources. Let’s consider 5 tips to help you make the most of your corporate event budget, whatever its size. 

Corporate event budget tips

1. Set clear objectives.

Before you start planning your event, it’s crucial to set strategic goals and think through what you want to achieve. Why are you gathering this group? Consider the event’s tone and what types of activities will help set the atmosphere. If your team has faced budgetary setbacks, consider attendees’ perspectives going into an event. It could be beneficial to acknowledge company challenges while encouraging everyone to celebrate their accomplishments. 

Ultimately, a corporate event creates an environment where attendees can engage in meaningful conversations. Tailor each event to meet your organization’s needs, including what attendees may need. Consider what discussions you want your attendees to have, set your goals, and build an event strategy from there. 

New call-to-action

2. Prioritize the essentials to maximize your corporate event budget.

With a strategy in mind, you can develop an event to meet your goals, all while prioritizing what’s most important. Put yourself in the place of the attendees to understand what they need. Do you want to provide them with snacks or full-course meals? Certainly, you don’t want your attendees to leave hungry, but consider where your investment will be most valuable for them when developing your catering budget. 

Would music set the atmosphere? Or a post-awards dance party? The difference is in the details. It costs nothing to be thoughtful. If your company is hosting challenging discussions this year, you might consider offering breakout sessions, allowing attendees to process the information they’re getting from event speakers. Give them time to have offline conversations to gain valuable insights from one another. Taking this approach can help build team morale and give your attendees a positive and hopeful post-event feeling.

3. Reconsider your venue.

Venue selection is a major factor in the success of your event, but choosing an exciting location doesn’t have to mean breaking your budget on tickets to Hawaii. Instead of an expensive team getaway, consider hosting an event in a local museum, art gallery, or brewery. A local garden party could mean more to your attendees than a banquet room hours from home. There are so many unique venue options between a costly five-star resort and the no-cost office breakroom. Get creative! 

Another option is to find an in-budget price by booking your venue during an off-peak season or daytime hours. Give yourself time for this strategy. By leaving some wiggle room in your schedule, you’ll be able to take advantage of discounts and avoid last-minute costs.

4. Use available technology. 

If your corporate event budget doesn’t allow a particular guest speaker to attend in person this year, there’s an app for that. Virtual meeting rooms can enhance your event without draining event funds. Technology options go far beyond Zoom. You might consider incorporating virtual reality, social media, and live streaming to add an extra layer of excitement to your event. 

Technology gives us opportunities to liven up events and make them more engaging for attendees. If you’ve opted not to hire a band for the sales meeting this year, you can still rent a disco ball and a great sound system. Or, better yet, why not ask everyone on the team what their favorite artists are and make a Spotify playlist from their selections? 

There are free or inexpensive applications available for marketing and promoting your events. Eventbrite is a free option to register attendees and measure engagement. Other options include Eventzilla, Whova, and Splash, which offer comprehensive solutions for corporate event success.

Recommended Reading: 5 Tips for Finding an Awesome Virtual Event Speaker

5. Honesty is the best policy.

Messaging should always be a key part of corporate event budget and strategy, especially when a message may be more difficult for attendees to process. It sends an unsettling message when a company hosts an annual sales event and visibly reduces the budget for one of the events. Perhaps even more disconcerting is when a company announces layoffs and hosts a high-budget celebratory concert in the same year. 

Before you plan an event, think about the messaging for your attendees, and be as clear as you can in communicating that message. There’s no shame in hosting a team-building event locally for the first time in ten years, but it may help attendees to hear their CEO explain why there was a change. A tightened corporate event budget doesn’t mean letting go of the fun! But in our experience, honesty is the best policy.

The corporate event budget must go on!

Corporate events should be entertaining and—no matter how big or small your corporate event budget is. Corporate events will always be a great way to build relationships and showcase your company’s values. Get creative and think ahead. With careful planning and precise execution, an event can be a valuable investment in team building and driving business growth. 

To strategize your next corporate event budget, talk to us.

How to Choose Your Next Event: Savvy Corporate Event Managers Share 5 Secrets for Success

As corporate event managers, we know how important corporate events are for developing meaningful employee and customer relationships. Choosing the perfect event can be challenging. Whether planning a conference, trade show, product launch, or team-building event, you want to ensure the experience is memorable and effective for all. When you take a moment to consider all aspects—your audience, goals, and resources—you can create the perfect event.

Experienced, savvy event planners share five tips for planning an unforgettable event for any budget.

  • Pro tip: your event strategy always comes before you source a venue or start any planning.

5 secrets from corporate event managers

1. Know your audience. 

When deciding what your new event will be, corporate event managers first assess who the attendees are — especially if it’s an external event. When you know your target audience, it’s much easier to imagine an event idea that will resonate and create a lasting impression. 

Demographics, such as the average age and occupation of your attendees, are essential but also consider your audience’s feelings. You must meet attendees where they are emotionally on the day of your event. Consider how they will feel when they arrive after a long flight. Think about how you want them to feel once the event is over.  

Once you understand your audience, you can develop an event strategy around the audience’s needs. If you don’t know your audience, consider creating a pre-event survey to get to know them better. You can ask prospective attendees what they’re looking for in an event, but you can also ask them broader questions to get a sense of how they feel about your brand, career, and relationship with your company. Find out their frame of mind and what they need to get out of this experience. One way to do this effectively is by sending a pre-event survey.

2. Strategize event themes. 

Once you understand your target audience, you can consider event themes like venue, location, activities, and entertainment.

For example, with a strategy in hand, the objectives for your event will determine whether an audience may benefit more from a relaxed, networking-style event or a high-energy, team-building activity. Does a team-building theme need an open bar or a group training session? It may be both, but not in that order. The theme helps to inform a more cohesive and memorable event. Consider the activities you might want to include in your next event, and develop those activities around your event’s theme.

Recommended Reading: Corporate Event Strategy: The Secret Behind A Successful Corporate Event—and How to Get It Right, Every Time

3. Timing is everything. 

The timing of an event will affect the overall flow, and choosing the timing for your event is an excellent opportunity to get creative with strategy. Should a sales event be during a busy time of year, such as the holidays? Or would sales representatives benefit from hosting an event ahead of the holidays? Advanced planning gives you more venue options and potential early-bird booking discounts.

Timing also allows you to plan around conflicts with other events, industry conferences, and weather. The impact on your attendees’ experience depends on timing, especially when the climate is a factor for the venue’s location. If you want your attendees to accept awards in a garden, you’ll need to plan far ahead for a sunny season—or be prepared to buy plane tickets somewhere warm.

4. Resources guide logistics. 

Knowledgeable corporate event managers understand their resources, especially when it comes to the budget. Your event strategy and budget will help you choose an event that fits your financial parameters while providing a memorable experience. 

With a budget in mind, you can select locations based on the climate, time of year, and audience needs. You can also begin hiring vendors and assess entertainment options to meet your attendees’ expectations. 

Corporate event managers looking to make more of a budget prioritize essentials and, above all–plan ahead. For our budget tips, check out our post 5 Tips to Make the Most of Your Corporate Event Budget.

5. Prioritize high-value partnerships. 

Event partners reflect a company’s capabilities, so you’ll want to research and select vendors who align with your values and experience. These partnerships will guide your choices for your event. That’s why we always recommend reading reviews and requesting customer testimonials before booking a vendor. Look for knowledgeable vendors who can provide the services you need. Trusted partners who come highly recommended can offer creative solutions that will leave your attendees in awe. Events are most successful when you choose team members, especially corporate event managers, who can collaborate and strategize an event’s production from start to finish.

Heroic’s corporate event managers can help

The strategic collaboration is where Heroic comes in. We’ve been in the business for a long time and know how to adapt to changes. We’re a one-stop shop for producing dynamic and effective events. We leverage years of event management experience to produce experiences that engage your audiences and create measurable impact. Please reach out to connect with our corporate event managers.

New call-to-action

Corporate Event Audience Engagement: How will your organization win its audience?

If a picture is worth a thousand words, then imagine the value of combining the sight, sound, and experience of an “I didn’t see that coming!” live performance at a corporate event!  

World class entertainment, positioned correctly, will generate a buzz and improve corporate event audience engagement. It gets people excited about what’s coming next, and it doesn’t have to blow the budget!

There are lots of things to consider, but here is a great place to start:

The Triple Wow. Do you have the budget for all three “WOW’s?” Does it even make sense for your event? Let me explain. 

What are WOWs and How do You Measure Them?

Triple Wow $$$

  • Your attendees realize who will be performing at your next event, and they say, “WOW, I can’t wait!” 
  • They experience the performance live and say, “WOW! That was amazing!”  
  • Once home, they tell others, “WOW! You’ll never guess who I got to see perform live!”

Double Wow $$

  • Your attendees realize who the performing artist will be. The artist is not well known to some. Your audience loves the performance, and you hear, “WOW, I had no idea! I am a new fan!”
  • Once home, they tell others, “WOW, eventhe entertainment was fantastic!”

Wow! $

  • Your attendees consider the event and unknown (but fabulous) entertainment a success, and say, “WOW! What a great event! It was fun, surprising, and memorable.”

It comes down to what you’re trying to create. Corporate event audience engagement should always be the goal, but budgets sometimes don’t allow for the “triple wow!” That’s okay, imaginative planning can still create those moments of surprise that inject energy and generate lasting memories.

  • Pro tip: If you are hiring a lesser known (but fabulous) artist for a final night celebration, find a way to tease the audience during a general session. This could be a short performance during the beginning of the show. For example, the right song to introduce the CEO as he takes the stage, or an unexpected interview with the artist about something relevant to the audience (their version of successful marketing, innovation, trends, etc.).

This will inject energy into the general session and will create anticipation for the performance. Many audience members are not big music/theater fans or have very specific taste, but that doesn’t mean they won’t enjoy a great performance! Give them a taste of what they are in for. You’ll be surprised how much excitement you will create.

Recommended Reading: Choosing Your Corporate Event Entertainment

Get More WOW!

Entertainment can be more powerful than we often give it credit for. In an age defined by immersive and interactive experiences, how will your company drive corporate event audience engagement?

Call Kris or contact us for a few more great ideas that will most definitely WOW!

Measure Event ROI and Brand Attribution to Better Strategize Your Next Event

Proving good event ROI is one of the most important practices a business can develop to shore up the budget for future events. While measuring ROI can sometimes be elusive, if you align your event strategy with company goals, you’re better able to build a solid business case. 

Event ROI is tied to the event’s purpose, which should be guided by a company’s strategy. When the value of an event is measurable, event strategists can best demonstrate how future events will help to propel company goals. Company events are typically tied to four purposes: bringing people together, introducing new messaging, launching a product, and educating your team. Here’s how to measure event ROI for each of those purposes. 

conference- event roi blog featured image

Bringing people together 

The ROI for bringing people together can be determined by an event’s effect on a company’s culture and community. This is measured in how your attendees respond to an event. First and foremost — do they attend? Be prepared to design your gathering based on how potential attendees might feel about the event and how you’d like them to feel walking away from the event. If your company just laid off 100 people, your team may not want to see the red carpet rolled out for a celebration. But if you always host an annual event and cancel it this year, what signal does that send? The impact of the investment determines its value.  

Whether you’re celebrating a win or rebuilding from a loss, an event can be a great way to build team morale. If you want to honor your achievers with the gift of a significant experience, make it memorable. Some people don’t want to travel with coworkers, even if it’s an all-expense paid trip. 

If the event is at an attractive location, it can be an incentive for teammates to get to know each other better. If you’re going to take people away from their regular routines, an investment in an experience can make it worth their while. If it’s January at your office in Chicago, a trip to Hawaii is worthy of consideration. Once you make the decision to invest in an event, its value can be measured by the response of your attendees. This not only includes their willingness to attend but also how much they enjoyed themselves. How did the event make them feel? Consider asking with a post-event interview.

GET INSPIRED: UNIQUE CORPORATE EVENT PLANNING IDEAS

Introducing new messaging 

With any rebranding initiative, control over the messaging is of the utmost importance, and an event’s ROI is measured in the successful execution of the message. Getting your employees to unify behind messaging is a good investment to ensure a successful rollout. You can control the narrative of your company’s rebrand. The value of investing in this type of event can be as simple as a question and answer session to clarify any misinterpretations.

For example, if you’re introducing a new logo and brand name to your company, you could email that branding to thousands of team members, but when new messaging is emailed, you’re not able to create context. There’s no forum for questions. 

Instead, a virtual meeting with your CEO can more clearly communicate the message,  providing a firm foundation for connection before its lost in translation. In some cases, companies have hosted in-person meetings where cell phones are put into lockers to limit distractions. When a team is united in messaging, they’re less likely to leak an announcement before it’s been properly communicated to the group. The ROI of an event like this is best determined by measuring engagement with the message. Positive feedback, or the absence of negative feedback, is indicative of a successful messaging campaign.

CONSIDERING A SPEAKER?

Launching a product or service 

Experiential marketing is nothing new, as brands have been putting their products in front of people as far back as the first world’s fair. Infusing human senses create memories that can translate into a powerful and positive emotional response to a product or service. 

That type of event ROI is typically measured with sales. Wrigley’s introduced their chewing gum to the masses at the world’s fair in 1893. Needless to say, that proved to be a solid investment of time and resources. With modern-day events, many companies rely on event applications to track attendance demographics and the timing-related specifics of sales. Some of the more popular event apps include Whova, EventBoard, and Attendify.

The introduction of something new is a delicate process, and there’s inherent value in taking your time with a persuasive launch. People are often hesitant to accept change, with reactionary tendencies that reject new ideas. Investing in an event provides an opportunity to show and tell stories with multimedia, multi-sensory, immersive experiences. Whether it’s William Wrigley showing the value of chewing gum, or Steve Jobs showing the value of an iPod, it’s very effective for consumers to experience a new product in person. 

Educating your team 

If you’re rolling out a new product line, you may not see sales results for a year or more. The same can apply to an initiative to educate a team. To consider the value of training in person, we think most about retaining information. In our virtual world, it can be challenging to keep people’s attention with an online course. 

One of the biggest advantages of an in-person educational event is the opportunity to remove people from their regular schedules and into an environment that inspires creativity. By providing an immersive experience, you give your team a chance to be present and retain information. When you share with your sales team what they need to know to be successful, that event ROI is going to show up in your sales metrics. Another way to measure that ROI is with a thoughtful post-event survey. Did your attendees really learn anything? Ask specific questions and find out. 

Measuring event ROI with strategy

Whatever your event goals may be, the value of an in-person event is here to stay. Educators, entertainers, and marketers alike are asking their audiences to put phones down and engage their senses. The results are invaluable.

To determine the value of your next event investment, start with strategy and then measure with precision. At Heroic, we ask the right questions so that you can invest with confidence.

New call-to-action

Select the Right Corporate Event Partner to Elevate Your Brand

Your next big event will help foster your brand’s growth, so choosing a corporate event production partner is essential. Whether you need technical support or complete event design, the right partner will make all the difference in accelerating your brand’s growth. 

Your needs may vary depending on your company’s brand goals. An effective event production partner should always offer strategic thinking, experience, and collaborative expertise. At Heroic, we know the signals that determine what makes a good partner, so let’s look at some of the green and red flags any brand should consider when choosing a partner for a make-or-break event.

Strategy first

Before designing an event, corporate event production partners need to understand their audience, how they want to approach the audience, and any obstacles. With this in mind, the best partners will always offer solutions informed by your marketing strategy and branding. This strategic mindset comes with assessing the overall value of an event and letting that value guide corporate event production. Every event is unique, and successful events need design partners who bring a consultative approach to production.

RECOMMENDED READING: CORPORATE EVENT STRATEGY: THE SECRET BEHIND A SUCCESSFUL CORPORATE EVENT

Green flag: questions

Look for partners who ask questions and offer creative ideas. A successful discovery phase goes far beyond repeating and refreshing successful ideas from past events. Partners who seek to understand their clients’ company culture and needs will best understand what factors may impact their results.

Red flag: order-taking

Order-taking may be the right approach for some of your needs. There’s a distinct difference between a “what do you need us to do” question and probing questions that uncover your needs. Be on the lookout for order takers. A strategic partner will ask questions about timing, culture, logistics, and specific objectives that best guide their advice. 

Proven track record

Corporate event production partners reflect a company’s capabilities, and whomever you bring on board should be aligned with your company’s level of expertise. At Heroic, we look for vendors who demonstrate our sense of professionalism, urgency, and problem-solving know-how. Every event comes with challenges. If and when something unexpected happens, you’ll want a seasoned team ready to pivot. A proven track record shows that an event production team has the knowledge they need to evolve and offset whatever comes their way with alternative solutions. 

Green flag: referrals

Trust partners that other industry experts consistently recommended. Vendors that come with referrals are more likely to have built long-term relationships that improve the quality of their work. It helps if you’re looking for a recurring relationship, too. The more you work with one partner, the more expertise they will bring to your event needs.

Red flag: lack of specific know-how

If a vendor is seasoned but lacks experience relative to corporate event production, they may not be a good fit for your event. Make sure a potential partner’s skill level matches the needs of the event. The specific knowledge, network, and flexibility it takes to solve corporate event problems come from years of experience. The best way to determine this level of expertise before hiring someone is to ask detailed questions about their previous work.

A collaborative approach 

You achieve the best results when you work with experts who can collaborate and understand the whole of an event instead of one piece. When leaders surround themselves with trusted partners, the chances of success grow exponentially. Find a team that already has its team. You’ll know you can trust their ability to work together as professionals. Relationships you have throughout the corporate event production world make all the difference in the work when working long hours on an event, making it more enjoyable. Solid partners already have a strong network of working relationships that can meet any number of needs.  

At Heroic, we understand our core capability and know when to outsource. When we call our partners to fill in the gaps, we only choose creative partners as meticulous with timelines and budgets as we are. We also only select partners who are parallel in values in the way we work.  

LEARN ABOUT HEROIC’S SPEAKER SERVICES

Green flag: cohesive branding

True teamwork and collaboration happen when your attendees don’t feel the difference between the professionalism of a brand and its vendors. One event—one team committed to keeping your event moving efficiently. Solid partners understand a company and its initiatives enough to be unified in their execution. 

Red flag: the blame game 

When something goes wrong, and an event partner points fingers—it’s not teamwork. The best partners don’t look to blame anyone but instead calmly and efficiently get to work. No one wants to hear excuses. We want to hear “I’m on it” and see accountability for actions.

Invest in corporate event production partners who care

Experience, strategy, and collaborative skills are necessary, but that doesn’t add much if a partner doesn’t show passion for the work. Partners that communicate genuine enthusiasm for a project can better deliver the level of service that a company expects.

Heroic is a one-stop shop for staging, production, and creativity. Our experience makes us flexible to changes, and we’ve already vetted the pieces of our events puzzle—a determining factor in our readiness to deliver consistent results. Companies consistently partner with us because we choose our partners with professional integrity and understanding, and care for our client’s needs.

Contact us to discuss how we can apply our integrative approach to your next event

Choosing Your Corporate Event Entertainment

As an event highlight, corporate event entertainment has the potential to engage and inspire your attendees. It creates shared memories that will last far beyond the event. It’s a chance for them to snap out of their everyday thinking and experience something new. Your attendees might as well be back in the office if they don’t think they’re using their time productively—or if they’re not having a good time.

Choosing the entertainment for your event can be the difference between a so-so event or a great one. You can avoid common mistakes when you book corporate event entertainment for your next event. Like every aspect of event production, entertainment choices are most effective when guided by strategy

concert- corporate entertainment planning featured image

Strategize a balanced event

When designing and producing a corporate event, it’s crucial to understand what purpose the entertainment will serve at the event. Once you’ve uncovered the need for entertainment, you can make strategic entertainment choices. You can then determine how best to measure the success of those choices. 

For example, if your primary event goal is to share new information, you may want to formulate a plan to balance entertaining and educating your attendees. Seating your attendees in classroom-style rows to listen to speakers all day might not be the best way to keep your attendees engaged.

You might consider live music or a dance group to create energy as people walk into the General Session or an idea wall during a break outside the ballroom (or meeting room). It’s essential to capture the collective brain power in the room that will be lost by the time everyone gets back to the office. If your attendees have been watching PowerPoint presentations for a few hours, allow them to get up and move with a dance instructor or something that involves interaction. It may be exactly what your event needs to gain more powerful momentum. 

DISCOVER UNIQUE CORPORATE EVENT PLANNING IDEAS

Consider timing and location

Timing is essential for corporate event entertainment. Understandably, the entertainment for an awards show on the final night will differ from a general session. The entertainment should benefit the overall flow of an event. That can mean a musician between breakout sessions or an illusionist to reveal the CEO. Corporate event entertainment is an excellent opportunity for event managers to get creative within the strategy for the event.

The room layout will affect the entertainment experience. If you want your attendees to dance or sit during a musician’s performance, you’ll need to plan for that and create the room layout accordingly.  

Think about your audience

Who’s going to be in the room? Corporate event attendees are often a very diverse group of people, and it can be challenging to find entertainment that reaches every demographic of your audience. Consider what will be most exciting and engaging to everyone who’s there. 

For example, executive leadership may have different entertainment preferences than most younger employees. Is there an entertainer that the 30-somethings and the 60-somethings can all enjoy? It may be that Lionel Richie would create a better overall experience than Harry Styles (assuming both are in budget).

To create a successful experience, work with leadership and follow their lead to create the appropriate experience. If a team has experienced significant setbacks this year, they may not be looking to celebrate with a concert. But if sales are up and employees are ready for their first post-pandemic reunion, then it may be time to party (Karamu, Fiesta, forever…all night long).  

New call-to-action

Artists with corporate event entertainment experience 

Once you know what you’re looking for, you’ll want to prioritize finding artists who can be enthusiastic about your event, ideally with experience and a willingness to give the audience the attention they deserve. A corporate event requires special attention and great performers willing to provide it. 

You must be ready to set your entertainers up for success. For example, they’ll need information about the organization, the attendees, and the messaging of the event. Your performers should know who they are performing for and the event’s purpose. Performers should also understand any challenges with the company or venue regarding timing, content restrictions, or sound ordinances.

When given preparation time and information, we’ve seen rockstars bring down the house with unforgettable performances of original songs written specifically for a corporate event. On the flip side, we’ve seen what happens when comedians haven’t been correctly informed or guided, to the shock and dismay of leadership (particularly HR). For better and worse, the effectiveness of corporate event entertainment strategy lies in attention to detail.

Have some fun

Corporate event entertainment has the power to transform the mindset of your attendees. When it’s all said and done, you can measure an event’s success by your attendees’ engagement. Best case? Your event attendees will be talking about the performance long after it’s over, cherishing the lasting memory of an event that brought people together around a common goal.

If you’re looking for corporate event production that goes above and beyond, call Heroic.

Unique Corporate Event Planning Ideas

If your team already knows what to expect from your annual company meeting, or they’ve seen some version of the same PowerPoint presentation ten times now, you may be due for some fresh corporate event planning ideas. Your attendees will thank you for it!

Corporate event planning ideas should be guided by your brand personality and strategic goals, with thoughtful consideration of location, entertainment, and timing of activities. The key to your attendees’ delight is in the details! To make your next gathering one to remember in all the right ways, here are a few corporate event planning ideas and tips to keep in mind. To illustrate how impactful these corporate event planning ideas can be, we’ll be using an example of an intimate event set at a beautiful Napa Valley vineyard that had pitch-perfect planning and execution.

Recommended Reading: Heroic’s Guide to Corporate Event Strategies

Gather with purpose

Carefully evaluating a venue’s location is integral to the success of any corporate event. If you’re gathering in person, gather with purpose. With that in mind, it’s important to let the “why” of your event” inform the “where” and “when.” When companies were hosting events at the height of the pandemic, they had to select locations that allowed planners to create standout experiences while also adhering to health safety protocols. Also, sometimes it’s just more fun to be outside. For example, we were wowed by a financial service company and their perfectly executed corporate event at a Napa vineyard. The ideal location and California sun gave attendees a refreshed perspective and a memorable experience. 

Timing is also a big factor here. If your vision is to create attendee experiences outside of a hotel’s 4 walls,  there’s such a thing as too much heat (and humidity) and then there is the hurricane season. Consider both the geography and the time of year if you want ideal outdoor conditions.

 A venue’s layout also affects the flow of the event, so be sure to consider how open or intimate a space you’d need to achieve your desired impact. Have you ever attended a breakout session in a rock climbing gym? You wouldn’t forget it if you did. How about an early yoga lesson on the beach? Don’t be afraid to get creative with the space!

Get creative with entertainment

Strategy should guide all corporate event decision-making, and entertainment is no different. Whether you’re hiring a musician to play between work sessions or a comedian to roast the CEO at your awards show, unique entertainment choices are a great way to engage and inspire your attendees. Think about what kind of performance might help your employees break out of their everyday mindset. Could they use a laugh right now? Or do they want to be inspired? The difference between the success of a stand-up comic or a motivational speaker could lie in the needs of your attendees.


Whatever talent you might hire, the best way to make corporate entertainment unique is to incorporate it in a creative and surprising way. If you’re hiring a band, consider asking them to write an original song specifically for the event. If you’re hiring a magician, think about which team members have great personalities for being on-stage assistants—it could add an extra touch of fun and connection to the performance.

Make it interactive

Interactive performances and events make an impact. Any opportunity to directly involve your attendees is only going to elevate the event. This could be as simple as inviting attendees on stage or offering attendees to “drink and draw” along with an instructor. 

Going back to the winery event example, a highlight was the team of jugglers that performed at the award ceremony. Some jugglers were dressed as waiters, and, midway through the presentations, began tossing wine bottles about as if by accident. This fun and unexpected surprise kept attendees engaged throughout the ceremony. Creative entertainment choices like this excite your attendees and have them looking forward to the company’s next event for months to come.

Personalize the experience

Another great way to keep your attendees engaged is to design the experience with them specifically in mind. What do your attendees need? Let that need guide the event idea. If your employees haven’t met yet, and they need a team-building exercise, an escape room might be a fun corporate event planning idea for the team. Or even if you know that you need your attendees sitting in chairs all day, there are ways to personalize that experience.

Let’s go back to the winery example one more time (we really loved this event!). As the attendees moved through a beautiful winery all day, enjoying the wine country scenery and juggling waiters, they were also each given a personalized wine bottle. The wine was delicious, the inscriptions on their labels were thoughtful, and no one left the event feeling like a number. It’s attention to detail like this that makes all of the difference for event planners’ success.

New call-to-action

Don’t forget the fun

When designing an event, consider your attendees’ feelings and how you want them to feel. Let the meeting agenda and your unique event activities evolve from there, and whatever you do—don’t forget the fun. It’s safe to assume everyone wants to let their hair down every once in a while, and a unique corporate event planning idea has the power to transform your attendees’ mindset. 

We’ve all seen the same presentations over and over. We’ve all sat in familiar rows of chairs, facing a seemingly endless lineup of corporate speakers. For your next event, consider flipping typical event planning ideas on their heads. When you think outside of the box, you’ll inspire your attendees to do the same.

 If you’re looking for a corporate event production team that thinks of everything, contact Heroic today.

How to Measure Event Engagement for Your Next Corporate Experience

Event success is as measurable as it is achievable—and if you have experience producing successful events, you know it’s all about event engagement. With engagement goals baked into your event strategy, you can effectively and accurately measure the success of your event.

But the age-old question remains: how do you quantify event engagement? 

Your purpose is your best metric. Do you want to increase sales? Cultivate relationships? Share a branding message? 

When your event has a clearly defined purpose, the metrics you’ll use to measure engagement will be easily definable. Engagement tools can help you learn whether attendees are moved to act on your purpose, helping you quantify event engagement. 

Post-event surveys

You may think it’s over when attendees walk away smiling and buzzing with compliments, but engagement goes beyond how attendees feel about the event. It’s what attendees do as a result of the event that matters. 

So, ask them what they’re doing post-event. A thoughtfully crafted post-event survey can generate meaningful feedback only if you ask the right questions. 

Put yourself in the place of your attendees when you develop your survey. Consider how you want them to be empowered in the days and weeks after an event. Net promoter scores help measure approval and room for growth, but more specific questions informed by clear goals—such as sales numbers, if applicable—can determine whether your attendees were properly engaged. 

Find ways to learn about attendees’ actions after the event, if any. Don’t be afraid to hear them say it was a waste of their time. Candid questions and responses are best: you’ll never know unless you ask. When you engage with emotional perception and understand how it motivates attendees, you get vital insights that will inform the strategy for your next meeting. At the very least, you want to know what held your attendees’ attention—and what didn’t.

Related Reading: Corporate Event Strategy – The secret behind a successful corporate event

Surveys for non-attendees

Event feedback shouldn’t stop at event attendees. Strong relationships with sponsors and speakers are just as meaningful—and measurable. Find out what your sponsors got out of an event, and don’t shy away from asking what they’d like to get out of the next one. You can ask about event messaging: was it clean and clear? Ask them if on-site teams felt supported by the venue and planners. 

How you ask questions impacts your results: the more thorough you are with your surveys, the better. Whether you’re sending out a survey as a mass email or setting up a call with your attendees, the effectiveness of event engagement data can vary significantly based on your approach to gathering it.

Event apps and social media

Many platforms support event management, and with those applications come helpful tools for measuring event engagement. The event app adoption rate is a valuable metric for understanding engagement levels. Your goals can determine any metrics you use beyond that.

For example, Whova provides tools to market your event, register attendees, and measure engagement with in-app polls and surveys. It can gauge how long attendees stayed at your event. Most in-event applications—EventBoard, BusyConf, Grupio, myQaa, TapCrowd, QuickMobile, SpotMe, Eventmobi, CrowdCompass, Attendify, and Pathable—can provide this kind of data and more.

Social media applications provide free data regarding click-through rates, post engagement, and page visitors. For example, LinkedIn metrics can provide information on social media traffic on the day of your event. Hootsuite and other social media performance tools can track the success of promotions across platforms and when attendees may have engaged with your event announcements. You can gain insight into when attendees clicked and why. If you experienced an engagement boost on social media after your event, social media tools can tell you exactly when it happened.   

If you allow your attendees to register for event updates, you can also offer them an opportunity to rate the speakers and programs they attend. With an in-event app, they can rate what they see within minutes of a session, providing much more accurate feedback than a post-event survey taken days after an event. You can use data to consider making changes to your next event if you find less-than-stellar engagement. 

New call-to-action

Raw numbers matter

While a thorough survey can provide invaluable qualitative data, sometimes the clearest indicator of event engagement is in the attendance numbers. Still, engagement tools in event applications can collect more detailed information on timing and demographic-related specifics. 

Maybe your attendees rushed to the ballroom for one keynote speaker, or perhaps your attendance numbers were inconsistent over the course of the event. If your attendees aren’t making it to every session, those numbers might also indicate factors that deter involvement—location, timing, personal preferences, or otherwise. Use this information to inform the strategy for your next event.

Related Reading: Heroic’s Guide to Corporate Event Strategies for 2022 and Beyond

Keep them talking

There are many ways to measure event engagement, but if the event ends with attendees taking action and speaking positively, you must capture these sentiments. Whatever insights you garner may be worth repeating with future events. 

Always ask the right questions, even if it’s uncomfortable. Consider how the results match your strategy and make adjustments accordingly. 

At Heroic, we focus on event strategy before any planning begins. That means success can be as accurately defined as it is measurable. Ask us the questions about event engagement you need answered, and we can build a strategy together. 

Heroic’s Guide to Corporate Event Strategies for 2023 and Beyond

If you’ve ever driven with kids in the car, you’re familiar with the question: “Are we there yet?” That’s what it has felt like the last two years for anyone who plans corporate events or develops the corporate event strategy.

With joy in our hearts, we can finally proclaim: Yes! We’re there!

Now it’s time for a new set of questions. Like, how have corporate events changed? What are the latest corporate event trends? And, what’s the best way to get started planning? 

We’re here to address these questions and more, including:  

  • How to reignite your corporate event strategy
  • What’s trending in corporate events 
  • How to create memorable brand experiences 
  • How to start planning your next corporate event 
  • How to measure your event success 
Corporate Event Strategies Guide CTA

How to reignite your corporate event strategy

Prior to the pandemic, in-person events were the gold standard for brands. It’s almost as if the event wasn’t live, in-person, it didn’t happen at all. As a result, virtual events, which existed long before the pandemic, often took a backseat to in-person events.

That sentiment is shifting big time.

Virtual events have hit their stride. In fact, we believe in-person events that include a virtual offering play an integral role in any corporate event, especially when you need to: 

  • Reach a bigger audience
  • Accommodate folks who are unable to attend in-person 
  • Manage your travel budget

What’s trending in corporate events? (How to give it that wow-factor)

Every day, we talk to brand and marketing leaders about their event goals and objectives and two things keep bubbling to the top of those conversations.

People want connection

Whether it comes in the form of networking with new people or reconnecting in person with longtime colleagues, the trend is all about establishing and strengthening relationships. 

This is especially true for companies that went from 100 percent in-office to 100 percent remote in a very short period of time. When planning your corporate event, be strategic with your agenda structure and create space and creative tactics to encourage connection, teamwork and celebration. 

People want to have fun

After two years of staring at laptop screens, people are ready for something different – they’re ready to meet in-person. We’re seeing more interest in laughter, inspiration, balance, real-talk and fun. 

Frankly, we’ve never been happier to have speakers and entertainment as part of our core offerings.

Bringing in outside speakers and talent that are aligned with your event goals create that momentous experience for your audience. While the phrase “surprise and delight” may seem overused, this is definitely the time for it. 

How to create memorable brand experiences (on stage, on-screen, or both)

Lasting impressions rarely happen by accident. They take vision, creativity and lots of planning. Showing up strong at your next event starts with nailing your goals and objectives. This is the springboard for your ever-so-important event strategy. 

What’s the format?

Shakespeare couldn’t have predicted just how true his “all the world’s a stage” line would be in today’s world. The stage can be physical, like at an in-person corporate event. Or the stage can be “on-screen,” like during a virtual event.

What options does the format offer for branding?

In-person events offer more familiar opportunities for communicating your brand in the overall event design – think scenic elements, graphic design, signage, collateral and swag. All of these remain important and should be part of your overall event strategy as they impact the experience you are creating for your audience.

Virtual corporate events have plenty of branding opportunities, too.  

When we produce events for the small screen, we use what’s called a virtual platform to deliver the event. This virtual event technology is an intricate component of your event strategy. It not only sets your event apart from everyday Zoom or Teams calls, it supports the content and experience you are creating and managing.

Virtual events offer many opportunities to let your brand shine. From your pre-communications strategy to registration, to the login screen and pre-show lobby, to your mainstage, breakout rooms and so on – integrating your brand into the design of all touch points is critical. 

Your audience should know immediately that they are at your event, just as you do when you see an Apple launch or the NFL draft, as every detail supports the brand and the goals and objectives of the event.    

A friendly word of caution

Maybe it was living through two years of Zoom calls from home, but we’ve noticed audiences have a low tolerance for technical mishaps, poor quality, awkward transitions and lackluster production. Be sure to invest the time and dollars to make your next event feel special (whether it’s in-person, virtual, or hybrid). Your audience has been waiting for it.

How to start planning your next event

We all appreciate the gift of time, and that’s certainly true in the events industry. Where possible, our clients bring us into the planning process early. We’ve earned a seat at the table by bringing an objective clarity to their event goals and by providing a seasoned, strategic approach to planning and execution.

It is beneficial to nail down essential considerations early, especially:

Event location

This is driven by many factors including the type of meeting (incentive will drive the location/type of hotel), demographics of your audience (east/west coast, etc), airport accessibility, union/non-union labor city, expo component, your budget, etc.

Venue selection

This is critical to your event flow so approach this with a concise list of “must haves,” including: quantity and size of breakout rooms, General Session square footage/shape/ceiling heights with no low-hanging chandeliers, your preferred seating layout, staging/scenic footprint, flow of meeting space, outside meeting space, reception areas, and now more important than ever – the hotel guidelines and budget add-ons.

Site visits

Involve your production partner as you consider a venue for your event and include them on your initial and follow-up site visits. Their view is a combination of technical and production savvy and a discriminating view on what is possible to execute at a specific venue. Your production partner sees different things during site visits that should be factored into the technical budget. They will inquire about rig points, power, load-in restrictions and can also provide specific requests before a contract is signed. 

If event marketing is part of your strategy, you know the importance of making the event unforgettable. That’s where working with an outside partner can make all the difference in delivering a unique experience that drives your messaging and goals. They can:

  • Help you articulate your goals and objectives
  • Focus on understanding your target audience and what drives them
  • Discuss problems your audience may have directly or indirectly related to the event subject matter
  • Drive creative ideas and content that support your brand, messaging and engage your audience
  • Ask hard questions like – what do you want your audience to feel, to do after attending your event
  • Take broad ideas and funnel them down to what is impactful
  • Work with you on timeline management
Corporate Event Strategies Guide CTA

Timeline for planning a corporate event? 

There’s no magic number or foolproof equation. It all depends on what you’re trying to achieve and the support and resources. For example:

  • Do you need to bring people together quickly for an announcement? Or are you sharing a new strategic direction for the company?
  • Is it a brand-new product launch? Or the next iteration of an existing product?
  • Is it a one-time special recognition event? Or an important fundraiser?
  • Is your approval process straightforward or multi-layered with many stakeholders?
  • Is accessibility to leadership’s calendar accessible or impossible?
  • Do you have a budget to support partnering with an agency to produce and execute your meeting or are you driving solo?

Measuring the success of your corporate event

No matter how meaningful an event is, it also needs to deliver measurable value to the business. Who doesn’t want to show ROI to their leadership? Which route you take to measure your results depends on the goals and the corporate event strategy you established. For example:

  • Traditional measures – You can follow up with your audience using an email poll or survey.  
  • Technology – Virtual event platforms provide a wide variety of stats and data about your event – like how often people engage on the platform, which breakouts they attended, or which content they reacted to.  
  • Content-related goals – Let’s say you have an annual sales meeting. You could track customer engagement or retention after the event. If you introduce a new sales process, you can measure whether you have an uptick in sales after three or six months. If you host a state of the business update, you can follow it up with interviews.

It’s your move

We hope these corporate event tips and insights are helpful – especially as you’re thinking ahead to your next event. Let’s chat if you get stuck in the process. Our team would love to help you reignite your corporate event strategy.

What Factors Drive Costs for Top Audio Visual Companies?

We’re all familiar with the phrase, “You get what you pay for.” There is truth behind that statement, but do you always need to pay more to get what you need? Well, yes and no. As with most things, it helps to understand why prices vary, and then you can decide what level of service you need.

After all, the top audio visual companies got there for a reason. As an event planner, you know how important it is to understand what sort of AV set-up and timeframe will likely be needed for different types of events. Understanding the AV business itself from a behind-the-scenes perspective makes you an even more insightful and effective planner and partner, and it gives you a clearer picture of what goes into the charges you pay. Continue reading “What Factors Drive Costs for Top Audio Visual Companies?”

Virtual Event Planning Guide

Virtual events aren’t going away. Here’s what you need to know about virtual event planning.

For years, many of the in-person events we produced included a virtual element as part of their overall production. But it wasn’t until “it-which-shall-not-be-named” forced our industry to think differently, that going completely virtual became the norm. It was the only safe solution for our clients to keep telling their stories, sharing their messages, and celebrating their achievements.

Continue reading “Virtual Event Planning Guide”

Top 5 Tips for a Successful Virtual Commencement

It’s hard to believe spring is right around the corner, which means it’s almost graduation season. As you may have guessed, commencements in 2021 won’t be like they used to be – massive venues with hundreds, perhaps thousands, of people gathered for hours as they watched their loved ones walk across stage. But big venues and large crowds aren’t the only things that make a commencement memorable. Many schools are shifting away from cancelling commencements completely and transitioning to a virtual setting. We’ve compiled a list of our top five tips for you to consider when creating a successful virtual commencement.

Continue reading “Top 5 Tips for a Successful Virtual Commencement”

How to Book More Business with Speakers Bureaus with Diane Goodman and Kris Young

Jane Atkinson of The Wealthy Speaker Podcast featured our very own VP of Speakers and Entertainment, Kris Young, and the founder of Goodman Speakers Bureau, Diane Goodman, on her podcast about navigating toward the “new normal.”

Continue reading “How to Book More Business with Speakers Bureaus with Diane Goodman and Kris Young”

Don’t Cancel That Meeting. Consider Live Streaming!

The meetings and events industry has been shaken by the realities and uncertainties of the recent coronavirus (COVID-19) outbreak. Companies have started to second-guess their meeting plans, or are canceling them altogether, especially when travel is involved. Hindsight will be 20/20 as to whether or not these steps are overreaction or prudent. But, at the very least, they are certainly well-intended. And though that intention for your audience is there, the delivery of your event’s message has now been compromised. So, short of canceling altogether, what can your organization do to share its message, in a safe and timely manner?

Continue reading “Don’t Cancel That Meeting. Consider Live Streaming!”

Heroic Welcomes Kris Young As New VP Speakers & Entertainment

Kris Young_Heroic ProductionsWe are excited to announce our newest member to the team, Kris Young as VP, Speakers & Entertainment. In this role, Young will solely focus on helping clients secure talent to help deliver event key messages.

Continue reading “Heroic Welcomes Kris Young As New VP Speakers & Entertainment”

No Filter Needed: How to Add an Instagram Museum to Your Event

Creating an engaging experience that attendees can share on social media platforms is crucial to the success of your event and future attendance. And what better way to invite your attendees to engage with the event than by installing an Instagram museum, where they can snap selfies and post to social media!

Continue reading “No Filter Needed: How to Add an Instagram Museum to Your Event”

Planning a Gala That Goes From Gala Dulls-ville to Gala Hits-ville

The gala is a staple for fundraising and corporate celebrations. Easy enough, just roll out a few white stage lights, a projector, white tablecloths, a plated dinner, seat guests at the same table all night—and, cue the collective “YAWN.” It’s time to shake your mental Etch-a-Sketch on those ho-hum traditional assumptions and make way for fresh, energized, and memorable.

Continue reading “Planning a Gala That Goes From Gala Dulls-ville to Gala Hits-ville”

Music Harmonized: 8 Considerations When Planning Live Music for Events

Heroic Productions_Live MusicMusic inspires, incites, and indicates a level of thought and care that went into your event. Besides, who doesn’t like music? Or at least good, well-played, produced and curated music.

When you are planning for events, live music can serve as a background, or take center stage, or both. Either way, it’s essential to consider the details. Should it be a band, orchestra, duo, soloist, organ grinder with a monkey, or maybe a drum line? Wait, what genre—jazz, pop, rock, hip hop, cover dance, there are lots of choices. 

Continue reading “Music Harmonized: 8 Considerations When Planning Live Music for Events”

How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement

Here in Minnesota, where choral music traditions are mythic, we are blessed with an abundance of Christmas concert performances. And one of those cherished traditions is Christmas in Christ Chapel at Gustavus Adolphus College.

When you talk to people about Christmas in Christ Chapel, the word you hear most often is joy. Happily, there is a long-standing connection between the Heroic Productions team and Christmas in Christ Chapel, or C in CC as it is known locally. In a way, you might even say Heroic has been there from the start. Continue reading “How Gustavus’s Christmas Performance Fosters Student and Alumni Engagement”

What We Prefer In A Preferred Event Vendor

Heroic Productions_Preferred Event VendorWe know it’s hard to believe, but no, we at Heroic do not do everything. We have trusted cohorts, collaborators, and creative comrades—and yes, we have preferences. Our vendor standards are as high as the standards we hold for ourselves.

Often, the client selects the partners on any given project. In which case, we anxiously and hopefully scan the roster. Sometimes we’re downright giddy, and sometimes we’re not, but we always play nice with others.

Continue reading “What We Prefer In A Preferred Event Vendor”

Tour Tips: How to Take Your Corporate Events on the Road

08_07_TakeYourCorporateEvent-1Multi-location corporate events are more popular than ever. But that can really complicate things for event planners because corporate events that are scheduled in series should all have the same look and feel, no matter where you are. So, how can you take your show on the road and do it right?

Here are some tips using Delta Airlines’ retirement event for the 747 fleet. Continue reading “Tour Tips: How to Take Your Corporate Events on the Road”

Tips for Throwing a Kickass Annual Corporate Event

Heroic Productions_Kickass Corporate EventOnce the holidays are over and everyone’s back in the office, you may think your employees are partied-out. But, no! Kicking off the new year with a kickass corporate event is the perfect way to keep the happy holiday spirit rolling as everyone re-focuses on the work at hand. Throw the right event, and you can reinforce their renewed sense of motivation and look forward to a successful business year.

Continue reading “Tips for Throwing a Kickass Annual Corporate Event”

Tips for organizing a successful roadshow event

bring your own av teamMulti-location corporate events are more popular than ever. But that can really complicate things for event planners because you want to give all your attendees, in all your locations, the same message and experience. How can you take your show on the road and do it right? Take your AV team with you! Here’s how that works.

Everything revolves around logistics

Your AV team and all their gear need to be in the right place at the right time. You have to allow enough time for shipping/trucking and personal travel. For example, here’s how our Heroic crew handled the AV for Delta Airlines’ 747 fleet retirement event. Four locations across the US, 300-500 guests at each event, in four consecutive days. In winter!

Continue reading “Tips for organizing a successful roadshow event”

The Role of AV in Sponsorship and Brand Activations

Nintendo_Switch_Target_Heroic ProductionsLighting and sound convey emotion, which is why they are such critical elements of any AV plan. Emotions are what memories are made of, so creating an evocative experience makes your event memorable. It’s not surprising, then, that both lighting and sound can play an impactful role in brand and sponsorship activations.

Continue reading “The Role of AV in Sponsorship and Brand Activations”

Use AV to Create Emotional Appeal for a Successful Event

08-27-19_Emotional LightingEmotion is all about the senses. No matter the size or purpose of your next event, its emotional appeal is what will draw attendees in, keep them engaged, and give them an experience they won’t soon forget. Yes, your content is the foundation. But the way you highlight it and create an atmosphere around it make all the difference.

The pros do it in movies all the time. We don’t know the people on the screen, but somehow, we’re invested. Sure, there is a script and acting, but lighting plays a huge role in creating an environment that feels real.

Continue reading “Use AV to Create Emotional Appeal for a Successful Event”

Successful Event Planning: What’s Your Plan for When Disaster Strikes?

successful event planningBad, worse and full-out tragedy. For event planners, “disaster” can range from your speaker being unprepared, to a microphone malfunction, to the Fyre Festival. No one wants to think that something truly disastrous will happen during their event, but the truth is that things do happen. And if you aren’t prepared, the outcome will likely be worse – perhaps catastrophically worse. Planning for the worst usually means you’re better equipped to deal with it if disaster really does strike.

Continue reading “Successful Event Planning: What’s Your Plan for When Disaster Strikes?”

Theatre Lighting Techniques for Dramatic Stage Lighting At Your Event

Camera! Action! Wait, where are the lights? We often take lighting for granted, but as an event planner, the more you know about the creative side of lighting, the more you can engage your audiences and impress them with memorable experiences.

The best way to add drama with lighting is to take a tip from the theatre. Stage lighting pros are experts at using light to evoke emotions and create a dramatic (or romantic, or we-mean-business) mood. The same goes for big music events because nothing uses more lighting to make an impact than a rock concert!

Here are some stage lighting tips and tricks we regularly use: Continue reading “Theatre Lighting Techniques for Dramatic Stage Lighting At Your Event”

Want Massive Impact at Your Event? Try Storytelling.

event storytellingStorytelling. It’s not just for bedtime anymore. Now it’s all grown up and ready to wow guests at your next event. Telling stories can be a compelling way to massively boost your event’s impact and make it more memorable because it has multi-sensory appeal. Storytelling is the all-inclusive technique to deliver that extra wow factor! Continue reading “Want Massive Impact at Your Event? Try Storytelling.”

WOW Factor at a Zero Waste Event? It Can Be Done!

zero-waste-eventsEvery event planner’s goal is to wow their audience. While you can always do more to impress them, you can also do less. Nothing, to be exact!

Zero Waste events are a big deal these days, for both event hosts and attendees. Announcing “This is a Zero Waste event” is a great way to attract and enthuse the audience, and your event will positively impact the environment, too. But can you get the wow factor you’re looking for in event production and be sustainable at the same time? You bet!

Continue reading “WOW Factor at a Zero Waste Event? It Can Be Done!”

What Factors Drive Costs for Top Audio Visual Companies?

top audio visual companiesHave you ever wondered why the “same” meal costs more at a nice restaurant than at a corner diner? Probably not, because most of us just know the difference. At a nice restaurant, we expect a better chef, better ingredients, and better atmosphere at the nice restaurant, and we realize there are costs involved with that. Yet when we want something special, we know exactly where to go for an experience that lives up to the occasion.

The same holds true for top audiovisual companies. Some of the factors that affect the cost for an event include the size of the venue, goals of the production, and the AV gear necessary to make it happen – yet it’s just as important to make sure the right gear is in the right hands. Experience and expertise are the factors that can make your event production truly memorable and increase the value of your investment. Continue reading “What Factors Drive Costs for Top Audio Visual Companies?”

Gala Tips and Takeaways from the Minnesota Star Awards

minnesota star awardsWe had a unique 360-degree view of this year’s Minnesota Star Awards, the International Live Events Association’s gala to honor the top performers in our industry. Not only did we have the opportunity to present one award and win another – which was a true honor – but we also handled the entire AV production. And if you don’t think we pulled out all the stops for a ballroom full of our industry colleagues, you don’t know us very well!

It was a huge event, and working with industry insiders as both our “clients” and the “talent” only added to the pressure, yet that ultimately proved the value of some of our most trusty processes to pull it all together.  Continue reading “Gala Tips and Takeaways from the Minnesota Star Awards”

Day of Event Checklist: What You Need For Any Sized Event

Day-Of-Event-ChecklistWhen you’re hosting an event of any size, there are a lot of details that have to come together. Chief among them is AV, because every event needs sound, visuals, and (usually) lighting. One of the best and easiest ways to avoid overlooking an important detail is to create a day of event checklist. You can use it to plan your event and also to literally check off each item as you review your final preparations.

Continue reading “Day of Event Checklist: What You Need For Any Sized Event”

14 Fundraising Gala and Event Themes Attendees Will Love

People will attend your fundraising gala because they want to support your organization. But, let’s face it — a fun or intriguing theme won’t hurt. After all, you want to maximize attendance from people who are willing to invest in your cause! This is where fundraising gala themes come into play.

You’ve probably heard of the Met Gala, an annual fundraiser for the Metropolitan Museum of Art’s Costume Institute that draws every top celebrity in the country to one venue. Each year, the gala follows a certain theme:

  • Rock Style, Cubism, and Fashion
  • Superheroes: Fashion and Fantasy
  • Punk: Chaos to Couture

While the Met Gala is one of the most extreme examples of gala themes, you can pick a theme that intrigues invitees and sets the tone for your entire event. But, what are some good fundraising gala themes you might consider? Here are 14 of our favorites. You can adapt them for your event or use them to kick-start your own imagination. Continue reading “14 Fundraising Gala and Event Themes Attendees Will Love”

Event Management Skills: 6 Tips to Remember When Things Go Wrong

event management skillsThere’s nothing more frustrating than putting a lot of time and money into planning an event only to have something go wrong. But, as we all know, it happens — ALL THE TIME! Whether it’s a small misunderstanding about table settings or a technical issue with the soundboard, people will make mistakes and problems will arise. Your job is to remain calm, adapt, problem solve, and communicate.

So, how do you show your event management skills when things go awry?  Continue reading “Event Management Skills: 6 Tips to Remember When Things Go Wrong”

What to Know When Working With a Union Venue

union venueAs you’re looking for that perfect location for your next event, be sure to ask this question: is it a union venue? If so, that fact may affect your budget and will likely impact how you schedule certain elements of your production. What, exactly, does it mean to work with a union facility? There are different types of unions – governing different jobs – so let’s look at the basics from an AV perspective.

Continue reading “What to Know When Working With a Union Venue”

Fundraising Tips: How to Get The Most From Your Silent Auction

silent auction tipsIf you’re hosting a fundraiser, chances are you’ll have a silent auction. Silent auctions are a great way to raise money, and you can get a lot of unique donations to put up for auction. But success (as in maximum dollars raised) is no accident. These silent auction tips will help you get the most from yours.

Continue reading “Fundraising Tips: How to Get The Most From Your Silent Auction”

Impressive Event Swag Ideas to Keep Your Business Top of Mind

swag ideas Staying top-of-mind after an event is important for businesses. And what’s the best way to do that? Provide free swag to event attendees. After all, who doesn’t love free stuff? But beware, there’s stuff, and then there are really great swag ideas. A bag full of “who cares?” won’t do anything to identify your business as innovative or memorialize your brand.

So, what can you give away that will really impress your guests and keep them thinking about you long after the music stops? Two critical factors to keep in mind:

Small Event Tips: What You Need to Plan a Small Event

how to plan a small eventIf you are new to event planning, you’re still learning what kind of AV equipment is available, let alone what’s necessary for a particular type and size of event. That’s OK, there’s a lot to learn. And even seasoned pros sometimes need help when it comes to knowing how to plan a small event that makes the best use of audio and visuals.

So, let’s talk about the kind of equipment small events typically require. Even when your audience is small — say, around 75–200 people — you still need entertainment and/or speakers. Every event has some kind of programming, so it’s simply a matter of scale.

Maybe you just need the basics for a meeting with presentations or an awards luncheon that will include a video or live entertainment. Whatever the details, the last thing you want to do is cut corners. The event will reflect on your company or client, and on you as the event planner, so you want it to deliver its professional best.

Continue reading “Small Event Tips: What You Need to Plan a Small Event”

Event Management Tips: 6 Ways to Reduce Stress While Planning an Event

event management tipsLooking for some event management tips to help reduce stress? You’ve come to the right place. Being an event planner sounds like nothing but fun to those who don’t have to do the job. But you know it takes a lot of creativity and careful choreography to pull things off flawlessly. And that, of course, is stressful.

You’re responsible for managing vendors, presenters, performers, caterers, contracts, marketing, and all those tiny details that go into planning an event. You’re good at that, but you need to get good at managing your stress, too. So, here are some event management tips that are guaranteed to help: Continue reading “Event Management Tips: 6 Ways to Reduce Stress While Planning an Event”

7 Websites That Make Finding an Event Space Easy

event spaceUsing new or unusual venues keeps events interesting and engaging. But finding the perfect event space can be time-consuming. It has to be the right choice, otherwise, your event could flop or execution could become a major headache. Thankfully, there are websites you can consult to simplify your selection process.

Here are some of the best websites we’ve found that make finding an event space easier. While some of them are global in reach, others focus on the U.S. Many even allow you to contact the venue or submit requests for proposal (RFPs) directly from the site.  Continue reading “7 Websites That Make Finding an Event Space Easy”

What the Numbers Say About Your Event’s Audience Engagement

event-audience engagementCreating an engaging event for your attendees is top of mind as you’re planning the event. But how do you know if you succeeded? Can you actually measure audience engagement — and, if so, how?

You can look around as your event unfolds to see how people are reacting (and you should), but that’s pretty vague and doesn’t necessarily give you an accurate picture. You need reliable data. Details. Ideally, you need to measure attendee response to every aspect of your event — not only the content but the ambiance, the food, the venue, even the back-end processes such as sign-up. Sure, people came to your event, but were they engaged? Continue reading “What the Numbers Say About Your Event’s Audience Engagement”

Event Branding Ideas: 5 Classy Ways to Brand an Event

Branding your event is really important for business, but attendees don’t want to see your logo and brand colors plastered all over the venue. Too much, and it all becomes “background music,” losing its visual impact. Besides, your brand is more than your logo and colors anyway — it’s the total perception people have of the company, whether they’re employees, customers, or event guests.

So, what are some branding ideas that will draw positive, memorable attention? You want buzz, not zzzzzzzzzz. So think beyond the same-old-same-old. Continue reading “Event Branding Ideas: 5 Classy Ways to Brand an Event”

An AV Experience: What We Learned from Super Bowl LIVE

super bowl liveThe opportunity to work on Super Bowl LIVE festivities doesn’t happen very often for Minnesota vendors. In fact, the last time we hosted The Big Game was in 1992, when the Washington Redskins defeated the Buffalo Bills 37–24 at Hubert H. Humphrey Metrodome. When The Big Game came to U.S. Bank Stadium last year, we were honored to have a seat at the table by being chosen as the lighting provider for all of Super Bowl LIVE 2018.

Super Bowl LIVE was hands-down the largest event we’ve participated in to date, and it challenged us in ways we’ve never experienced before. We learned a number of great lessons from our AV experience at Super Bowl LIVE that we wanted to share with others in the event production world. Before we jump into the lessons we learned, it’s important that we lay out the details of this large-scale event. Continue reading “An AV Experience: What We Learned from Super Bowl LIVE”

6 Ways to Get Out of Your Event Design Rut

event designIt’s every event planners goal to make things go as smoothly as possible at your event. So it’s easy to follow a tried-and-true formula of branded colors, logos, and speeches from the CEO — no surprises there! But, think about it from your audience’s point of view. No one wants to attend the same event over and over again. So, if you’re focusing on efficiency instead of your attendees, it’s time for a change!

Here are six ways you can get out of your event design rut, freshen it up, and reignite excitement. Continue reading “6 Ways to Get Out of Your Event Design Rut”

Event Production 101: What it Takes to Pull Off a Large Event

Large Event ProductionA lot of work goes into hosting a great event no matter what size it is, but larger events require bigger venues and more of everything. And more almost always means more complicated, especially when you’re talking about audio-visual requirements. So, what goes into AV setup for a large-scale event?

Continue reading “Event Production 101: What it Takes to Pull Off a Large Event”

Event Setup: 3 Tips for a Quick, Stress-Free Load In and Load Out

Loading DockIf you’re planning an event for your business or organization, load in and load out may not be the first thing that comes to mind. It may not be “your job,” but a smooth load in and load out process can make all the difference for your event. So it is up to you, as the planner, to do everything you can to ensure event setup goes well. Continue reading “Event Setup: 3 Tips for a Quick, Stress-Free Load In and Load Out”

A Crash Course on AV For Event Planners

av eventsIf you’re an event planner, every one of your projects incorporates audio visual elements in some way. Your needs might be quite simple, or they could be fantastically complex. You don’t have to be an AV expert (that’s what the pros are for!), but a basic understanding of the sound and lighting terminology and how to work with your AV team will help make each of your AV events flawless.

With that in mind, we’ve put together this crash course on AV. We hope it helps!

Continue reading “A Crash Course on AV For Event Planners”

10 Must-Use Promotional Strategies for Your Large-Scale Event

how to promote an eventYou want people to attend your event, yes? Then don’t get so caught up in planning the experience itself that you forget to promote it! When considering how to promote an event, the more avenues you can tap into, the better — as long as they’re relevant, of course. So, go ahead and use traditional options such as posters and press releases, but be creative, too. Especially when it comes to digital promotion.

Continue reading “10 Must-Use Promotional Strategies for Your Large-Scale Event”

Going Once, Going Twice: Tips for Conducting a Charity Auction

AdobeStock_142288278 [Converted]If you’ve ever been to a fundraising event, you likely cruised the silent auction tables and watched (perhaps in amazement) as an autographed football jersey sold for $500 in the live auction. Auctions are one of the most fun and profitable ways for organizations to raise money. But a charity auction is also a lot of work.

Whether your event will feature a silent auction, live auction, or both, you’ll need careful planning and savvy strategy to bring in top dollar. In addition to auction item donors, recruit sponsors to help cover event costs because, ultimately, “top dollar” really means net income.

Continue reading “Going Once, Going Twice: Tips for Conducting a Charity Auction”

Event Planning 101: 4 AV Fees You Should Know

AV FeesNo matter how great your audience finds your event, it cannot be deemed a success if you blow out your budget. So, as you’re searching for an AV partner and set-up that won’t break the bank, remember to ask about additional fees. You may not think you need to pay for extra cables, a scissor lift, or lunch for the crew, but you do. Or you might. Don’t get caught off guard by overlooking these details.

Continue reading “Event Planning 101: 4 AV Fees You Should Know”

#EventOfTheYear: How to Create a Socially Shareable Event

You want to attract the largest possible audience to your event. After all, you plan to deliver some truly impressive event experiences. But not everyone can attend. So, how can you take those experiences to non-attendees? Through social media, of course! By creating shareable moments throughout your event, you can reach a larger crowd than is physically possible and inspire even greater participation next time.

Fear of Missing Out (FOMO) is one of the strongest motivators ever. A socially shareable event plays on that worrisome FOMO, by building pre-function anticipation. Your event is all the buzz — clearly, it is a must-attend. Sharing also eases FOMO by enabling non-attendees to benefit vicariously.

A socially shareable event allows you to take the experience to those who cannot attend, and to bring them in as participants. And if you’re thinking social sharing is only for millennials, think again. No matter your type of content or target audience, you can bet your people are using social media.

Continue reading “#EventOfTheYear: How to Create a Socially Shareable Event”

Captivating Your Audience: How to Find Engaging Conference Keynote Speakers

conference keynote speakersYou can plan fun breaks, great food, and live-wire after-hours entertainment, but if your conference keynote speakers aren’t absolutely terrific, your attendees will leave feeling short-changed. Speakers should be informative, of course. But they should also be so captivating and engaging, your audience won’t believe the time went so fast. More! More!

How can you find stand-out speakers like that for your next gathering? Here are some things to keep in mind. Continue reading “Captivating Your Audience: How to Find Engaging Conference Keynote Speakers”

Event Staff: Hiring Tips to Ensure Your Event Runs Smoothly

event staffCreating an extraordinary experience for attendees is your goal for any event, and event staff plays a big part in that. So, once you’ve planned your event, you need to hire the right people to run it. Sometimes, a hotel or conference center will have their own personnel for coat check, food and beverage, etc., leaving you to fill only a few jobs. Other events, however, require an entire staff. And not just anyone — you want experienced professionals who understand your goal and how to bring it to life.

No matter what positions you’re hiring, here are five tips to make sure your event goes off without a hitch.

Continue reading “Event Staff: Hiring Tips to Ensure Your Event Runs Smoothly”

How to Create an Event That Appeals to All 5 Senses

create an eventImagine an event without music, visuals, or food and drink. It doesn’t sound very captivating, does it? That’s because events are better — not only more captivating but more memorable — when they appeal to all your senses.

Skip a sense, and you’ve omitted 20% of the way attendees experience your event. That won’t do these days when attendees expect an immersive experience. But fear not. There are ways to turn virtually any event into a multi-sensory wonderland. No deprivation, no overload. Everything just right.

Sight and sound are no-brainers. Every event includes things for people to see and hear. (And we’ll assume you plan to work closely with your AV pros to ensure every audiovisual aspect of your event is flawlessly presented.) But why stop with the obvious? Here are some ways to create an event that appeals to the senses.

Continue reading “How to Create an Event That Appeals to All 5 Senses”

Top Factors When Choosing Corporate Event Locations

corporate event locationsYou have a large corporate event coming up and you need to find a location that works for everyone. Do you want to be close to the office for convenience or further away for a retreat feel? And just as important, if you have entertainment or a big speaker planned, how will the venue work for your show? Here are some key factors to consider when looking for an event location.

Your goals

Every event has a purpose, whether it’s training, entertainment, a major announcement, or something else. You can be creative when it comes to corporate event locations (and your attendees will probably thank you for that), but the venue you choose must be conducive to your overall goals. Remember that workarounds, whether for audio-visual or any other set-up, will cost more and may not deliver quite the experience you envision.

Continue reading “Top Factors When Choosing Corporate Event Locations”

5 Tips for Managing Your Event Planning Team

event planning teamIt takes an entire team of dedicated individuals to create a large-scale event that draws big crowds and goes off without a hitch. But with a lot of people working on one event, it can be a bit chaotic if you don’t know how to manage them well, so delegation and communication are just as important here as they are with any other aspect of your business.

Having a “dream team” to help plan and run your event not only makes everything go off more smoothly, it brings a lot more brainpower and varied perspectives to the project. That can elevate the entire experience – for you and for your attendees.

Here are some of our top tips for managing your event planning team from day one. Continue reading “5 Tips for Managing Your Event Planning Team”

Eco-Friendly Event Planning: 8 Ways to Host a Sustainable Event

ways to host a sustainable eventSustainable living keeps getting more and more popular with many people, whether that’s opting for reusable shopping bags, organic cotton clothes, LED light bulbs, or composting food scraps. So, it’s no surprise that making events eco-friendly is becoming more and more popular, too. Doing your part to conserve our natural resources can boost your event’s appeal and give attendees more ways to engage while they’re there.

If you’re not yet an old hand at the Three R’s – reuse, reduce, recycle – don’t worry. There are lots of easy ways to started, and every step you take makes a difference.

Continue reading “Eco-Friendly Event Planning: 8 Ways to Host a Sustainable Event”

11 Memorable Event Entrance Ideas with a Wow-Factor

We all know how important first impressions are. Your event entrance is your guests’ first impression of what’s to come. It sets the tone, so you want it to engage, excite, and fill them with anticipation. You want to wow ’em.

You can do that in big and small ways, limited only by your imagination and budget. The secret is to make it a multi-sensory experience to trigger maximum engagement. Here are some of our favorite ideas to get your creative juices flowing:

Continue reading “11 Memorable Event Entrance Ideas with a Wow-Factor”

Special Event Tips: 11 Things to Look for in Your Venue Contract

things to look for in your venue contractDon’t sign that venue contract! At least, not until you’ve read it and are sure you understand what it says… and what it doesn’t say. Once you sign, you’ve agreed to those details. So, does the contract cover everything you want and need — without sneaking in anything you don’t need or want? Is the language clear? Ambiguity can work against you if something goes wrong.

Continue reading “Special Event Tips: 11 Things to Look for in Your Venue Contract”

Hiring Vendors: A Comprehensive Breakdown of AV Quotes

08_23_AVQuote_REVAs a new event planner, you had to learn how to read a venue contract in order to book your hotel, expo center, etc. You learned (perhaps the hard way) where the phrase “the devil is in the details” came from. The same applies to AV quotes. If you can’t understand the lingo, your event could get off to a less-than-stellar start.

So, what should you expect from your AV quote? How do you avoid surprises? And can you negotiate your quote? Here’s a comprehensive breakdown of AV quotes to help answer those questions.

Continue reading “Hiring Vendors: A Comprehensive Breakdown of AV Quotes”

Tech Team Roles: 11 Important People in Your Planning Process

tech team roles

When you work with an audio visual team, it can be supremely helpful to know who does what. The more complex your production, the larger your tech team will be, but many of the key roles remain pretty much the same. Don’t worry if you don’t know every individual and their job, they will still do the same amazing work they always do. But the more you understand specific behind-the-scene roles before and during your event, the smarter and more creative you can be in planning and executing something truly memorable.

Here are some common job titles in the AV industry and their responsibilities.  Continue reading “Tech Team Roles: 11 Important People in Your Planning Process”

Testing 1, 2, 3: Event Timing for Your Audio Team

event timing for your audio teamTiming is everything. We hear that often, but when it comes to producing an event, this expression really says it all. Event planners always create a detailed production schedule leading up to the big day, so nothing is overlooked. It’s just as important to have a game plan when you go live, because event timing is crucial if you want everything to go off like clockwork.

The more information your AV folks have in advance, the better job they can do advising you on how to create an experience that’s flawlessly functional and impressively impactful. Sound is just one part of that, but it is fundamental. And it has to blend beautifully with visuals, staging, lighting, and any special effects you have planned.

Continue reading “Testing 1, 2, 3: Event Timing for Your Audio Team”

Political Event Planning 101: How to Organize a Rally

It’s campaign season. And what better way to launch a campaign than by hosting a rally? A rally can be appropriate for any campaign whether you’re running for a position on the school board, for governor, or if you’re promoting a ballot measure.

Here are some tips on how to organize a rally.

Continue reading “Political Event Planning 101: How to Organize a Rally”

5 Event Planning Tips to Create Cohesive Multi-Site Events

Heroic Productions_Event Planning Tips_Create Cohesive Multi-site EventsHosting an event no longer means you have to be limited to one location. You can take advantage of technology to increase attendance and create a more inclusive event. And you can do it without sacrificing the sense of “being there” that sparks attendee engagement. Here are some event planning tips that will open new doors for those looking to produce meaningful, memorable programs.

Continue reading “5 Event Planning Tips to Create Cohesive Multi-Site Events”

8 Event Safety Tips to Keep Production Staff and Crew Safe

Heroic Productions_Event Safety TipsStructural staging for events almost seems to materialize right before your eyes. It’s impressive. But most non-AV folks don’t think about what it takes to set up and tear down, or how critical event safety is during those processes. Equipment can be massive, and it’s fragile. So are human bodies. Rigging all that heavy equipment can be dangerous if you don’t take proper safety precautions.

No one wants injuries, whether minor or catastrophic. Following these tips will help ensure your event production staff and crew stay safe during setup and teardown.

Continue reading “8 Event Safety Tips to Keep Production Staff and Crew Safe”

Event Staging: 11 Tips for the Best Stage Setup

If your event includes a presentation or performers, your stage should be the focal point of the room. But where should it go? The front of the room may seem obvious, but is that the best location? If people can’t comfortably see the action, your event will be a bust. These tips will help you determine the best event staging for your space.

Hint: Get your AV team involved in planning right from the beginning. That way, you can avoid overlooking vital details and get the best show on earth (or at least on your stage) for your budget.

Continue reading “Event Staging: 11 Tips for the Best Stage Setup”

Lighting Considerations for Your Next Event [VIDEO]

Lighting during an event plays a much bigger role than most people realize. When done right, lighting seamlessly creates a mood and enhances the theme of the event. But if you have never worked with lighting before, there are a few things you should know that will impact how it will affect the feel of your event. In this video, Heroic’s Jon and Steve talk through some key information to consider when choosing what type of lighting should be used at your next event.

Continue reading “Lighting Considerations for Your Next Event [VIDEO]”

Event Planning 101: First Steps to Hosting a Successful Event

Heroic Productions_Event Planning 101If you’ve never hosted a big event before, it can feel overwhelming. There are a lot of tasks to complete and people to manage. But don’t worry, you’ll be fine. The key to creating a stellar event is to take it one step at a time. You can’t do everything all at once, so the first rule of event planning 101 is: start with the foundation.
Continue reading “Event Planning 101: First Steps to Hosting a Successful Event”

Weather Permitting: Special Considerations for Planning Outdoor Events

Heroic Productions_Planning Outdoor EventsFestivals and other outdoor events have maximum appeal as long as the weather cooperates. But, what if it doesn’t? No matter how “reliable” the date you’ve chosen for your event, you have to be prepared for inclement weather. It can be a small annoyance, or it can cancel the whole event.

It’s hard for attendees to enjoy themselves if they’re soaking wet or roasting under a way-too-hot sun. You can put up extra tents or hand out sponsor-branded plastic ponchos or paper parasols. But what about protecting rigging and equipment? Hosting an outdoor event requires special considerations to ensure everything is secure, protected, and functional under adverse conditions.

Safety is the number one concern at outdoor events, and weather can play an unwanted role at any time. Here are some key issues to think about and prepare for: Continue reading “Weather Permitting: Special Considerations for Planning Outdoor Events”

Union or Non-Union Venue: What to Know Before Hiring Event Pros

There may come a time when you plan a large-scale event at a venue that requires union labor. In this instance, it’s crucial that you work with an audiovisual company that understands what it means to work with a union house. One who knows how to provide the services you need while making sure union members also get what they need. Here are some tips to ensure all runs smoothly in situations like this.

Continue reading “Union or Non-Union Venue: What to Know Before Hiring Event Pros”

Best Tips for Creating a Successful Event Planning Timeline

Heroic Productions_event planning timelinePlanning any size event takes thought, time, and organization. When that event includes a large crowd, catering, live music, staging, and displays, it takes even more. So, what do you do first, how soon do you book your venue, when should you hire a production company, when do you finalize details?

Don’t leave any of this to chance. A thorough event planning timeline can save you from forgetting any detail, big or small, and prevent headaches down the road. Here’s a template to help get you started.

Continue reading “Best Tips for Creating a Successful Event Planning Timeline”